Shulou(Shulou.com)11/24 Report--

This year's National Day coincides with the Mid-Autumn Festival. Under the multiple expectations of family and friends reunion and long holidays, the Super Golden week shows strong domestic demand, driving a diversified consumption trend, and travel enthusiasm is also high. According to DiDi, the demand for taxis has increased by 80% compared with the same period last year, the number of calls per minute during peak hours has exceeded 180000, and the demand for travel to other places has doubled compared with the same period last year.

The travel demand shows the trend of blowout, and various modes of transportation connect seamlessly.

The popularity of the National Day can be seen before the festival. The demand for long-distance taxi trips to airports, railway stations and other large transportation hubs peaked on September 28, with an increase of about 600000 people downloading and activating DiDi App on the 28th day compared with the same period of the previous week, and the number of calls per minute exceeded 180000.

On September 28, Didi intercity ride-sharing orders rose 213% compared with the same period the previous week, while orders for train tickets bought through DiDi's App rose 190% from the pre-holiday period. During the holiday period, users' online ride-hailing orders for long-distance travel increased by 117% compared with the same period last year.

The "Eleventh pricing" discount activity provides users with coupons for taxi hailing, cycling, car rental, driving and other modes of travel. During the holidays, the Didi Changxing card, with a maximum value of 278 yuan, was sold through DiDi App, Douyin studio and other channels, with a total sales of more than 1 million copies.

If you want to understand a city, how can you get the explanation of "taxi brother and sister"? During the holiday period, taxi calls from leisure and entertainment and large hubs increased by 82% and 125% respectively compared with the pre-holiday period. Online taxi hailing has become a holiday travel choice for more and more young people. The number of taxi calls for young people on the Mid-Autumn Festival this year is 62% higher than that of the same period last year.

As a way of sharing travel, green and affordable hitchhikers are widely welcomed by users, with orders increasing significantly during the long holiday, with the average number of daily orders rising by more than 200% compared with the same period last year. In the cross-city order scenario, the range of high-frequency travel mileage is 100-200 km. Qingdao, Hefei, Shijiazhuang and other cities are popular starting cities for free rides, while Changsha, Shaoxing and Nanchang are high-frequency destinations for free rides.

A variety of modes of transportation are far hotter than before, confirming the fullness and splendor of this holiday. In addition to car hailing, the demand for self-driving travel is also fully released during the holidays. DiDi data show that the number of Didi car rental holiday orders broke through a new peak.

Car rental users are getting younger, accounting for nearly 60% of post-90s users. The economical Volkswagen Bora, Toyota Corolla, Chevrolet Corolla and Chevrolet Corolla, as well as the 7-seat Buick GL8 rented when the whole family traveled together, became the most popular models during the holidays.

Among "car owners", Didi's refueling orders rose 40% on September 28 compared with the same period the previous week. During the holiday period, orders for charging Xiaogu increased by 54.3% compared with the same period last year. Car maintenance before departure is also an important link that can not be ignored. Didi's pick-up and delivery data show that the week before the festival, car maintenance orders rose 20% from the previous week, up 140% from the same period last year. The hot cities for maintenance demand are mainly north, Shanghai, Guangzhou, Shenzhen and Chengdu.

The number of green orange bikes reached this year's peak on the last working day before National Day. Beijing, Chengdu, Shanghai, Tianjin and Dongguan became the Top5 cities for the average cycling time during the green orange holiday, while Nanning, Nanchang, Kunming, Shantou and Shenyang became the Top5 cities for the number of green orange cycling holidays.

"experiential consumption" shows the power of domestic demand, and "the more beautiful the night is, the more beautiful it is".

Travel gives full play to the prying role of "consumption lever", leading to a significant increase in consumer demand for "experiential" leisure and entertainment scenes. During the long holiday, the demand for taxis to large business areas, outdoor entertainment and other leisure and entertainment scenes across the country reached its peak on October 1. On October 1, the travel demand for leisure and entertainment scenes increased by 103% compared with that before the festival. Among them, the travel demand for outdoor entertainment increased by 125% compared with that before the festival.

Chengdu Dujiangyan, Shenyang Middle Street, Lijiang Ancient District, Chengdu Chunxi Road, Emeishan, Harbin Central Street, Nanjing Confucius Temple, Chengdu wide and narrow lanes, Guangzhou Beijing Road pedestrian Street, Beijing Summer Palace have become popular Top10 punching places throughout the country.

