Shulou(Shulou.com)11/24 Report--

On September 28, coinciding with the double celebrations of the Mid-Autumn Festival and National Day, the second stop of BOE's annual benchmarking brand exhibition "Hello, BOE 2023" and "BOE ╳ Thor" e-sports Science and Technology Festival was grandly launched in Qingdao Trestle Plaza. This is also another unparalleled science and technology feast brought by "Hello, BOE" in the vibrant ocean capital of Qingdao after the popularity of its first stop in Chengdu. With "Innovation and Technology empowering China e-sports" as the theme, BOE (JD.com Fang) joined hands to be officially selected into the 2023 Asian Sports event. Many "Best of Esports" e-sports high-level alliance partners, such as IP "Dream three Kingdoms 2" and Raytheon Technology, worked together to create a "screen electric shock competition" theme immersive interactive e-sports experience space, helping China e-sports to the top of Asia during the Asian Sports event. Wang Feng, secretary of the Shinan District CPC Committee of Qingdao City, Gao Wenbao, president of Jingfang Science and Technology Group, and Lu Kailin, founder and chairman of Qingdao Raytheon Technology, attended the launching ceremony to witness a new chapter in the development of e-sports industry in China.

Dr. Gao Wenbao, president of BOE (JD.com Fang), said in a speech at the ceremony that e-sports is a movement for young people, and young people are the future of China! Through e-sports, we can see the passion and vitality of the new generation of young people, the will quality of young people who will never give up, and the spiritual outlook of always striving for the first place, and these new generations are also the hope for China's future development. Therefore, in recent years, BOE (JD.com side) continues to actively empower China's e-sports through technological innovation, and is committed to promoting the healthy development of e-sports 's industry with scientific and technological genes and innovative vitality. " Hello BOE, as a communication platform and display window tailored by BOE (JD.com side) for C-end consumers, carries the values and ideal feelings of BOE (JD.com side). We hope that through the platform of "Hello BOE", we can show the most cutting-edge "cool techs" to more consumers, so that consumers can experience a more real, more immersive, more convenient and better digital life. Help the younger generation to realize their great dreams, jointly help China e-sports 's innovation and development, and make unremitting efforts to create a better life of "screen couplet all things"!

In Qingdao Trestle Plaza, BOE (JD.com) carefully built naked-eye 3D digital art installation and O_SPACE immersive interactive experience exhibition area, one side of the exhibition design vividly interprets the tour theme of "the earth is a round world is a screen"; the outdoor viewing stage of e-sports, an Asian sports event jointly created with Raytheon Technology, ignites a fiery competitive enthusiasm on the coast in the golden autumn season.

The first industry's largest MLED naked-eye 3D interactive digital art installation has become a new landmark of urban online celebrities.

Outside the "Hello, BOE" pavilion, a giant digital cube 7.6m high, 6m wide and 6m long attracts pedestrians to stop to clock in and take photos. This is the leading digital content platform OUTPUT customized for "Hello, BOE", the industry's largest size MLED naked-eye 3D interactive digital art device, which is divided into two parts: interactive surface and viewing surface. The interactive side uses the latest Mini LED technology of BOE (JD.com Fang) to build a unique "O" type. By touching the interactive platform and turning the digital earth in the super-dimensional space, visitors can see the "Vientiane life" showing the future city, intelligent travel and intelligent life, showing the "wonders and mysteries" of human exploration and yearning for the universe, and the "future ecology" of harmonious coexistence of science and technology and ecology. On the viewing side, you can see the "heroic Dream World," which combines Chinese traditional culture and e-sports elements. Guan Yu, Zhao Yun, Zhuge Liang and other heroes familiar to the audience seem to jump out of the screen and come head-on under the blessing of naked-eye 3D technology. Powerful digital technology instantly leads the audience through the three Kingdoms of Dreams between fantasy and reality.

