Shulou(Shulou.com)11/24 Report--

On September 27,2022, PICO officially launched PICO 4 series products, which won the unanimous favor of consumers at home and abroad and set a new benchmark for VR all-in-one machines. Since then, PICO has continued to deepen its efforts in software and hardware technology and content ecology, and its user scale has also achieved rapid growth.

On the occasion of the first anniversary of its listing, PICO officials also shared data such as the cumulative exercise duration of PICO 4 users, favorite apps and orders from PICO stores, and shared memories of each other with the majority of users.

Figure 1: The first anniversary of the PICO 4 VR

Domestic market accounts for more than 58.7%

According to IDC data, in the first half of 2023, PICO's share of China's VR market reached 58.7%. And from the market performance of 2022, PICO is also significantly ahead of other VR / AR brands, PICO Neo3 and PICO 4 won the top two shipments in the industry.

As the most popular VR product in China, PICO 4 is not only an exclusive gym that can be packed into a backpack, but also a private giant screen cinema, which can break the reality and bring a completely different entertainment experience. According to the official data shared by PICO, more and more users can burn fat anytime and anywhere through PICO. Their favorite sweat-burning apps are VR, Super-burning Moment and Orchestra of Light respectively, and the total calorie burning volume counted by PICO Sports Center exceeds 900 million throughout the year.

Figure 2:PICO officially shared PICO 4 users 'favorite sweaty apps

Not only that, after the release of PICO 4, the PICO community activity has also increased significantly, adding more than 450,000 posts. The PICO community has also become a spiritual home for many users, where everyone shares their stories with PICO, expresses their emotions and feelings, and opens their hearts and exchanges skills with like-minded players.

Continuous iteration of software and hardware technology

After the launch of PICO 4, PICO did not stop exploring, and launched PICO 4 Pro all-in-one and PICO somatosensory tracker (developer version) in 2023, opening up a new world of eye movement, face tracking and full-body motion capture for users. Among them, PICO 4 Pro is also the first VR all-in-one machine in China that supports both eye movement and face tracking technology. Users can also dance in the VR world through PICO, a self-developed rhythm music game adapted to the somatosensory tracker.

At the software level, PICO OS has also been upgraded to version 5.7.0, which can provide users with richer features and a better experience. Among them, the introduction of functions such as system senseless upgrade, mobile phone remote screen projection guidance, mobile phone message access head display, system interception screen support for cross-end sharing, etc., makes users 'operation more intelligent and convenient; the addition of full-body dynamic capture capability and streaming assistant tools further improves the functionality and interactivity of PICO VR all-in-one machine.

Figure 3: PICO 4 Pro officially launched in April 2023

More than 530 platform applications

While continuously polishing products and developing new technologies, PICO also actively expands VR content ecology through two-wheel drive of "self-research + introduction." In the past year, PICO has successively launched the "PICO Developer Program" and "PICO Creator Incentive Program" to help developers grow from hardware, technology, distribution and other dimensions. On September 25, PICO launched the "First XR Developer Challenge" to connect more developers and explore new scenarios and possibilities in the XR industry. So far, the PICO app store has launched more than 530 VR content to meet the preferences of different types of users, and over the past year, the cumulative number of orders placed in China stores has exceeded 3.5 million.

Under the guidance of "fine route," PICO deeply participates in the creation of high-quality content, and relevant works have also won wide praise from users. For example, the first VR adventure survival interactive documentary jointly created with the head documentary brand Discovery allows users to travel through time and space and get the immersive experience of "visiting East Africa." In addition, in 2022, the "Creator Incentive Program" initiated by PICO Video has also achieved phased results. More than 10 high-quality projects at home and abroad are under development and creation, and the incentive content "Camping VR" was shortlisted in the final competition of "VR Awards Best VR Experience of the Year," while Emperor stood out at the 80th Venice International Film Festival and won the Best Achievement Award of Venice Immersion Content Unit.

Figure 4:PICO video "Creator Incentive Program" works, won the Venice Film Festival Award

At the same time, the ongoing 19th Hangzhou Asian Games, PICO will also be broadcast live. This is also the third time PICO has held an international sports event after the Qatar World Cup and Chengdu Universiade. In addition, during the Asian Games, PICO also launched the "All-in-One Sports Asian Challenge," which brought the audience to deeply experience the Asian Games through the interactive experience of immersive sports games and started the trend of VR sports for all.

Figure 5:PICO will broadcast the Hangzhou Asian Games live

The VR industry is entering a new stage of development, and the trend of "VR+MR" also opens up more imagination for VR devices. In the future, PICO will continue to upgrade its software and hardware capabilities and create a content ecosystem to create more fun and surprises for consumers who love cutting-edge technology products.

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