Shulou(Shulou.com)11/24 Report--

On September 23, 2023, the 19th Asian Games opened in Hangzhou. At the same time, Tailing, an electric bicycle officially designated for the Hangzhou Asian Games, launched the "I want to open" subway train for the Asian Games in Hangzhou. And launch the theme activity of "riding the bell to win the Asian Games" throughout the network.

Don't be afraid of pressure, just open it with Tailing.

The "I want to open" Asian Games special train released by Tailing directly filled the atmosphere of the Asian Games as soon as the subway was launched, providing passengers with a new experience of immersive Asian Games carnival. In order to enhance the user experience, Tailing has also created a series of "I want to open" theme activities online.

The "I want to Open" topic award event released on the official platform has triggered a wave of national participation, so that more fans who are not in Hangzhou can also get an immersive decompression experience. On the day of the Asian Games, a series of videos and posters were released to share the core idea of "I'm over it". When you are unable to deal with the pressure of life, Tailing immediately gives you tips on decompression. Listen to the birdsong of the mountain breeze, watch the sunrise and sunset, visit the corners of the city, calm your mind and release the pressure.

I have to say, Tailing has done a very good job of user insight. Contemporary young people are under great pressure and need a spiritual exit, so they begin to have emotional literature. In view of this marketing trend and user insight, Tailing has created the theme of "I want to open it". It not only represents the eclectic attitude of 45-degree slash young people looking for emotional venting when facing unsolvable pressure, but also combines the product features of "opening the bell".

Create a younger brand image and empower the brand

The whole event is a combination of online and offline integrated marketing. Offline building "I want to open" Asian Games subway train, online exposure event caused the spread and hot discussion. Online communication, guided by the official media and KOL, let fans know that Tailing initiated the "I'm over it" theme event. In the later stage, through the public opinion guidance of UGC and KOC, we can achieve the effect of full name participation, and then appropriately use the prize as the interaction of fan circle layer to increase fans' stickiness and participation, so as to achieve the goal of full participation.

This event of Tailing has brought a huge volume to the brand. As a traditional national brand for more than ten years, Tailing used to take a more traditional marketing line. Since June, Wang Yibo, the global spokesman for the Guanxuan Tailing brand, has used the fan economy to circle a wave of young people, which is the signal that Tailing is getting younger to the outside world. Then strike while the iron is hot, with the help of the nodes of the Asian Games, create a whole "I want to open" event marketing, successfully gain a foothold in the young circle, renovate the brand image, and empower the brand to take the young road.

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