Shulou(Shulou.com)11/24 Report--

Extended range products have been planned

Author | Truman

Lei Jun, who bet on his reputation to build a car, is going to walk on two legs.

Next, Xiaomi will not only promote pure electric models, but also plan to develop additional electric vehicles, but the breakthrough point of the product has not yet been determined.

According to 36 Krypton, Xiaomi currently has a multi-generation platform under development, the first-generation platform will be launched next year, and the second-generation platform is scheduled to be launched in 2025. From the perspective of time schedule, the launch node of the extended-range vehicle may be after the second-generation platform.

As the only one left in the cross-border car manufacturing of large factories, both inside and outside the industry pay great attention to Xiaomi cars. Previous design drawings and spy photos have shown that Xiaomi's first model will be a pure electric sedan, and there has been no news of an extension of research and development.

Source: however, from the perspective of market performance, consumers are paying more and more attention to extended-range vehicles, and the hot sale of ideal cars is a good sample. The latest example is that during the National Day holiday, the new M7 reached a maximum of 7000 units a day, and has exceeded 50,000 units since it went on the market in mid-September.

Sales volume is the bargaining chip for survival, and the blue ocean market to be developed is not a small attraction. Although Xiaomi car is a bit unexpected, it is also reasonable.

However, whether it is the ideal or the question, these add-on models have their own positioning and differences, such as the ideal highlights the nanny family car, while the question is Huawei's blessing intelligence.

What will be the label left to Xiaomi's extended car?

01, or driven by key figures although Lei Jun has repeatedly stressed that the progress of car construction is no longer made public, the news about Xiaomi has never been interrupted.

Not long ago, it was reported that Xiaomi was in trial production, producing almost 50 sample cars a week, which made it almost impossible for Xiaomi to produce a large number of cars. Xiaomi Yizhuang factory is also recruiting workshop workers on a large scale, with an average salary of 6000 to 7000 yuan, working eight hours a day, two days off on weekends and starting at any time.

The test of Xiaomi pure tram is also in preparation. Hu Zhengnan, a partner of Shunwei Capital Investment in Xinjiang, posted on Weibo on August 19 that he had been parodied by engineers that a tram with a range of 152km was left. After arriving at the destination, the remaining mileage shows that there are still 90km, and the energy consumption of 100km is only 8.8kWh.

Source: Hu Zhengnan Weibo all signs indicate that Xiaomi's first car will be a pure tram. However, in addition to pure electricity, Xiaomi is now also beginning to layout in the extended range market.

Although Xiaomi officially did not respond to this, recruitment information for R & D positions related to the extended range system has been posted on Xiaomi's recruitment website. For example, extended range system design and development engineer, power-fuel system engineer and other positions.

Among them, the extended range system design and development engineer clearly put forward the requirements: more than 3 years of extended range system design and development or supplier product management work experience, while the recruitment of power fuel system engineer requires more than 5 years of mainstream OEM or supplier related development experience, complete mass production project experience.

Source: Xiaomi recruitment also confirms from the side that Xiaomi's development of add-on electric cars is not groundless.

If you want to find any clues from Xiaomi's research and development of additional cars, Xiaomi co-founder Wang Chuan may be the key driver. Wang Chuan himself not only wants to communicate more with ideal car CEO Li, but also an individual investor of ideal car.

This also means that Wang Chuan has a high acceptance of extended-range models, and Wang Chuan also participated in the middle and high-level training of Xiaomi Automobile.

Wang Chuan joined Xiaomi in 2012 and has been in charge of the television department, staff headquarters, China, sales and other full chain work. Before joining Xiaomi, Wang Chuan was also a continuous entrepreneur. Lei Jun also has 100% confidence in Wang Chuan. According to media reports, Lei Jun once said to Wang Chuan, "I support everything you do."

Source: Wang Chuan Weibo before that, Wang Chuan explored the automotive industry on behalf of Xiaomi Group, seeking resources such as talent, technology and factory manufacturing, as well as visiting ideal cars.

Therefore, as the key role of Xiaomi car, Wang Chuan or Xiaomi decided to develop extended-range cars.

Lu Weibing, president of Xiaomi Group, has said that Xiaomi has made more progress than expected and will not change its mass production target in the first half of 2024.

