Shulou(Shulou.com)11/24 Report--

During the Mid-Autumn Festival National Day Golden week, when the Asian Games are in full swing, CCTV's "China moment in Asia" shows the strength of Chinese enterprises to the audience through on-the-spot visits and immersive experiences. Among them, Zhang Jing, head of the black appliance department of JD.com 's retail home appliances business department, together with badminton champion Gong Weijie, led the audience to appreciate the "hard power" of Chinese television technology in the program. JD.com 's integrated service of trade-in for new and old for TV categories was also given as a gift to consumers across the country, showing the "soft power" of Chinese brands.

Promote the expansion of TV categories to meet diversified consumer needs

TV is a necessary appliance in home life. Led by the camera of "China's courtesy at the moment of Asia," the reporter and Gong Weijie went to the store of JD.com Super experience Store in Hefei to experience new categories of TV items such as super-large screen art TV that can be used as murals, wireless flip mobile TV, and game TV that can immersively experience games. From black-and-white TV to color TV, from small screen to large size, from LCD TV to intelligent TV, with the update and iteration of technology, consumers put forward higher and higher requirements for the function of TV. Zhang Jing said in the program that consumers have a broader use of TV in addition to the traditional drama-chasing functions, such as games, singing, videoconferencing and so on.

Thanks to the tireless pursuit of technological innovation by Chinese television companies, China has become the world's largest screen producer and exporter. As an important sales channel for domestic TV, JD.com also joined hands with technology suppliers and brand manufacturers on top of new infrastructure such as AI and big data to promote manufacturing enterprises to quickly find the matching point of consumption trend through reverse customization, thus improving the efficiency of the entire supply chain from design to product manufacturing, sales and circulation. Nowadays, JD.com 's personalized TV products such as singing TV, game TV and art TV can meet the diversified needs of consumers.

According to JD.com 's data of 618 in 2023, the turnover of four-hour game TV increased by more than 260% compared with the same period last year, the turnover of art TV exceeded 10 million yuan, and the turnover of oversized 85-inch TVs in the first 10 minutes exceeded that of last year. New products have become the driving force behind the entire consumer market.

Integrated service saves money and worry. JD.com has sold more than 100 million TV sets.

It is worth mentioning that at the scene of the program, JD.com also displayed the 100 millionth TV express delivery list sold, which shows JD.com through reliable low-cost service to hundreds of millions of families. bring them more, fast, good and economical shopping experience.

In the past, the delivery and installation of TV products have always been separate. Installation also has to book the door-to-door time of the master, if you encounter holidays, big promotion and other nodes, then the time of electrical installation will be even more uncertain. In order to enhance the consumer experience, JD.com and Gong Weijie released a good gift of trade-in service in the program. According to reports, when users buy a new TV in JD.com, they can trade in their old phones at home by trading in the old ones. JD.com will simultaneously give subsidies to users on the new phones, and provide consumers with the service experience of collecting the old, sending the new, checking the machine, installing and debugging in one step, saving time and worrying.

In the past 10 years, China's home appliance industry has gone through a golden decade of "high-quality development". Among them, JD.com gives full play to infrastructure and technical capabilities, pushes back the numerical intelligence and flexible upgrading of manufacturers, and promotes industrial quality improvement through cost and efficiency improvement. around the upgrading of products, prices and services to stimulate consumption potential, join hands with upstream and downstream partners to create a healthy industrial ecology It has promoted the development of the TV industry to the trend of big screen, personalization and scene, especially the integrated trade-in service released in the "China moment in Asia" program, which is based on the accumulated basic capability. the comprehensive use of existing resources and capabilities not only brings more reliable shopping experience for consumers, but also brings more growth possibilities for TV brands.

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