Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen soft media users 1520111, Alejandro86 for their clue delivery! CTOnews.com October 4 news, Google said yesterday,"Bulk Sender" who sends more than 5000 emails to Gmail users every day needs to provide a "one-click unsubscribe" button in the mail, in addition to verifying the relevant domain name, this requirement will be enforced in February 2024, when non-compliant emails will be blocked by Google, or classified as spam by default.

▲ Google Blog It is reported that as long as you send more than 5000 emails to Gmail mailbox domain names in one day, Google will consider them as "mass email senders."(Bulk Sender)"Google claims that many" bulk senders "have vulnerabilities in their email systems that allow hackers to take advantage of them, so Google asked these" bulk senders "to verify domain names last year, thus" reducing the number of emails Gmail users receive from unverified emails by 75%."

CTOnews.com learned from Google that from February next year, Google will require these "bulk senders" to pass strict authentication, requiring SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication, where SPF can be used to prevent others from using the domain name of "bulk senders" to send spam, and DKIM is the content of emails sent by domain owners.

Google believes that Gmail mailbox users must be able to "unsubscribe with one click" in related emails. If the "unsubscribe" function is not clear in the emails sent by these "mass senders," Google will also block relevant emails. Because Google uses open standards to establish such requirements, users of Gmail and other email services can benefit from Google's requirements.

Google also believes that "mass mailers" should make sure they are sending what users want, so Google plans to establish a "spam threshold" to ensure Gmail users are not bombarded with spam.

Neil Kumaran, Google's product manager, said the changes were like an adjustment to the email world. By fixing "hidden problems" in the world, Google could keep email running smoothly, but it was not a "one-time job." In order to keep the email world safer and friendlier, free from spam, it required constant collaboration from the entire community.

reference

New Gmail protections for a safer, less spammy inbox

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