The global first-tier brand e-sports black technology gathered together to create an immersive e-sports theme space

Walking into the circular O_SPACE, the Nakajima area is a 8K ultra-high resolution naked-eye 3D screen with the largest size of 110in. The super-large naked-eye 3D ultra-high-definition screen, together with several circular screens hanging in the air, makes the classic heroes of "Dream three Kingdoms 2" close at hand, leading the audience to immerse themselves in the shock vision of the traditional national style.

In the hard core experimental zone within O_SPACE, the leading advantages of BOE (JD.com) ADS Pro, f-OLED and α-MLED technology brands are intuitively demonstrated one by one: through the comparison between the ordinary refresh rate and the 360Hz high-brush display screen, as well as the extreme response speed of 500Hz + ultra-high-brush products for 1/1000 seconds, the audience instantly enjoy the extremely enjoyable competitive experience. The flexible screen, which floats up and down like waves, can be folded into a pocket, and when unfolded, it becomes a "Z" 70% discount terminal with a 12.3inch screen with a thickness of only 6.9mm, fully demonstrating the unlimited imagination of the future screen; through comparative experiments, the audience can directly feel the advantages of non-strobe brought by α-MLED glass-based active constant current drive technology, which brings the most intimate care for long-term professional e-sports training.

Since BOE (JD.com Fang) and JD.com formed the "Best of Esports" e-sports high-level alliance in June this year, many alliance partners such as AGON, ASUS, Hisense, savior, mechanic, mechanical revolution, microstar MSI, Red Devils, ROG, Skyworth, Raytheon and other alliance partners have also made a major debut with a series of cool high-end flagship e-sports products empowered by BOE (JD.com Fang). The mechanical revolution 16Super uses BOE (JD.com Fang) 16-inch QHD screen, 2K high-definition picture quality with 240Hz ultra-high refresh rate easy to kill 3A masterpiece, bringing unparalleled game enjoyment The industry's first glass-based Mini LED professional display Skyworth D80 supports high refresh rate, equipped with BOE (JD.com Fang) 31.5-inch Mini LED display, 99% DCI-P3 color gamut, color depth up to 10 bits, 4K HD picture quality, refresh rate up to 144Hz, bringing top visual experience to professional e-sports, professional graphic design, audio-visual editing, medical imaging and many other professional fields.

In addition, during the same period of the event, the "BOE ╳ Thor" e-sports Science and Technology Festival was also launched. BOE (JD.com Fang) also created a special display area for Raytheon in O_SPACE, a series of cool high-end e-sports equipment in the four theme areas of Transformers Hornet and Orangutan Captain, high-end flagship ZERO, and mechanics dawning series, and the extreme e-sports experience brought by state-of-the-art technology products made gamers shout for fun.

The combination of technology, terminal and content brings a new experience of watching outdoor games at the Asian Sports Games.

The "Hello, BOE" brand exhibition coincides with the Asian sports event. As a leader in e-sports 's technology, terminal and content, BOE (JD.com) jointly with Raytheon Technology has built a grand outdoor viewing stage. "Dream three Kingdoms 2" e-sports event will be real-time broadcast on September 29 and September 30 at 19:00 on the evening of September 29 and September 30 through a strong combination of technology, terminal and content. Let a group of young trend audiences and e-sports enthusiasts cheer for Chinese e-sports athletes to win the gold medal and release their competitive enthusiasm in this seaside city in September. After signing in all the exhibition areas, visitors can also draw blind box gifts on the spot and take away their own good things to play with.

E-sports, as an emerging industry, is glowing with vitality under the help of digital technology. "Hello BOE" Qingdao Station presented an e-sports science and technology feast full of glory and blood through leading display and Internet of things technology. In the future, BOE (JD.com) will continue to adhere to the development strategy of "couplet of things on screen", join forces with more ecological chain partners, merge and fuse with the power of innovation and technology and subdivided application scenarios, actively build the value innovation ecology of "Powered by BOE" industry, and create more beautiful new experiences of Wisdom and IoT for thousands of people.

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