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Counterpoint:2023Q2 global XR leader shows that shipments are down 49%, and market demand is low.

2025-01-19 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Thank CTOnews.com netizens soft media Xinyou 1933769 for the clue delivery! September 29, according to the latest report from market research firm Counterpoint, global XR shipments fell 49% in the second quarter of 2023 compared with the same period last year, and market demand was sluggish, significantly more than in the previous two quarters.

▲ image source CounterpointCTOnews.com with each brand share:

Meta ranks first with 50% market share

Sony ranks second with 28% market share

PICO ranks third with 9% market share

Other manufacturers have a total market share of 13%.

Counterpoint concluded that the launch of Sony PS VR2 (PlayStation VR2) and the price reduction of Meta Quest 2 saved the global XR market from a deeper recession. Meta received half of its shipments in the second quarter of 2023, similar to the first quarter of 2023, with the share falling due to the launch of Sony's PS VR successor.

Counterpoint said that 2023 is the year of the release of the next generation of VR, and the PSVR2, Big friend E4 and HTC Vive XR Elite are by far the most eye-catching products, as well as Apple Vision Pro and Meta's Quest 3.

As previously reported by CTOnews.com, Qualcomm recently released the second-generation Snapdragon XR2 and the first-generation Snapdragon AR1 platform for head display and smart glasses devices.

According to Qualcomm's official introduction, the second generation Snapdragon XR2 platform GPU performance increases 2.5 times, AI performance increases 8 times per watt, CPU energy efficiency increases 50%, supports up to 10 parallel cameras and sensors, and also supports 3K x 3K display, Snapdragon listening, Wi-Fi 7 and so on.

The first generation of Snapdragon AR1 platform is designed to optimize the power consumption for heat dissipation limitations, and can be used for lightweight smart glasses.

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