Shulou(Shulou.com)11/24 Report--

On October 3, Huawei held a Huawei wearing strategy and new product conference with the theme of "Fashion, more striding over" in Dubai, United Arab Emirates, where flagship products such as Huawei WATCH GT 4 and Huawei WATCH ULTIMATE DESIGN extraordinary Masters were unveiled and once again attracted the world's attention. The event, held at the Armani Hotel Dubai, is located in the Burj Khalifa, the tallest architectural landmark in the world, and brings together the ultimate luxury and artistic aesthetics. At the same time, Huawei WATCH GT 4 series of 6000 square meters single big names were unveiled on Sheikh Zayed Road in Dubai, conveying to consumers around the world Huawei's confidence in wearing to build a global high-end brand. In the next few days, Huawei will continue to hold press conferences in Asia-Pacific and Latin America to bring extreme science and technology and fashion aesthetics to more consumers around the world and accelerate the layout of the global high-end market.

"Fashion, leapfrogging" is not only a highly concise product strength of Huawei in design, sports and health, but also a perfect interpretation of its high-end brand, which aims to use science and technology to lead new fashion and bring personalized sports and healthy lifestyle. to meet the personalized needs of different people in a variety of scenes.

Ten years of high-end breakthrough, from being the first to continue to lead

Huawei overseas press conference pays more attention to localization, high-end and diversified expression. In this conference, local product experts introduced the functions of Huawei WATCH GT 4 series, WATCH ULTIMATE DESIGN extraordinary Master, Freebuds Pro 3, Huawei Smart glasses 2, Huawei MatePad 2023 and other product functions. At the same time, it also launched a "Light up your rings" campaign to light up the third Ring Road, through Huawei Sports Health App, users can share the third Ring Medal and start a healthy new life with one click!

Huawei has always established a high-end brand image with the ultimate product design, while completing its own fashion leap, leading the development of the global trend. In 2014, Huawei's first smart wearable product, TalkBand, stunned the world with its eye-catching design of two-in-one calls and wearings, while Huawei's WATCH GT 4 series brought a new octagonal corner design and shining halo design, leaping from the classic to the future. At the same time, the material of Huawei smartwatch has also achieved great-leap-forward upgrading from stainless steel to nanocrystalline ceramics, aerospace-grade titanium alloy, liquid metal amorphous zirconium and other top materials, as well as the blessing of 18K gold material, which makes Huawei WATCH ULTIMATE DESIGN extraordinary Master become a high-end model of smart watch.

To make sports a way of life is Huawei's unremitting pursuit of sports health. Huawei smartwatch has more than 100 sports modes, including 20 + professional sports such as diving, to meet the sports needs of different people and unlock more trendy sports experiences. Huawei WATCH GT 4 series launches scientific fat-reducing App and brand-new vitality three-ring rich medal encouragement and innovative play to help users develop a healthier lifestyle.

In the ten years since entering the wearing field, Huawei has grown from a first entrant to a leader. In the field of health, through eight years and five generations of upgrading of self-developed TruSeen ™physical sign detection technology, Huawei has opened 45 health "passwords" from reading every heartbeat to testing blood sugar, respiration and vascular health risks, magnifying the value of smart wearable products to users a thousand times. This year, Huawei will also build new sports health laboratories in Finland and Germany to accelerate the global layout of professional research in the field of clothing. At the same time, Huawei Smart Wear will also provide digital health management capabilities and services for coal mining, aviation, transportation and other industries, helping the digital upgrading of the global health industry.

The market reputation is a bumper harvest, and the global high-end brand has become

According to the latest report released by global industry analysis company Counterpoint, Huawei's global shipments of wearable products surged 58% in 2023, and its domestic market share rose to 39%. It ranked first in shipments for four years, and ranked second in global shipments. Such impressive market data are closely related to a number of high-end smartwatches released by Huawei this year.

In May this year, Huawei launched the WATCH 4 series overseas, which was well received at home and abroad. Just four months later, Huawei WATCH GT 4 series, Huawei WATCH ULTIMATE DESIGN extraordinary Master and other flagship new products were launched in Europe. With their excellent appearance and sports health functions, these two products have won wide attention and praise from overseas professional reviewers and users, and won high-scoring recommendations from 16 overseas authoritative media. In addition, Pamela, a world-renowned fashion and fitness blogger, and legendary Olympic gold medalist Sir Mofara have become the global experience officers of Huawei's wearable products, which is not only the best endorsement of Huawei's product strength, but also the trust and recognition of Huawei, a high-end brand.

Huawei Smart Wear has been launched independently in many regions of the world, and has achieved both sales and word-of-mouth, which not only confirms Huawei's confidence and strength in hitting the high end of the global smartwatch market, but also reflects the self-confidence of Huawei brand. In the future, Huawei will continue to inject vitality into the global wear market through the innovation of sports health technology, while leading the new fashion trend on the global wrist.

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