Shulou(Shulou.com)11/24 Report--

On September 29, 2023, the offline experience of Samsung's "Unfold your world folding potential set" officially kicked off in Anaya. The event was created by Samsung with many excellent brands such as Brompton, Audi, Bubble Matt and Little Red Book, as well as origami artist Wen Qiwen, presenting four folding theme scenes of "riding encounter", "novelty", "beauty" and "power" with innovative immersive art, so that people can not only get close to origami art, but also deeply feel the rich connotation of Samsung Galaxy folding lifestyle.

Samsung "Unfold your world folding potential set" parachuted into the small town of Anaya

Samsung's "Unfold your world folding potential set" design concept stems from Samsung's leading folding screen technology and forward-looking experience, and works with origami artist Wen Qiwen to perfectly integrate cutting-edge technology and origami art through the interweaving of classical European architecture and paper art, bringing consumers a unique science and art journey. At the event site, there are four areas: "folding riding encounter", "folding novelty", "folding beauty" and "folding power". Each area has its own unique theme and experience, so that people can feel the depth and breadth of innovative folding design and life style while appreciating art, and find more beauty and passion in life.

In addition to the four major theme areas, Samsung has also carefully prepared eight interactive sign-in experience areas, such as photography competition, origami + mobile phone case DIY, as well as the experience and interaction of innovative features such as large-field-of-view smart screen, S Pen (exclusive to Samsung folding screen phones), and vertical interactive mode. Friends at the scene only need to pick up the task card and origami ring at the reception desk to participate. If you complete all punch-in and interactive tasks, you will get an opportunity to draw the ultimate prize of the day, or directly exchange currency for one-time purchase of rich event gifts.

Samsung "Unfold your world folding potential set" on-site interactive sign-in

Folding Ride is an exhibition area jointly created by Samsung and Brompton. The vision uses the technique of "silhouette + hollowing out" to show the landmark elements of Chinese cities, and the close range is natural elements such as trees and bushes, creating an origami city full of adventures. Here, people can ride Brompton bikes, explore the world through a new perspective of Samsung folding screen phones, experience the unique vertical interaction mode of Samsung folding screen phones, experience the unique perspective shooting and navigation functions of Samsung Galaxy Z Flip5, and the powerful Smart + connected experience of Samsung Galaxy Watch6 series.

"folding riding encounter" theme exhibition area

The "folding novelty" exhibition area is a wonderful linkage brought by Samsung and the new generation trend IP LiLiOS of POP MART. The artist skillfully combines the iconic jellyfish and planetary elements, showing a creative dream space, showing the trend and personality of Samsung Galaxy Z Flip5 incisively and vividly. At the same time, friends at the scene can also experience the novel experiences such as Samsung Galaxy Z Flip5's ever-changing perspective, post-photo selfie and hands-free selfie, and take beautiful photos with LiLiOS Ava to experience the trendy technology culture.

"folding novelty" theme exhibition area

People's pursuit of a better life has never stopped. in this regard, Samsung joined hands with Little Red Book to let people easily encounter beautiful moments in life with the theme of "folding Beauty". In design, the artist uses natural elements, inspired by flowers, and cooperates with the way books are launched to create a diverse and beautiful folding garden. Samsung Galaxy Z Flip5's exquisite palm folding design, intelligent outer screen full of personality, and free photo experience not only complement the scene, but also help users to record all the beautiful moments.

"folding Beauty" theme exhibition area

In the theme exhibition area of "folding Power", users can not only immerse themselves in the Audi A5 Sportback, which is known as "aesthetic responsibility", but also deeply experience the high-energy experience of Samsung W24 and Samsung Galaxy Z Fold5 under the new generation S Pen. In addition, the artist also uses the folded and opened abstract lines to show the speed and strength of innovation and technology on both sides after the savings are unfolded, explaining that technology is changing our lives at an unprecedented speed.

"folding Power" theme exhibition area

It is worth mentioning that in this "Unfold your world folding potential set", in addition to the two flagship folding screen products of Samsung Galaxy Z Fold5 and Galaxy Z Flip5, there are also the ingenious, luxurious and elegant Samsung W24 | W24 Flip, the Samsung Galaxy Tab S9 series tablet computers with outstanding performance, and the powerful Galaxy intelligent ecological products such as Samsung Galaxy Watch6 series and Galaxy Buds2 Pro. It brings people the full scene of Samsung Galaxy, diversified and innovative intelligent lifestyle, as well as the continuous exploration and pursuit of cutting-edge science and technology.

Samsung "Unfold your world folding potential set" product experience area

Samsung's "Unfold your world folding set", with its novel, interesting and innovative folding experience and trendy origami art, has become a bright color and a new sign-in point in the Anaya town square during the National Day. While making people leave good memories here, it also gives more people the opportunity to get in touch with and understand Samsung's innovative folding lifestyle, which inspires people to look forward to the future. If you have a plan to go to Anaya or friends around you, you can go to Anaya town square to learn about and experience the unique charm of Samsung's innovative folding life.

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