Shulou(Shulou.com)11/24 Report--

When you are out of breath because of your work, look at the scented tea in the health pot blooming slowly with the small bubbles, and your mind begins to be at peace; when you come home from work and look at the empty table, turn on the rice cooker to find a play. A handful of rice and a cup of water make life into fireworks. Contemporary young people complain about the "bitterness" of life from time to time, while Little Bear does everything possible to add unexpected "sweetness" to them.

On September 20, in the live broadcast of Little Bear Appliance Tmall Super Day, brand spokesman Wu Lei was surprised and parachuted into the immersive healing space created by the studio. Generously share daily work, reveal time alone, Amway exclusive happy food, witness fans warm heart messages, etc., but also through the on-site experience of health pots, "mine" instant hot water fountains and other popular products Bring users to open a variety of happy lifestyles brought by Little Bear Appliances.

Wu Lei surprised the airborne, warm opened N kinds of happy life

Xiao Xiong Electric Appliance just announced the brand spokesman Wu Lei soon, what kind of spark the two will rub off is expected. Xiao Bear Electric Appliance works with Tmall to create a diversified cure life, achieve extensive coverage of user groups, and deeply convey the brand concept of "warmth and cure". And Wu Lei surprise airborne live room, with users to launch a series of sincere, warm interaction, but also let the whole live healing full.

From the layout of the studio, the fluffy bear shape of the main background version, warm yellow and rice white warm color matching, exquisite staggered product furnishings, let users fall at a glance. When Wu Lei, who was full of teenage feelings, was surprised and parachuted into the air, and came to a big bear hug with the cute doll, everyone's heart was about to melt.

Wu Lei's relaxed and real state in the studio affected many users. He generously shared some stories from filming, such as seeing small bubbles purring in a high-pressure and noisy workplace environment while shooting small bubbles. At that moment, I felt healed inside. This sharing also resonates with the host and the users of the studio. In addition to the health pot, when the host shared the "mine" of the hot water cooler, as a health boy, he excitedly took out his thermos and said: this thermos can finally be served aboveboard! Let the users of the studio call them cute.

Not only did drinking water cure everyone, Wu Lei also became a "happy dry rice man" in the live broadcast, infecting everyone with a positive attitude towards life. He tasted the Q-play rice cooked by the electric rice cooker on the spot, and everyone felt the fragrance of the rice across the screen. In addition, he also recommends healthy cooking methods for different ingredients. Bear electric steamers and multi-functional pots are good helpers to ensure delicious and nutritious ingredients. Finally, Wu Lei restored the same special drink of TVC on the spot. After a handsome operation, Xiong can disassemble and break the wall machine 5 and still start quietly, which reminds him that his mother always had the same noise as an electric drill when he was a child, and now this design is so good. Especially when he saw that the host demonstrated that the knife head could be safely removed and washed comprehensively, Wu Lei opened the boasting mode for everyone.

Xiao Xiong's warmth and cure not only in the studio, but also affected and infected more users through Wu Lei's live experience and warm heart sharing, opening more warm and happy moments in ordinary days.

The strength of the brand resonates with the strength of the product, making the warmth cured into daily life.

The whole live broadcast, warm, cured throughout, the user response is enthusiastic. Why can a live broadcast of Little Bear Electronics resonate with users so strongly? This is inseparable from the same frequency resonance of the brand power and product power of Little Bear Electric Appliances, touching the softest corner in the hearts of users.

In terms of brand power, Xiao Bear's warm and cured brand tone, emphasizing the brand attribute of companionship and unique creative brand core, supports it to become a "small household appliance loved by young people" and a synonym for opening "happy moment". Especially since joining hands with Wu Lei, with the help of the transmission of the image of the high-quality spokesman and the coverage of the influence, the brand charm of Little Bear itself has been magnified and highlighted.

Take this live broadcast of Tmall Super Day as an example, Little Bear Appliance allows users to closely associate Little Bear Appliance with "happiness" through scene experience innovation, Wu Lei's sincere and warm interaction, and warm user welfare. Before the live broadcast, Little Bear Appliance has been taking "Happy moment" as the main line, through online and offline linkage to convey the core concept of "warmth and cure" for users, such as online "100Happy moments cured by Little Bear" brand TVC, online solicitation of users' happy moments, offline opening happy bear hugs and other activities. This allows users not only to see and hear, but also to touch and feel, truly zero distance, immersive experience of the warmth and cure brought by Little Bear Appliances, and establish a strong emotional link with the brand.

The strong strength of the brand is inseparable from the support of the product force. Only when the users really recognize the product, it is easier to resonate with the brand. The product power of Little Bear Electric Appliance is one of its core competitiveness. Through deep insight into the needs of young people, Little Bear Electric Appliances continues to innovate products and scenes, with more than 60 categories, more than 500 products and panoramic solutions covering kitchen, office, outdoor, mother and baby, etc. to create a diversified and exquisite life experience for young people.

For example, with an insight into the fashionable camping needs of young people, Little Bear innovates and launches new categories such as cassette stoves, outdoor power supplies, and tea makers, focusing on portability, safety and delicacy; for mothers and infants who require health and convenience, Little Bear's innovative multi-functional milk regulator, "magic" cooking stick, electric steamer and so on can easily meet the needs of soaking milk and supplementary food. In the face of the demand for "one-person food" living alone, Little Bear Electric Appliances innovates one-person rice cookers, detachable wall-breaking machines, etc., so that a person can eat well and enjoy life; for people who pay attention to personal quality of life, Little Bear Electric innovates new personal care products such as cervical massage apparatus, moxibustion apparatus, hair dryer and dental punch, which specializes in relaxing body and mind and helping relaxed care.

The products and scenes of Little Bear Electric Appliance can be deeply loved by young people, and its research and development and design innovation is the key. Taking the tea maker as an example, Xiao Bear Electric Appliance fully considered the portability and ease of use required for the camping scene, and innovated the functional design of stacked storage. The developed folding tea maker has become a new favorite of young people, and this design has also won the German IF Design Award. There is also an air fryer designed with a 360-degree panoramic window at the top. Xiao Xiong takes full account of the fact that the kitchen rookie will not grasp the pain points of the fire, and the food can be seen throughout the cooking process, making it more beautiful and more convenient to use. To achieve these, Little Bear Electric 10 + R & D team, 300 + R & D personnel, 10 + design team, more than 60 + designers, really cooperate to meet the needs of users in depth.

As the whole live broadcast shows, the way to feel happiness is very simple. Owning a bear appliance and creating a variety of delicacies can make you feel a little more happy. Wu Lei, the brand spokesman, is the best example of practicing and transmitting the happy life style of Little Bear Electric Appliance. Through this live broadcast, we can see the attitude of Xiao Bear side by side with young people, which understands the deep needs of young people and opens more exclusive and happy lifestyles for more users. Such as the gathering of fireflies, can also illuminate the long night, Little Bear Electric together with Wu Lei, is creating more and more beautiful happiness fireflies.

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