Shulou(Shulou.com)11/24 Report--

According to statistics, the scale of China's digital economy has grown rapidly in the past five years, which has become an important engine for multi-industry "steady growth" and "promoting transformation", and has also brought new models and forms to the industrial chain. On September 26, Tencent Cloud released the "2023 High quality Development report on Digital economy", which presented a benchmark case of digital technology landing industry. Among them, Actronic, relying on the digital capabilities of Tencent Cloud, is reshaping the whole process of production, channels, sales and use, optimizing full-link digital service capabilities, and giving real, traceable and verifiable only "code" data to pharmaceutical products.

In the past, when a box of medicine left the factory, it was "never heard of". Some drugs appear in hospitals and drugstores, but they may also become "templates" for fake drugs. According to the statistical data, the problems of drug quality and safety mainly focus on the production, circulation and sale or the use of fake drugs, inferior drugs and so on. The 14th five-year Plan for the Construction of Drug Regulatory Network Security and Informatization issued by the State Drug Administration clearly states that it is necessary to improve the traceability system of drug informatization and realize the traceability of key drug varieties.

However, printing "ID cards" for drugs is not an easy task. There are many links in the drug production process and the process is complex. In order to fully meet the regulatory requirements, there are higher requirements for all aspects of the pharmaceutical production line, and the security of highly sensitive data such as key process parameters in drug production also increases the difficulty of traceability. As the infrastructure of the digital transformation of pharmaceutical equipment, the information traceability system must not only meet the national regulatory requirements, but also have availability, advanced nature and expansibility, which can help pharmaceutical enterprises to realize the digital management of the whole link of pharmaceutical equipment production and circulation.

With an "electronic ID card", Wechat can scan the traceability code on the medicine box to get medication guidelines, see the authenticity of medicines and doctor consultation services. After scanning the code, a pharmaceutical company in another city can also easily check store labels, delivery rates and related information through Aicron. The full link between production and consumer data is the result of Tencent Health and Actronic's years of digitalization in pharmaceutical enterprises. The road of digital transformation of pharmaceutical companies is also closely related to the "traceability code".

"one thing, one code" can track through the first threshold of digital compliance development.

Actronic, as a global provider of digital solutions for traceability, provides the industry with a "one thing, one code" digital solution, which assigns codes to pharmaceutical products and obtains relevant information about the production process. Take medicine as an example, every box of medicine produced by a pharmaceutical factory, all raw material records and production process records produced by it will be collected systematically and completely. Finally, everything related to this box of drugs is formed to collect data, trace the source of the whole production process and record the information of the production process.

Centering on the key action of coding, Aichuang relies on Tencent Cloud's basic platform capabilities to provide real, traceable and verifiable unique "code" data to pharmaceutical products through multi-dimensional and in-depth cooperation such as coding platform, code management, data analysis and so on. So far, Actronic has served more than 3000 pharmaceutical customers and completed the transformation of 20, 000 production lines, with operations in more than 20 countries and regions around the world.

After giving each medical device product a traceability code, the digital development of pharmaceutical companies has only crossed the "first threshold" of compliance. In order to achieve high-quality development, pharmaceutical companies still have the problem of connecting the upstream and downstream data of the industry and the use of data value on the digital level. Many production enterprises, including circulation enterprises, lack of overall coordination between upstream and downstream. As the running time is getting longer and longer, the amount of data is getting larger and larger, there are more and more systems to be docked, and there is no way to realize the opening and sharing of upstream and downstream data. and the third-party system within the enterprise is also "separate", can not be unified management.

In order to enable the pharmaceutical supply chain to cooperate efficiently, break the data isolated island, and make the data more accurate and useful, Actronic provides a code platform, takes the code as the carrier, uses the data enabling business, and unifies the data standard from the source of the production end. The full contact collects the whole life cycle business data from the pharmaceutical materials into the factory to the products leaving the factory. Among them, Tencent Health relies on a safe, efficient and flexible cloud base to provide Aichuang with a digital capability map covering the whole process of the whole value chain. Make use of the product, operation and data capabilities of Tencent Cloud SaaS platform to assist Aichuang in the construction of data acquisition and business system, and provide technical support in production, supply, service and other links, so that pharmaceutical companies can build one-thing-one-code full-link data collection through terminal management, carry out one-stop data integration and management, avoid mistransmission, missed transmission and other problems, and help enterprises complete supply chain coordination. We will truly reduce costs and increase efficiency.

Aichuangma Zhongtai plus Tencent medicine box makes drug companies understand patients and let patients know how to take medicine.

In addition, in order to solve the pain points of pharmaceutical equipment enterprises' compliance and efficiently reach users, and to provide one-stop service to help brand marketing, based on the ability of Wechat scan and Tencent ecological access, and relying on Tencent medicine box products, to provide patients with drug inspection, medication, drug inquiry, consultation, drug purchase, health science popularization and other one-stop drug use services and health management services At the same time, to help pharmaceutical enterprises to create a private domain platform, to achieve efficient patient management and brand marketing goals.

Aichuang Zhongtai and Tencent Health Medicine Kit complement each other.

Specifically, consumers now only need to take out their mobile phones and open Wechat, scan the QR code on the medicine box, and they can see the authenticity of the drugs, the manufacturer, and other information, which brings peace of mind to the use of the medicine. you can also clearly see the "responsible party" of the medical link. At the same time, Tencent Health Kit also matches the service capabilities of electronic instructions, online consultation and medical science popularization for users. Through "one thing, one yard", consumers can enjoy convenient pharmaceutical services.

For pharmaceutical companies, Aichuang Zhongtai, together with Tencent Health Medicine Kit and Tencent's ecological ability and connectivity, can provide them with insight into patients, assist marketing decision-making, and provide accurate services and operation systems. so as to further enhance patients' brand awareness. At the same time, with the help of Tencent's ability to open the offline drug purchase ecology, to create a closed loop to increase sales.

From the cooperation between Tencent Health and Actronic Technology, we can see that from the production of a box of drugs to the rational use of drugs for a patient, the ability of Tencent Cloud and the connection capacity of Wechat covering 1.2 billion users, it not only solves the problem of digital compliance development of pharmaceutical companies, but also provides a full-link solution for its high-quality development. At the same time, it also provides consumers with convenient and reassuring wisdom pharmaceutical services.

In the future, Actronic Technology and Tencent Health will combine their respective superior resources to carry out in-depth cooperation from the product plan, business strategy, business model, user market and other directions to help the digital transformation of pharmaceutical equipment supply chain, explore a new model of digital upgrading of pharmaceutical equipment at home and abroad, meet the more dimensional needs of customers of pharmaceutical equipment enterprises, and achieve common development and long-term win-win results. Effectively promote the fine management of the separation of medicine and medicine and the rational allocation of medical resources.

The popularization of smart medicine has entered the stage of "shifting speed up" and has become the intersection of healthy China and digital China. The exploration of Actronic and Tencent in the digital traceability of pharmaceutical equipment will not only add "electronic ID cards" to more drugs, but also provide a "safety code" for the healthy development of the industry by strengthening regulatory means and risk control capabilities.

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