Shulou(Shulou.com)11/24 Report--

More than half of 2023 has passed, and the smartphone industry is still "half iceberg, half flame". According to public data released by Canalys, DSCC and others, global smartphone shipments fell 10 per cent year-on-year in the second quarter of 2023, while the folding screen market was the opposite, with global shipments rising 42 per cent year-on-year. Ushered in the continuous outbreak of the folding screen market, not only presents a hundred flowers blossom high-quality development trend, but also gave birth to the next step of the folding screen how to evolve the new topic. As the leader in the folding screen race, Samsung took the lead in giving the answer model, and the all-powerful Galaxy Z Fold5 led the folding screen mobile phone to enter a new stage of development.

Back in 2019, Samsung opened a new chapter in the development of smartphones with the Galaxy Fold, the world's first commercial folding screen phone. In fact, the early folding screen mobile phone is like a very difficult game masterpiece, few people believe that players will be able to pass the customs, but also was once jokingly called the manufacturer's "show muscle" concept product. However, the folding screen has not gradually disappeared, but has made great progress driven by Samsung's continuous innovation, and finally realized the transformation from "tasting fresh" to "commonly used".

Turning over the iterative process of the Galaxy Z Fold series, subversive changes abound: relying on hinges that can be rotated at multiple angles, the folding screen is pushed into a "three-body" era of folding, expanding and stopping; with IPX8 waterproofing, it expands the boundary of the application of folding screen scenes; the introduction of cameras under the UDC screen opens a new field of vision for users with a complete large screen; exclusive S Pen and iconic experience allow efficiency to "soar" …... These can be called the landmark footprints of the industry, condensed into the classic genes of the Galaxy Z Fold series, and have been inherited and surpassed by Samsung Galaxy Z Fold5.

Samsung's innovative super-closed Seiko hinge reduces the weight of Galaxy Z Fold5 by 10g compared with the previous generation, and achieves a fully fitted folding design. The lightweight and compact fuselage not only takes into account both texture and portability, but also further improves the durability of the product through leading processes such as double-rail integrated hinge structure, armored aluminum, Corning ®Gorilla ®Glass Victus ®2 glass and IPX8 grade waterproofing, completely removing the "fragile" label of the folding screen.

Last year, Canalys data showed that global shipments of folding screens exceeded 10 million for the first time, reaching 14.2 million units, of which Samsung ranked first with 1150 units shipped, accounting for more than 80% of the global market share. Samsung has been firmly at the top of the global sales list since market research firms released folding screen data in 2020. Behind the bright-eyed report card, Samsung firmly grasps the core competitiveness of the big screen. Based on the insight into the needs of users, Samsung Galaxy Z Fold5 meets people's pursuit of quality life, reshaping the large screen experience through software and hardware upgrades with the same frequency as diversified scenarios, allowing users to switch freely and express freely between life, entertainment and work.

Samsung Galaxy Z Fold5 is equipped with an upgraded second-generation dynamic AMOLED screen with a peak brightness of up to 1750 nits, so that users can no longer be bothered by strong light, and can have a clear, bright immersion large screen experience anytime, anywhere. In addition, thanks to the second-generation Snapdragon 8 mobile platform (for Galaxy) and the 38% increased area of VC homogenizing board, whether it is high-intensity multitasking or long-running games, it can always maintain a smooth experience, making it easy for people to cope with fast-paced work and life.

Samsung Galaxy Z Fold5 also has a range of innovative features, including the bottom taskbar, hands drag and drop, and pop-up view. These innovative experiences break the limitations of the traditional office environment, while bringing PC-level productivity into mobile phones, significantly improving people's productivity. In addition, users can have a continuous video playback experience with the upgraded trackpad; in vertical interactive mode, multi-angle hands-free creative shooting can capture more wonderful moments of life; and at work, the phone is more like a PDA, allowing you to easily record meeting minutes during a video conference.

From the leading global market share to the superior product power that has always been ahead of time, Samsung has undoubtedly played a vital leading role in promoting the innovation of folding screens. At present, TrendForce, Omdia and other research institutions are optimistic about the folding screen market, and give the forecast that the global sales volume will break through the 2000 million mark in 2025. With the further development and application expansion of folding screen technology, it is believed that Samsung will continue to lead the development trend of the industry and bring more innovative products to consumers.

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