Shulou(Shulou.com)11/24 Report--

CTOnews.com October 7 news, RUNTO Technology (Lotu) today released a mobile smart screen research report from January to August 2023 to analyze the current mobile smart screen "out of circle" phenomenon and predict its market size.

CTOnews.com Note: according to the definition of Loto Technology, a "mobile smart screen" refers to a terminal device with a 18-32-inch screen, touch function, intelligent operating system, battery life, mobility and special brackets. Its special shape lies in the support and endurance, with high flexibility, movable position and adjustable angle.

Let's take a look at the data:

From January to August, the domestic mobile smart screen online monitoring market (excluding Douyin, Kuaishou and other content e-commerce) accumulated sales of 66000 units, sales exceeding 280 million yuan, with an average price of 4242 yuan.

E-commerce is the main selling channel for mobile smart screen, accounting for more than 60% of the total channel, and some transactions take place in operators and commercial channels.

Since Xiaodu "adding girlfriends" went on sale in March, the popularity of the mobile smart screen market has been rising. E-commerce has greatly promoted the rapid growth of the market from May to June, and the monthly sales volume of the online monitoring market in August has reached 22000 units, with sales reaching 100 million yuan. The cumulative online sales from May to August accounted for more than 80% of the total sales in the first 8 months.

▲ Tu Yuan Loto Technology, the same as Mobile Smart screen, is considered to be the next possible smart hardware "blue ocean" market. At present, TV manufacturers such as LG / Hisense / Changhong / Konka, display manufacturers such as KTC / sculptors, advertising machine manufacturers such as ELC, and Internet / emerging IoT manufacturers such as Xiaodu are all laying out mobile smart screens.

Xiaodu "adding girlfriends" accounted for 65% of the cumulative market for mobile smart screens in the first eight months. The products of Elek and sculptors ranked second and third respectively.

Entering the next stage of competition, the product hardware itself will be further improved: factors such as ultra-high definition above 4K, panoramic sound, long range, rotating head / camera, storage space and interactive experience will open the differentiation of various brands and products.

Due to the unclear definition of "mobile smart screen" in the eyes of the market and consumers, the names of girlfriends, free screens, free screens, freewheeling screens, mobile screens and fitness screens are different, which still fail to leave recognition in the minds of users. Therefore, the China Electronic Video Industry Association also launched the standard project of "Mobile Smart screen Technical requirements and Test methods (tentative name)" a few days ago.

The picture of ▲ shows Xiao du's "adding girlfriends".

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