Shulou(Shulou.com)11/24 Report--

As a rigid demand of life, washing machine has long become the standard of modern families. However, with the continuous improvement of people's demand for laundry care, higher demand has been put forward in the aspects of cleanliness, color protection, drying, muting, sterilization and so on. Now it has gradually changed from traditional single washing to "exquisite washing and protection" consumption. In the face of the current highly competitive stock market and the fine needs of users, this also urges the washing and care industry to iteratively upgrade and seek market increment.

Technological innovation becomes a key breakthrough in stock market competition.

According to the latest data from the industry, with the recovery of China's economy, China's washing machine market rose slightly in 2023, with sales reaching 37.5 million units, an increase of 2.5 percent over the same period last year, and sales reaching 80 billion yuan, an increase of 3.9 percent over the same period last year. It is estimated that the market size of China's washing machine industry will be 69.69 billion yuan in 2027, with an annual compound growth rate of 2.2%. Judging from the data, the market scale of China's household washing machine industry will show a small increase in the future.

Throughout the washing machine industry, although the growth rate has slowed down, it still shows a relatively steady momentum of development. Under the industry "theme" of upgrading and structural upgrading, for the industry market, washing machine enterprises focus on the cleaning effect at the same time, in the aspects of fine washing and protection, such as fixing and protecting color, removing bacteria and removing smell, rapid baking and care, etc., take technology iteration, functional differences, and enhanced user experience as important breakthroughs.

In addition, the results of a consumer survey conducted by China Home Grid show that users' needs for washing, baking and care are becoming more and more refined and healthy. when choosing and purchasing, users are more concerned about whether the products are matched with home furnishings, sterilization effect, color protection function and so on.

Nowadays, with the washing machine products gradually moving towards high-end, healthy and refined, it has become the key for many washing machine brands to deeply tap the new needs of users and further develop the consumer market segment. As far as market opportunities are concerned, in view of the new consumer market segment, washing machine enterprises create differentiation advantages in the aspects of integrated home decoration design, clothing color protection, fast and thorough drying, etc., and are expected to become potential "wave-making" players in the washing machine market in the future.

The new product of Little Swan will be released in autumn, which will promote the innovation and evolution of the industry.

As a representative enterprise in the domestic washing and care industry, Little Swan has ploughed washing machines for 45 years and has never stopped on the road of innovation. The first fully automatic washing machine in China was developed in 1978, which completely changed the traditional washing and maintenance methods and led China into the era of washing machine automation. In 2012, China launched the first heat pump clothes dryer to solve the problem of washing and drying. In 2019, Little Swan Super Bubble Water Cube came out, redefining the new health standard of the washing machine industry. In 2021, Little Swan developed blue oxygen technology to solve the pain points such as clothing fading and stubborn stains, and create a technical benchmark for washing and protection in the industry.

It is reported that this autumn, Little Swan will launch a new flat screen full-color washing and drying set, which will bring new breakthroughs in innovative technology in laundry and drying. In terms of health care, Little Swan has been using natural technology to continue to explore on the road of washing, and always adhere to the "physical way" to bring health care to clothes. From the first generation "wave wheel non-winding, cold water washing" water molecular water cube technology to the second generation "ultra micro bubble, UDC bubble" nanometer micro bubble cleaning technology, to innovative upgrading of blue oxygen 2.0 color protection washing technology instead of chemical color bleaching agent, physical cleaning to protect the color of clothes, to achieve white clothes as bright as new, healthy and sterile clothing, and a large number of clothes to wash without worry, making white clothes whiter and color clothes more colorful.

In the aspect of drying, Little Swan's innovative research and development has brought a series of core technologies, such as UV sterilization, steam ironing, M5 wool soft drying system, and so on. In 2021, Little Swan was certified by the first blue standard of the International Wool Bureau in China. Cygnet continues to innovate and evolve in baking. This time, Little Swan is completely embedded with a new color washing and drying suit, equipped with a brand-new 6D air flow drying technology, through the adjustment and change of wind speed, air volume, wind pressure and wind direction. Realize the three wind modes of global wind, penetrating wind and patting wind, meet the needs of a variety of drying scenes, make clothes dry quickly and thoroughly, and bring new washing and drying experience for users.

As a professional national household appliance brand, Little Swan has always been user-centered, and used to create new products of pure flat and fully embedded natural color washing and drying sets along science and technology, which once again demonstrated its leading position in the domestic washing machine industry to the industry and consumers.

In the face of the fierce market competition in the stock era, Little Swan, led by natural science and technology, continues to promote product upgrading and industry progress. From the initial fully automatic washing machine to the upcoming Chunping full-color washing and drying suit, Little Swan has always been at the forefront of the industry, leading the development trend of China's washing machine industry. In the future, let's look forward to Little Swan developing more leading washing technology to provide consumers with a healthier washing experience and continue to promote the development direction of China's washing machine industry.

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