This means that once the extended range version of Xiaomi is confirmed, it will be unveiled after the debut of the first pure electric model, or the use of extended range technology from Xiaomi's second model.

In addition to the ideal, another car company in the market that specializes in extended-range hybrid models is QQ, which also comes from the Huawei platform, which also makes mobile phones. In July this year, it was also reported that many employees in the world had changed jobs to Xiaomi cars. From this point of view, it seems that Xiaomi is ready to develop and launch add-on cars.

02, go around, but also have to increase the range Xiaomi why in the first model has not yet mass production, began to develop extended-range car?

As we all know, this is Lei Jun put all the reputation of life, personally led the team of the last business, only "fight for Xiaomi car."

From Lei Jun personally to the entire Xiaomi Group, they have invested a lot of time, energy and money in building cars. At the Xiaomi Investment Day at the beginning of the year, Lei Jun claimed to devote all of his time to the "0 to 1" new project-- the automobile business.

Source: Xiaomi is also unequivocal about spending money. when it was announced that it would build a car, Lei Jun said he would invest US $10 billion within 10 years, with an initial investment of 10 billion yuan. Last year alone, Xiaomi invested more than 3 billion yuan in new businesses such as automobiles, and currently has a R & D team of more than 2300 people.

Lei Jun's goal for Xiaomi is to strive to enter the top five in the world in 15-20 years, with cumulative sales of 900000 cars in three years after the launch of mass-produced cars in 2024.

However, if you want to achieve this goal, it may be difficult to achieve it by relying solely on pure electric models. Therefore, preparing in advance to plan extended products, that is, preparing in advance can also be regarded as a good amount in advance.

On the other hand, hybrid models are really "too fragrant" under the premise that it is difficult to charge pure electric models and the anxiety about battery life has not been solved.

In the mixed market, Zengcheng has always been alone. According to the latest data of ideal cars, 9 ideal cars delivered a total of 36060 new cars, an increase of 212.7% over the same period last year, a new high for monthly delivery.

As of September 30, 2023, the cumulative delivery volume of ideal cars in the third quarter was 105108, an increase of 296.3% over the same period last year, and the cumulative delivery volume for the whole year had reached 244225.

Source: ideal and ideal success, so that many competitors have set their sights on increasing the range. Dongfeng's Lantu, based on the gratifying sales of ideal cars and a relatively mature business model, launched the Lantu FREE, an added-program electric car.

Last year, SL03, the first model of Changan Deep Blue, was unveiled, launching a pure electric model as well as an extended range version.

In 2023, more and more car companies have joined the extended range army. In February this year, Zero Auto released its first add-on model, the Zero run C11 extended range version, and announced the launch of a pure electric + hybrid dual-power strategy.

After the introduction of the extended range model, the change in sales is obvious. In 14 months, the sales of Deep Blue exceeded 100000 vehicles, setting a new record for independent new energy brands to break through 100,000 sales as soon as possible. And zero-running sales soared, delivering 15800 zero-running cars in September, an all-time high. A total of 44325 units were delivered in the third quarter, an increase of 30% over the previous quarter, with an average monthly delivery of nearly 15000 units.

Source: data released by Zero China Automobile Association show that from January to July this year, the cumulative sales of pure electric models reached 3.26 million, an increase of 29.5% over the same period last year, while plug-in hybrid models sold a total of 1.26 million, an increase of 87.4% over the same period last year.

The National Information Center predicts that pure fuel vehicles and HEV models will account for half of the market by 2030, with 50 per cent each with new energy vehicles. Among them, the HEV model will gradually upgrade and replace the value of traditional fuel vehicles, and PHEV, as a new energy vehicle with fuel and electricity, will also become an important choice.

The extended range model already has a considerable user base, and Xiaomi cars do not have to spend too much time in the education market.

Source: Xiaomi in addition, Li wants to have a lot in common with Lei Jun. For example, they are both good at learning from outside companies, Huawei and Apple are the common learning objects, and both call themselves product managers, which makes Xiaomi and ideal create phenomenal products.

In a sense, there is a certain overlap between Xiaomi mobile phone and the ideal car user group. From this point of view, the market for extended range models of Xiaomi cars will not be small.

This article is from the official account of Wechat: Super Electric Lab (ID:SuperEV-Lab). Author: Truman.

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