Shulou(Shulou.com)11/24 Report--

Quanzhou as a national key clothing and footwear industry belt city, its e-commerce development plays a certain barometer role on the industry. It is the new node of the new products in autumn and winter. On September 26, Kuaishou Magnetic engine 2023 clothing shoes Industry Belt Series Salon landed in Quanzhou, through special policies, targeted investment, resident services and other means, in-depth enable Quanzhou industrial belt brands, businessmen, talent in Kuaishou scientific management and business growth.

At the scene, leaders and enterprise guests of Quanzhou Commercial Bureau, Quanzhou Electronic Commerce Association, Quanzhou Road remote Technology Co., Ltd., as well as nearly 100 representatives of clothing and footwear industry belt and Kuaishou magnetic engine official team gathered together to explore how the industrial belt can better and more efficiently embrace the short video live broadcast platform, open up Kuaishou business links, and tap new channels and increments for the development of the industry.

Trust the ecommerce of e-commerce, and the brand breaks the game "quickly".

When talking about the opportunity for Quanzhou clothing shoes and boots industry belt to operate Kuaishou, Yang Xin, head of comprehensive clothing sales of Kuaishou Magnetic engine, said that it is a good opportunity for Kuaishou to enter the bureau at the right time. Whether it is operating short video e-commerce or live e-commerce, Kuaishou's unique trust ecological characteristics and high sticky user value will inject strong impetus into Quanzhou clothing and footwear industry and open up the business situation. Kuaishou marketing platform magnetic engine will be through "business flow efficiency, official team service, policy dividend blessing" three major weapons, for the industrial belt merchants in Kuaishou growth escort.

In order to better use data to empower business growth, seize the autumn and winter new product marketing "golden point", Kuaishou magnetic engine data strategy expert Yang Ping shared "Kuaishou clothing industry autumn and winter trend insight", pointed out that Kuaishou platform clothing field content supply is sufficient, search continues to grow, and the number of creators in this field is increasing rapidly. Yang Ping suggested that clothing brands and merchants seize the new nodes in clothing such as spring, summer, autumn and winter, take the platform activities such as node promotion or super-product days as the tipping point, form the periodic distribution and supply of content, goods, and flow, and seize business opportunities to achieve growth transformation.

Pass through the marketing strategy to help clothing and footwear merchants win in the fast hand.

The blue sea of industry is in front, how to seize the tuyere to achieve rapid entry? In view of this problem, Cen Yuexin, an expert in the operation of Kuaishou e-commerce clothing industry, shared the "growth methodology of Kuaishou clothing merchants" on the spot. He mentioned that September and October are the flashpoints of autumn and winter categories in the clothing industry, and many brands in the clothing industry are stationed on Kuaishou platform and look forward to seizing the opportunity to achieve sales transformation. Live e-commerce 2.0 is an upgrade from the traditional thinking of "commodity + public domain" to "content + private domain". Kuaishou e-commerce logic is user-centered and content-driven. Kuaishou's private domain traffic precipitation ability brings long-term value and compound interest effect to brand merchants. In addition, Kuaishou also provides new businesses with flow support, advertising incentives, marketing activities, exclusive escorts and other support policies, through scientific marketing capabilities, so that new businesses can better embrace Kuaishou ecology.

In addition, business operation is also an important part of the increment of brand merchants. Huang Xiaofen, an expert in the operation of Kuaishou magnetic engine clothing industry, shared the topic of "business operation methods of Kuaishou clothing industry". Data show that Kuaishou platform wears shoes and clothing to watch live broadcasts for more than 6 billion hours every day, short videos are played more than 1.3 billion times, and GMV of Kuaishou shoes and clothing increases by 87% compared with the same period last year. At the same time, Kuaishou's huge content ecology and flow also provide a broad space for clothing brands, merchants' business operations and marketing breakdowns. Huang Xiaofen mentioned that clothing brands and businesses should make full use of the three axes of "goods, content, and magnetic Taurus", around the growth path of entering, growing, and breaking circles, and capture growth opportunities with the help of dividends supported by fast-hand platform policies. to achieve scientific and steady business growth.

At the end of the event, the organizers also presented awards to Quanzhou local benchmarking merchants / talent with excellent operation. "Sister Wei" and "Black Old Man" won Quanzhou "Industrial Belt Vanguard Award" for their excellent comprehensive strength. Subsequently, Quanzhou Luyao Technology Co., Ltd., the operator of the "Wei Jie" account, shared the case as an excellent partner. Chen Jieyang, the head of its operation, brought inspiration and inspiration to the on-site merchants and talents from the aspects of operation strategy, growth empowerment and so on.

As a platform for in-depth co-construction and exchange between Quanzhou clothing and footwear industry belt and Kuaishou, this event has enabled more industry brands, merchants and talented people to find new paths and opportunities for their business growth. According to its official disclosure, next, Kuaishou will continue to join hands with more clothing and footwear industry cities and partners to explore new increments in the clothing and footwear industry by establishing a long-term win-win relationship. Help more partners to achieve deterministic business growth in Kuaishou ecology.

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