Shulou(Shulou.com)11/24 Report--

Did you travel this National Day holiday? Statistics show that a total of 395 million domestic tourists traveled in the first three days of the holiday. In the face of the major scenic spots full of "people follow the crowd" scene, Taobao scenic spots clock in, P map and other services quietly popular. Even without leaving home, you can create the feeling of traveling on National Day without leaving your home, which can be called lazy travel.

According to relevant merchants, sales of services such as punching in and queuing during the National Day period have increased by more than five times than usual, of which the most popular are Changsha, Chengdu, Beijing and other popular tourist cities. Of course, many people find another way, choosing overseas tourist destinations such as Nordic Europe, the United States and France to sign in on their behalf.

In addition, related services such as P-map refinement and copywriting in moments have also increased significantly. The reporter searched on Taobao and found that consumers who used to refine their wedding photos and certificate photos were mostly used to refine their wedding photos, but now more and more people give their travel photos to Taobao sellers for refinement, and then send them to their moments beautifully. The business scope of copywriting has also been extended to the moments. After the trip, you don't have to spend time on P-map and meditating on copywriting. You can get a lot of likes in your moments if you spend a little money on Taobao.

The popularity of these sign-in and P-map services on Taobao is also a reflection of emotional consumption on Taobao. Through these services can provide emotional value to consumers, they accurately poke the emotions of young people, because of novelty, fun and its own transmission attributes, so every time such a product appears, it will trigger a carnival on social media.

The omnipotent Taobao is all-inclusive. No matter how small the demand is, it can grow into a big business here. The needs of consumers are strange, and the rise of virtual services such as punching in and Pitu is also the embodiment of the strong social needs of contemporary young people.

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