Shulou(Shulou.com)11/24 Report--

During the National Day of the Mid-Autumn Festival, users have high consumption enthusiasm and have a large investment in tourism, catering and other aspects, and mobile phones have become one of the main products for consumers to replace. JD.com data show that from September 28 to October 6, many consumers placed orders for new phones through JD.com 's mobile phone hours, and enjoyed the extremely fast experience of one hour to the authentic new phone. Among them, Xiaomi, Apple and Huawei became the three most popular brands this holiday. At the same time, as more and more young users use JD.com 's mobile phone hourly as the first choice to place orders for new phones, more than 60% of JD.com mobile phone hourly users during the National Day holiday. In addition, the turnover of JD.com 's mobile phone in Shangrao, Jiujiang, Anshan, Hengyang, Yichun, Urumqi and other cities increased by more than 100% year on year. On the other hand, JD.com 's mobile phone hour has also brought growth to the brand's offline stores, among which Xiaomi House achieved a year-on-year increase of more than 100% in mobile phone turnover through JD.com 's mobile phone hours during the National Day holiday.

This holiday, Mr. Li, who was traveling to Wuhan, due to a sudden failure of his mobile phone screen, placed an order for an iPhone 15 at a store near the hotel through JD.com 's mobile phone. The new phone was delivered to Mr. Li in less than an hour, and the follow-up journey was not delayed at all. Since JD.com 's mobile phone hour was launched in 2021, countless consumers have enjoyed the high-quality experience of one-hour new phone delivery through this model. Consumers in JD.com App search "mobile phone hour up" will be able to enter the exclusive page to buy, purchase products from the receiving address near the brand authorized store delivery, the products on sale are authentic, product quality is more guaranteed. At the same time, JD.com mobile phone hourly also brings users exclusive subsidies jointly provided by stores and JD.com, so that consumers can enjoy high-speed distribution as well as low-cost benefits.

As more and more consumers are accustomed to using JD.com mobile phones to buy mobile phones per hour, many offline stores have also seen an increase in sales during the National Day holiday. Take Xiaomi House as an example, from September 28 to October 6, it achieved a year-on-year increase in mobile phone turnover by more than 100% through JD.com 's mobile phone hours. Among them, Xiaomi House, located in Kaifeng, Henan Province, borrowed JD.com hours to achieve a year-on-year increase in mobile phone turnover of more than 250%. And all this is inseparable from the efforts of JD.com and brands, merchants and other partners. Over the years, JD.com has reached strategic cooperation with Xiaomi, Glory, Huawei, OPPO, vivo, Samsung, realme, Meizu, Nubia and other mobile phone manufacturers to obtain brand licenses online and offline, bringing consumers a rich product and multi-scene shopping experience. Based on JD.com 's cooperation with brands for many years, JD.com can provide businesses with more growth space, promote online and offline integration, and promote the development of mobile real-time retail industry through joint marketing of new products, search traffic weighting and other support ways.

Take Xiaomi House as an example, JD.com Mobile hour reaches a comprehensive cooperation with Xiaomi. Up to now, more than 4000 Xiaomi Home stores have launched JD.com Mobile phone hour access, providing a better experience of catching up with new rice noodles and further improving the efficiency of store growth. When blockbuster new products, including Xiaomi 13 Ultra, go on sale, consumers can get them as soon as possible through JD.com 's mobile phone. The person in charge of Xiaomi said that JD.com 's mobile phone hourly has become a very important sales channel for Xiaomi mobile phones, especially Xiaomi's new mobile phones. Relying on JD.com 's supply chain capabilities and digital management capabilities, Xiaomi House can not only achieve an increase in mobile phone sales, provide consumers with a better machine purchase experience, but also store goods for hourly arrival in advance. And adjust the scope of store implementation, which is more conducive to the choice of new store location and achieve more all-round coverage.

According to iResearch's 2023 Insight report on Mobile Service consumption, users generally have high expectations for the delivery time of mobile phones, with 45% of users hoping to get a new phone within one day. In order to continuously meet the dual needs of mobile phone consumers for quality and speed, as one of the first entrants in the mobile phone real-time retail industry, JD.com will rely on the advantages of the supply chain. continue to work with major mobile phone brands and millions of offline merchants to continuously improve the mobile phone hourly model and lead the growth of the industry. At the same time, through the offline stores represented by JD.com House and JD Ehome, JD.com will further promote online and offline integration, bringing users diversified and multi-scene phone purchase services, as well as more high-quality mobile phone products.

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