Shulou(Shulou.com)11/24 Report--

The first Beijing online Audiovisual Art Conference with the theme of "creating the Future with good content of New Literature and Art in New Fields" was held from September 25 to 26. As a support unit, Kuaishou deeply participated in this conference. Yang Yuanxi, co-founder of Kuaishou Technology, was invited to attend the opening ceremony and summit discussion of the conference, and delivered a keynote speech entitled "Network Audio-Visual Art contributes to the Development and inheritance of traditional Culture: Kuaishou Live provides a New stage". Share Kuaishou's ideas and practices in promoting the development and inheritance of traditional culture. Kuaishou also participated in the conference network audio-visual art series of activities to create an online and offline non-heritage cultural feast.

Yang Yuanxi said that for a long time, with the wholehearted attention and strong support of the State Administration of Radio and Television and the Beijing Municipal Bureau of Radio and Television, Kuaishou, relying on the strong bearing capacity of the "live broadcast +" model, has deeply integrated with various industries of the real economy, constantly creating new scenes, new opportunities, new models, and promoting economic development, digital-real integration and digital China construction. In this process, Kuaishou pays special attention to making efforts in the field of traditional culture, discovering and carrying forward the new horizon of traditional cultural inheritance, making traditional culture "alive", "setting up" the live broadcast stage, and "brightening" cultural self-confidence.

Help the development and inheritance of traditional culture, provide a new stage for Kuaishou live broadcast

With the deep integration of short videos and live broadcasts into the daily life of the public, Kuaishou, which adheres to the principle of inclusive treatment, large scale of users and ecological prosperity of content, has become a natural soil for the spread of traditional culture such as non-heritage. By January 2023, the content on Kuaishou applications had covered 98.6% of the intangible cultural heritage projects in China, with 206 million non-heritage interested users, more than 5847 non-heritage creators producing content, and 468.8 billion non-heritage videos and 10.95 billion likes.

Yang Yuanxi said that in recent years, Kuaishou has made great efforts to create the content ecology of non-legacy traditional culture, taking advantage of short videos and live broadcasts to attract non-legacy creators to participate in the co-creation and promote the stories of non-survivors to be seen by more people. let the fresh vitality of the profound traditional culture continue to grow, prosper and prosper.

Under this background, through the "new" stage of Kuaishou live broadcast, many anchors of traditional culture with years of professional accumulation can be seen by more people, and then pass on the details of traditional culture to more users. tell the story of Chinese traditional culture in a more popular form.

Statistics show that in 2022, Kuaishou has had more than 2000 live broadcasts of traditional culture, including 2.48 million live broadcasts of traditional operas in the whole year, with an average of more than 40,000 traditional culture anchors broadcasting in Kuaishou every day. As of May 2023, the number of traditional culture anchors on Kuaishou has exceeded 155000.

In order to help the anchors of traditional culture to achieve better development, Quick hand continues to empower the anchors from the platform construction, support policies and other aspects. Yang Yuanxi pointed out that Kuaishou has always attached great importance to the creation of a healthy and sustainable live broadcast ecosystem, committed to investing in high-quality vertical content and anchor training, and successively launched various support programs to make efforts in terms of resources, traffic, services, and so on. promote traditional cultural practitioners to further leap up in the value of cultural transmission, providing them with a broader stage and upward space for development.

With the strong support of Kuaishou, more and more creators on the platform shoulder the mission of spreading excellent traditional culture, and more and more users continue to inherit the genes of excellent Chinese traditional culture. Kuaishou continues to join hands with the government, anchors and other parties to create a series of fine traditional cultural content, inherit Chinese culture, stimulate cultural pride and enhance cultural confidence. Recently, "2023 Kuaishou Live Chinese Art New Mountain and Sea Night" presented an audio-visual feast with unique beauty of traditional culture; Kuaishou live broadcast activity "wonderful Journey on the Axis" was also selected into the 2023 "Beijing Audio-Visual Youth Chinese Dream" online literature and art list.

The integration of online market shopping and offline exhibition and purchase, quickly creating a feast of non-heritage culture.

During this conference, in addition to attending the summit and theme discussions, sharing the practical achievements of cultural heritage, and interpreting the current situation and trend of the industry, Kuaishou also deeply participated in a series of activities such as the IP bazaar of online audio-visual art, the cross-border art exhibition of online audio-visual, the signing-in activities of online audio-visual art conference, and the performance of online audio-visual works, by creating a diversified form of "online bazaar + offline exhibition and purchase integration". All-round display of the vitality of the traditional non-heritage culture of the short video live broadcast platform, bringing a fresh sense of experience and interaction to the vast number of netizens and audience.

During the event, Kuaishou brought "New Market craftsmen" IP, combined with Beijing Tongzhou Grand Canal and non-heritage cultural characteristics, held "New Market craftsmen Fair", and launched online "New Market craftsmen Riverside looking for ingenuity" theme activity. Through online and offline multi-dimensional linkage, Kuaishou leads users to experience different new market culture, unlocking the diversity of the spread of non-heritage culture in the new era.

Offline, Kuaishou specially creates a "non-heritage small black box" performance space, invites people with non-heritage culture on the platform to perform live, and sets up an interactive device for "one minute to experience the quintessence of national culture" magic expression, so that the audience can shoot, play and experience at the scene; through "integration of exhibition and purchase", non-heritage cultural creation can come into life and show the unique charm of traditional culture.

At the same time, online, Kuaishou relies on the advantages of the platform to launch "Cloud clocking in Art Tourism Route", centering on "Canal Culture", creating sub-topics such as "Canal fireworks", "Canal New Land", "Canal visit Ancient", "Art collision", "Performing Arts Pearl", etc., launch a series of short videos, talent live shows, art live shows and other PGC content, and launch a series of topics to stimulate users' UGC content creativity. A feast of non-heritage cultural gatherings to create online scenes.

In the future, Kuaishou will also continue to make positive contributions to promoting Beijing's audio-visual development and serving the construction of a cultural power. Yang Yuanxi said that Kuaishou insists on never forgetting the original, absorbing foreign countries, facing the future, and constantly innovating the expression of Chinese culture, so that more people can appreciate cultural ingenuity and literary and artistic ideas in online audio-visual communication, and enhance the spiritual power of realizing Chinese-style modernization in the course of continuous inheritance.

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