Shulou(Shulou.com)11/24 Report--

"only innovation can lead the future."

Lan Han Interactive, a technology company specializing in overseas marketing, has been at the forefront of the interaction between AI and digital media, constantly providing a full range of quality services for Chinese overseas brands. Recently, Lan Han Interactive, as an agent for Microsoft advertising in China, jointly with Microsoft China and Kua.ai at Microsoft headquarters in Shanghai, launched an offline campaign to explore AI enabling cross-border e-commerce and create a new force in Microsoft marketing. In the event, multi-industry elites jointly explore the positive impact of the powerful application of AI on cross-border sellers going to sea and cross-border sales.

As we all know, the development of AI technology has opened up unlimited possibilities for the cross-border e-commerce industry. Through AI, merchants can judge consumer behavior, optimize product lists, and even help customers achieve personalized shopping experience. AI has undoubtedly become a new force leading the trend of cross-border e-commerce, while Lanhan Interactive is enabling a broad blue ocean of marketing through AI to help Chinese brands go global.

When going out to sea, many business owners may face the following problems: worry that ROI; is not accurate enough in operation; optimists do not have enough energy. Oh, wait for the question. As a world-famous omni-channel advertising platform, Microsoft advertising provides a lot of operational advantages for cross-border sellers.

First, global coverage. Microsoft ads cover 187 countries and regions around the world, including North American and European markets that are of great value to e-commerce sellers. This means that cross-border sellers can reach a large number of shoppers around the world through Microsoft advertising, thereby increasing the global exposure of the business.

Secondly, accurate positioning. Microsoft Advertising has rich user data and advanced AI technology. This enables cross-border sellers to accurately deliver advertising to the users who are most likely to have purchase behavior through fine target crowd setting and keyword matching, so as to improve advertising efficiency and reduce marketing costs.

Finally, multi-platform delivery and rich advertising forms. Microsoft ads can be displayed not only in the Bing search engine, but also on many Microsoft platforms such as MSN and Outlook, and even built-in search in operating systems such as Windows, so that your ads can reach a wider audience. What is more worth mentioning is that Microsoft advertising provides a variety of advertising forms, such as search advertising, display advertising, video advertising and so on, which can meet all kinds of advertising needs, make product delivery form a real closed loop development, and promote the brand ecological chain to take root in Microsoft advertising.

Generally speaking, the uniqueness of Microsoft advertising business model and the degree of integration with Microsoft ecosystem give it unique advantages, which can not only ensure the advertising effect, but also provide stable advertising services. It is believed that through this linkage, more businesses can learn about Microsoft and the power of artificial intelligence, and make cross-border sellers more effective and wiser to grasp the dynamics of overseas markets. Lan Han Interactive will, as always, join hands with overseas merchants to cross the world and show the solid strength of Chinese enterprises.

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