One-stop travel service has increasingly become a worry-free choice for everyone. During the holidays, individual bookings of Didi Enterprise Hotel increased by 40% compared with May Day this year, and individual air ticket bookings increased by 21% compared with May Day this year.

Many holidays ignited the "night economy", and the demand for night travel increased by 64% compared with the same period last year. The evening peak in Changsha, Shanghai, Shenzhen and other cities is relatively late, lasting until 21:00. Cities such as Xi'an, Chengdu and Wuhan have seen higher increases in night travel than last year's holidays, with 104%, 84% and 80% respectively, making them "never-sleeping cities" for night trips, night shopping and night entertainment.

The travel demand in Hong Kong is also showing an obvious growth trend, and Didi is increasingly becoming a travel choice for mainland tourists to Hong Kong. During the holiday period, demand for the use of DiDi in Hong Kong increased by 108 per cent compared with the same period last year. Scenic spots and business areas in Hong Kong, theme parks, Hong Kong International Airport and major ports in Shenzhen have become popular areas for taxi hailing.

In addition to the influx of people, freight transport is also an indispensable player in the "atmosphere group" of holiday travel. During the holiday period, Didi shipping orders rose 49% compared with the same period last year. The people of Suzhou have become the largest number of orders placed by Didi Express, placing the highest number of orders among the cities in the country that have opened express service, and October 6 has also become the day with the highest number of Didi express holiday orders.

The first-tier new first-tier cities continue to take the lead, and ethnic customs attract "tourists from the east to the west".

Traveling thousands of miles is a unique romance endowed by Chinese people with a long holiday. Driven by the Mid-Autumn Festival reunion theme, travel demand in Liaoning (Jinzhou, Benxi, Chaoyang), Heilongjiang (Shuangyashan, Hegang), Anhui (Anqing, Huainan, Huaibei) and other places increased by more than 100% during the holiday.

Even if many people choose to return to their hometown to visit relatives and travel, Beijing, Shanghai, Nanjing, Suzhou, Tianjin, Guangzhou, Shenzhen, Chengdu, Xi'an and Hangzhou are still popular cities for online car-hailing demand for Top 10 during long holidays. Car rental shows a similar trend, with the highest volume in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as popular provincial capitals such as Chengdu, Xi'an, Kunming and Changsha.

Compared with before the festival, ethnic and folk customs have become the weather vane of holiday travel. As a new tourist sign-in city, the demand for holiday travel in Yanbian, Jilin Province has soared, with an increase of more than 280% compared with the pre-holiday period. With the help of the long holiday, ethnic tourism in the west has become a hot trend this year, and the demand for car-hailing in Xinjiang, Xizang, Ningxia, Qinghai and other places has increased by more than 150% compared with the pre-holiday period. Among them, Ganzi Prefecture in Sichuan, Aba Prefecture in Sichuan, Alashan League in Inner Mongolia, Wuwei in Gansu, Jiayuguan in Gansu, Zhangye in Gansu, Turpan in Xinjiang, and Zhongwei in Ningxia have become the main areas of "Journey to the West" this year. Compared with pre-festival, the demand for car rental in Lhasa, Lanzhou and Kashgar increased by more than 200%, of which Lhasa increased by 242%.

In addition to the distance, relaxed and out of the film around the trip, outings also continue the heat of the previous holiday. During the holiday period, the number of long-distance car-hailing orders for more than 30 kilometers increased by 164% compared with last year, and Shenzhen, Chengdu and Hangzhou became the "preferred" cities for holiday tours and suburban tours.

Music performances accelerate cultural travel, and the popularity of the Asian Games helps ignite the consumer market in Hangzhou.

Since the beginning of this year, the combination of "performing and performing, literature and tourism singing" has become the "flow code" to promote the consumption of literature and tourism in various places. During the holidays, Changsha, Handan, Changzhou, Jingzhou, Nanyang, Guiyang and other places held music festivals, concerts and other live performances, attracting a large number of consumers to watch the performance. further promote the local culture and tourism market to release new consumption momentum, "follow the performance to travel" has become a new trend. Among them, the first Jingzhou Ancient City Music Festival in 2023 helped boost Jingzhou holiday travel demand by 107 per cent compared with before the festival.

With the popularity of the Asian Games in Hangzhou, the demand for travel is heating up ahead of time. Since September 18, ride-hailing trips in Hangzhou have increased by nearly 40% compared with the previous week, and hitchhiking has increased by nearly 80% compared with the previous week. With the popularity of the events of the Hangzhou Asian Games, the demand for travel to Hangzhou during the holidays to watch games, tourism and leisure and entertainment scenes has further increased.

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