Shulou(Shulou.com)11/24 Report--

A full moon hangs the Mid-Autumn Festival, and the bright glow shines on Jingchu. The 5000-year cultural accumulation of Jingchu has always made many idealists yearn for it, and it has also injected a steady stream of development vitality into many national tide brands among them.

From September 29 to October 1, Little Swan opened a brand city experience event with the theme of "Chu Yun Mid-Autumn Festival reunion-Jing Chu Happy purchase" in Jingzhou Wanda Square during the special time of full moon. Using the full moon as a medium, Little Swan launched a close Thanksgiving interaction and emotional communication to users, allowing the public to witness the "hard power" of its product science and technology, as well as the perfect collision between national household appliance brands and traditional cultural charm.

Science and technology collide with Gu Yun, new Chinese style flash high reunion day

In the era of the explosion of creativity, there are thousands of forms of marketing activities, how can brands really play "new tricks"? The Little Swan has created a unique cultural "flash" bazaar on the streets of the city, perfectly merging its own home technology with national style and ancient charm, and creating a variety of interactive experience games for on-site users. it also opens up a new world of dreams for young people in pursuit of a new urban life.

With the blessing of Jingchu cultural characteristic elements such as Jiangling, Chu embroidery clothing, chime bells, lanterns, Chu ci calligraphy and so on, the whole activity constructed the Jingzhou immersive urban shopping scene with the theme of Guofeng bazaar neighborhood. At the scene of the event, the huge scroll of the new Chinese three-dimensional ink painting of "Jing Chu Ink painting" attracted many pedestrians to take photos and clock in. The "Sitong City" DIY Mid-Autumn Festival lanterns, painted oil paper umbrellas, and Little Swan washing and drying products experience even more immersed many parent-child families and deeply felt the charm of the integration of national style and science and technology. In addition, exciting activities such as kettle-throwing games, chapter-breaking and customs-breaking interactive sign-in Mini Game and trend shows are opened at the same time, doubling the joy of holiday reunion.

The double washing station of Little Swan made its debut, unlocking the new experience of quality life.

It is worth mentioning that Shuangshui Station, a new species of household appliances released not long ago, also made a stunning appearance in the exclusive product display area of Little Swan, bringing a refreshing "smart" quality home life experience for a large number of users.

According to the person in charge, the Little Swan double washing Station, which caused a shock in the industry as soon as it was released, focused on the innovation and upgrading of product form and clean technology, and creatively integrated the functions of washing machine, floor sweeper and floor washer. equipped with a number of cool techs technology to fully complete laundry cleaning, as well as floor washing, mop and other cleaning processes, forming a "laundry sweep mop, an in place" one-stop home solution. The integrated design of one machine and three machines can not only save space for small households, but also continuously clean 300 square meters of area to meet the cleaning needs of large families. At the scene of the event, the humanized intelligent modes such as one-screen double control and hand-raising control of the Little Swan double washing station have gained a lot of praise from those who have experienced it.

With the full moon as the medium and Jingzhou as the feeling, this event slowly unfolds a picture of brand development with national self-confidence and national tide culture. After 45 years of wind and rain and continuous quality inheritance, Little Swan has also become a dazzling "star" in the land of Jingchu. In fact, there is still a lot of such light.

Prior to this, the Jingzhou Industrial Park of Little Swan washing machine has been officially put into production, marking the full operation of the world's first "5G fully connected Smart Factory" in the field of home appliance manufacturing, driving the Jingzhou smart home appliance manufacturing industry to become stronger and stronger. It is believed that with the power of 5G wisdom factory, Little Swan will step into a new stage of development and climb to the pinnacle of a new era.

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