Shulou(Shulou.com)11/24 Report--

China-September 28, 2023-Innovation Technology is excited to announce a strategic partnership with Skyworth to integrate Innovation Tech's award-winning Super X-Fi holographic space audio technology into Skyworth's new TV lineup, including advanced miniLED 4K models. Since CES won 23 major awards in 2019, Super X-Fi is enabling us to experience sound effects on Skyworth's top TV, bringing unprecedented excellence to home entertainment.

Super X-Fi technology revolutionizes the audio experience for users by cleverly recreating the immersive auditory experience of a high-end multi-speaker system in headphones or earplugs. Completely different from traditional audio processing methods, this innovative spatial audio technology breaks through the limitations of insipid and monotonous sound quality, putting every note, every beat rhythm, and even every whisper into extraordinary depth, realism and immersion.

At the core of Super X-Fi lies advanced artificial intelligence technology, which skillfully examines the contours of each individual's head and ears, and carefully tailors the audio output to match each user's unique auditory characteristics with great precision. This carefully crafted personalization method ensures that users get the supreme audio quality, which is exactly in line with personal preferences and auditory nuances.

Through this excellent cooperation, customers will enter the new audio field and experience the shocking effect of Super X-Fi with the help of SXFI READY headphones such as innovative Zen Hybrid, innovative Outlier Pro and innovative Zen Air, as well as SXFI READY headphones launched by other manufacturers. Simply connect your SXFI READY headset to SXFI READY Skyworth TV, such as current and future models such as A5D, A5D Pro, A7D and A7D Pro. Look for the SXFI READY logo on compatible SXFI READY headphones, in-ear monitor headphones (IEMs), and true wireless products to embark on an unimaginable audio journey.

This breakthrough integration of audio technology echoes the development of Skyworth's next generation video technology. Customers will be able to enjoy the visual quality leap that complements each other on popular video platforms, such as Tencent Video, iqiyi and other media resources, while immersing in personalized and immersive audio experiences. This is a fascinating audio and video journey, with innovation and shock intertwined, bringing users more immersive feelings than they can imagine.

"We are very excited to work with innovative technology to bring Super X-Fi holographic spatial audio technology to our latest TV model in 2023!" said Jiang run, deputy general manager of Skyworth's domestic business department. "through the integration of innovative technology's expertise in headset audio and our cutting-edge video technology, we can provide our customers with an unimaginable audio-visual experience. "

Li Dichi, Vice President of Innovation Technology, also said: "Innovation and Technology is very pleased to work with Skyworth to introduce Super X-Fi holographic space audio technology to the Chinese and global markets through their latest TV products. With the innovation and improvement of Super X-Fi audio, customers can easily enjoy the charm of Super X-Fi on all content. "

The close cooperation between Innovation Technology and Skyworth not only breaks through the integration of audio and visual technology, but also demonstrates the firm commitment of the two companies to provide consumers with innovative solutions and enhance the entertainment experience.

This partnership not only opens up a broader path for future cooperation between Innovation and Technology and other industry partners, but also integrates Super X-Fi holographic spatial audio technology into a wider range of consumer electronics and PC platforms. This cooperation further expands the coverage and influence of the transformative technology of holographic space audio, and brings a more far-reaching innovative experience for users.

About Creative

Creative is a global leader in digital entertainment products. Creative is known for its Sound Blaster ®sound card and driving the multimedia revolution-it has built a 400 million user base-Creative drives digital entertainment with cutting-edge audio solutions, including premium wireless speakers, wireless headphones, powerful fever-friendly digital amplifiers and next-generation home theater systems. In response to the new mobile web era, Creative continues to reshape Sound Blaster with its groundbreaking Sound Blaster Roar series and USB audio products, such as the Sound Blaster X7, by connecting computers, smartphones, and tablets.

In 2016, Creative introduced X-Fi Sonic Carrier: a new concept of high-definition audio and video transmission for home entertainment. The technology giant, known as the Voice of the Gods, represents the audio world of the future.

In 2018, Creative launched a new game-changing headphone technology called Sound Shifei headphone holographic sound technology. This technology uses computational audio to recreate the auditory experience of high-end multi-speaker systems in professional studios and provides the same scalable experience in headphones-with the same original depth, detail, realism and space. Sound Shifei further uses artificial intelligence to calculate a customized audio profile based on the individual's unique anthropometry. Sheng Shifei has won a number of honors around the world, including an unprecedented 23 awards at CES in 2019-2020.

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This announcement relates to products launched in China. The supply situation may change without notice, and the rest of the world may vary according to local factors and requirements. Creative, Creative trademarks, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in Singapore and or other countries. The word Bluetooth and trademark are Bluetooth SIG, Inc. The registered trademark of. Creative Technology Ltd's use of these trademarks is licensed. All rights reserved.

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