Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 28, CTOnews.com learned from the "Netletter China" Wechat official account that on the afternoon of September 27, the Central Network Information Office organized a national Internet letter system video conference and deployed a special action to carry out the "Qingqing Life Service platform Information content improvement."

The meeting pointed out that in recent years, life service platforms in China have developed vigorously, with the continuous emergence of new models of new business type, the launch of new products and services, and the emergence of new characteristics and new trends, which have become an important type of network platform in our country. it has provided great convenience for the daily life of the people. Strengthening the ecological governance of the information content of the life service platform is a specific action to actively respond to social concerns and safeguard the vital interests of netizens, and is the inherent requirement to promote the sustained and healthy development of the platform.

The meeting demanded that we should pay attention to the key issues, focus on the diversion of offline illegal activities, present illegal information in search links, release illegal marketing information, organize manipulation, control and evaluation, recommend vulgar and bad information in key links, and spread network superstition information. spread seven kinds of outstanding problems, such as showing off wealth, worshiping money, overeating, etc., set standards and tables, strengthen investigation and research, and concentrate on investigation and rectification. It is necessary to focus on key platforms, such as group purchase evaluation, marriage and dating, search engines, film and television reviews, weather calendars, travel, online shopping, map navigation, local life, sports health, practical tools and other life service platforms, compacting the subject responsibility and standardizing the release of information content. It is necessary to pay close attention to the key links, keep an eye on comments on posts, information flow recommendations, live broadcasts, short videos, pop-up windows on lists, and high-risk products, so as to identify risk loopholes and make up for weaknesses.

The meeting stressed that it is necessary to strengthen territorial supervision and consolidate the responsibility of the platform to ensure that special actions achieve solid results. Local Internet information departments should formulate detailed implementation plans, make solid arrangements and promote them, organize supervision and inspection, increase the exposure of typical cases, and fully mobilize all parties to participate in governance. Each website platform should improve the content management system and community rules, match with strong content audit power, and actively explore innovative governance measures to achieve healthy and sustainable development.

Attachment: notice of the special action of "Information content renovation of Qinglang Life Service platform" of the Party Committee Network Information offices of all provinces, autonomous regions and municipalities directly under the Central Government, and the Network Information Office of the Party Committee of Xinjiang production and Construction Corps:

According to the overall arrangement of the "Qinglang" series of special actions in 2023, the Central Internet Information Office decided to launch a two-month special campaign on "Qinglang Life Service platform Information content improvement" nationwide from now on. The relevant matters are hereby notified as follows.

I. work objectives

We will focus on life service platforms closely related to clothing, food, housing and transportation, focus on tackling the problems of information content strongly reflected by the people, strictly investigate and deal with illegal accounts and platforms, and resolutely block the channels for the dissemination of illegal and undesirable information. Compacting the main responsibility of the content management of the platform, establishing and improving account information management and community rules, improving the regular governance mechanism of information content, and creating a healthy and safe Internet environment for the majority of netizens.

II. Key points of rectification

The special action covers all kinds of life service platforms, such as group purchase evaluation, marriage and dating, search engine, film and television review, weather calendar, travel, online shopping, map navigation, local life, sports health, practical tools and so on. Focus on the following seven types of information content outstanding problems.

1. Drainage for offline illegal activities. In the name of leisure and entertainment, companionship, travel, door-to-door massage, etc., release vulgar pictures and text, video messages, induce netizens to chat privately and promote offline porn services. Post suggestive information in account nicknames, avatars, signatures, dynamics, profiles, or attach links to pornographic or gambling web pages to entice netizens to click.

two。 The search link presents illegal information. In the search engine common words, network buzzwords, film and television dramas and other search results, including porn, gambling and other web links, association words, related search, everyone in the search and other links to recommend vulgar, bad-oriented and other terms. In the search on the platform, pornographic and vulgar association words and commodity information are recommended.

3. Release illegal marketing information. E-commerce platform stores and personal accounts publish pornographic and vulgar animation, videos, novels, games and other illegal goods in the form of slang code words, homophonic words and disguised as normal goods; use sexual flirting and sexual hints to promote adult products. There are vulgar pictures and messages in commodity question and answer area, comment area and buyer's show.

4. Organizational manipulation, brushing, control and evaluation. Through the "maintenance", batch release of good reviews and bad reviews, or fictional film reviews, online celebrity recommendations and other ways, such as film and television, songs and other works to control and comment. Publish the information of recruitment and drainage of film and television water army in the name of "network part-time" and "recruiting writers".

5. Recommend vulgar bad information in key links. Information, entertainment, live streaming, small videos and other sections in the form of information flow or pop-up window, recommend vulgar, vulgar, bad social atmosphere and other information. "Chamber of Secrets", "script Kill" and other businesses released bloody thriller publicity pictures. There are vulgar pictures and stories in the sections such as sports health, "circle" and "communication" of female mother and child platform. Film and television review platform "small video", "hot film interpretation" and other sections there are violent and bloody, vulgar bad film and television clips of pictures and videos.

6. Spread superstitious information on the Internet. Promote superstition such as "numerology fengshui" and "fortune almanac" in the name of "almanac" and "constellation", and provide paid fortune-telling service such as tarot, annual marriage, divination and so on. In the community diary section of medical beauty and house decoration platform, there is illegal information such as "plastic surgery and transportation" and "renovation and transportation". Merchants release hidden sales of blood pendants, puppets, Gumantong and other commodity information, claiming that it can achieve the effect of changing luck and preventing disasters.

7. Spread unhealthy information such as showing off wealth, worshiping money, overeating and so on. Luxury stores, high-priced restaurants, luxury hotels and other merchant comment areas, high-end travel notes at home and abroad, car circle, salary disclosure and other sections, there are messages of showing off wealth and money worship. The live and short video sections of the platform publish overeating, strange eating and drinking and other content to win traffic in the name of "food sharing" and "dark cuisine".

III. Job requirements

Internet information departments in various localities should fully understand the importance of special actions in purifying the network ecology and safeguarding the legitimate rights and interests of netizens, organize and deploy them carefully, and promote their implementation in a down-to-earth manner.

1. Comprehensive investigation and rectification. It is necessary to formulate detailed implementation plans in the light of local realities, match them with strong work forces, pay close attention to the implementation of tasks, and earnestly promote the deepening and implementation of special actions.

two。 Strictly deal with exposure. Strengthen daily inspection and supervision, rectify and remove a number of problem sections and functions in accordance with the law, punish and close a number of illegal accounts and platforms, and publicly expose typical cases, resulting in a deterrent effect.

3. Compaction platform responsibility. Urge the website platform to pay close attention to the key presentation links, comprehensively investigate loopholes, improve the standardization of information content management system, strengthen the ability of audit and discovery, improve the feedback efficiency of report disposal, and establish and improve the long-term governance mechanism of network ecology.

4. Strengthen the linkage of departments. It is necessary to strengthen communication and linkage with territorial functional departments, organize clue bulletins and consultation studies, cooperate with the investigation and handling of offline problems, and punish violations of laws and regulations in accordance with the law.

5. Open the reporting channel. Special action reporting areas are set up at all levels of network reporting platforms, and key website platforms are organized to set up reporting portals in prominent locations.

Secretarial Bureau of the Central Internet Information Office

September 25, 2023

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.