Shulou(Shulou.com)11/24 Report--

In the fast-paced work and life, young people need not only "happy water", but also "health tea". In their view, lying in a chair to enjoy a moment of leisure and drinking health tea is the best cure for the life of chicken feathers. As a result, health pots with the functions of fruit tea, scented tea, heat preservation and porridge are becoming more and more popular among young people.

In the face of the ever-changing consumption trend, Little Bear Electric Appliances has accurate insight into the diversified health needs of young people and ploughs the health pot track. Through product and scene innovation, Little Bear Appliance has established a rich product matrix, and the small bubble health pot provides young people with new ideas and new experiences through technological innovation.

Product Innovation to break the predicament of homogenized Competition

At present, young people have become the main force of health consumption. According to the report on Nutrition consumption Trends of Generation Z released in 2022, young consumers between the ages of 18 and 35 account for 83.7% of healthy consumers. The strong health needs of young people stimulate the popularity of health pots is getting higher and higher, at the same time, the problem of product homogenization is also increasing. In order to break the dilemma of "homogenization", Little Bear Electric Appliances has broken the circle with innovation and built barriers by introducing high-quality products, as evidenced by the small bubble health pot.

In the opinion of Little Bear, good health tools can better meet the needs of health care. Most of the traditional health pots use large bubbles to boil violently and stew violently, which is easy to cause sharp shrinkage on the surface of foodstuffs. during stewing, there will be raw and reverse phenomena of raw materials, which will affect the taste and make the nutrients of the ingredients not be released effectively. In this regard, the Little Bubble Pot newly upgraded the small Bubble Intelligent stewing system. After the upgrade, the chassis is heated more evenly, and the dense small bubbles allow heat to infiltrate into the interior of the ingredients layer by layer, which is not easy to occur in the case of entrapment and hard core. fully release the nutrients of the ingredients. At the same time, the noise is reduced by 40% compared with the conventional pot, and the gentle stew is realized.

Not only the problems of stewing and noise, but also the cleaning of the health pot is often complained by users. Many users complain that when using a health pot, it is easy to get to the bottom and brush it uncleanly, and even using detergent and white vinegar does not work. For this reason, the small bear bubble health pot specially chooses a water-based non-stick coating, just like attaching a protective film to the heating plate, which can be restored to cleanliness with a rag when cleaning, and proper benefits for lazy people.

With it, even boring working days will become vivid. As TVC shows, during the busy work break, watching the pot gurgling and bubbling, slowly pour the scented tea into the cup, take a sip, and relax.

Scene innovation, leading the new trend of exquisite life

If we say that product innovation has laid a solid product base for Xiao Xiong Electric Appliance to break the homogenization competition. Then, scene innovation makes Little Bear stand out from the crowded track and become an industry leader.

Just from the perspective of the bear bubble health pot, it matches different scene experiences for different people. 1.5L bear bubble health pot, through the configuration of "1 stew cup + 1 filter net", can meet the health needs of many people and family dinners. At a family dinner, whether it is honey water, lemonade, health tea, or coffee, can be satisfied. In addition, in order to meet the health needs of singles and office people, Little Bubble Pot has insight into user needs, updates its capacity and adds 1L of comfort and drink, which is very suitable for singles. In the leisurely afternoon, make yourself a pot of fresh and elegant lemon tea, you can enjoy a nourishing moment alone, in addition, 32 decibels low-noise cooking, even if used in the office, will not disturb others.

With product innovation and scene innovation, Little Bear Electric Appliance leads the industry with excellent product advantages. Data show that from 2015 to 2022, Xiao Xiong Electric curing pots have sold more than 2800 million units in all channels, and won the first place in the category of health pots for five consecutive years.

Behind the leading industry is the support of Little Bear's R & D capability and manufacturing strength. In recent years, driven by the boutique strategy, Xiao Xiong has set up a three-level R & D system, with more than 60 patents in the health pot category alone, as well as a 10 + design team, which has laid a solid foundation for the health pot to achieve "coexistence of strength and appearance". Not only that, in terms of mathematical intelligence manufacturing, Xiao Xiong Electric Appliances has also continued to consolidate its strength, building four intelligent production bases, one parts manufacturing base, one operation base throughout the country, and has a domestic top-level automatic production line of health pots, constantly improving the speed of renewal and iteration of health pots to meet the rapidly changing health needs of young people.

Today, the health pot is not only a small household appliance, but also represents a way of life. As a favorite small household appliance for young people, Little Bear Appliance takes people as the center, draws innovative inspiration from demand, and through R & D strength and mathematical intelligence manufacturing strength, launch high-quality health pots to feed users, and continue to provide young people with high-quality life experience.

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