Shulou(Shulou.com)11/24 Report--

CTOnews.com Oct. 3, Bloomberg's Mark Gurman (Mark Gurman) discussed Apple's search business in depth in this week's Power On newsletter.

It is said that Apple has a new generation of search engine called "Pegasus", but it cannot be expected to become a competitor to Google search engine for the time being.

John Gyanandria, a former Google executive who now runs Apple's machine learning and artificial intelligence business, has a large search team. Over the past few years, his team has been developing a next-generation search engine for Apple, codenamed "Pegasus".

But as Goolman points out, Apple actually indexes the Internet so that Siri and Spotlight can quickly present users with the search results they need.

It is said that Apple may not be ready to compete with Google search at the moment, but the company certainly has the right components and expertise in Apple Park to achieve this goal when needed.

Senior author Jeremy Bowman recently posted a column on The Motley Fool, saying that Google estimated to pay Apple $20 billion in 2022 to make Google Search the default search engine in Apple products. (CTOnews.com Note: currently about 146 billion yuan).

Alphabet pays Apple to make Google Search the default search engine on Safari.

The report says the amount reached $20 billion in 2022, and the cost has increased rapidly over the past decade.

The rapid growth in payments shows that Alphabet's moat is not as strong as people think.

The article believes that Alphabet has built an important moat through cooperation with Apple and other companies in order to consolidate the dominant position of Google Search. It's just that with the advent of ChatGPT and chat search, Google's moat is no longer so solid.

It is reported that Alphabet paid Apple only $1 billion to make Google Search the default search engine for Apple products, according to court documents disclosed in 2014. The report estimates that Alphabet will pay Apple $20 billion in 2022.

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