Shulou(Shulou.com)11/24 Report--

On September 28, Hot Blood Legend, a classic online game under Shengqu Games, officially launched the annual New District "Glory" on the occasion of its 23rd anniversary celebration. and simultaneously opened the "player Plan", points Paradise, the fourth "Legend of the first World", "Glory Plan" and many other celebration activities. Among them, the "Zhuan player Plan", which is officially launched to "identify accounts" for players, has suddenly become a hot topic among many "hot-blooded legends" players.

Figure 1

Identification activities of "players" on the 23rd Anniversary of "Hot Blood Legend"

The Zhen player Program is an anniversary celebration that officially thanks all legendary players and pays tribute to all legendary players. When the player logs in to the H5 activity page to select the role identification, the system will use the historical behavior data of the player's account to identify the player's honorable title and gift. And compared with the existing veteran players, returning veteran players will get more benefits. Since the title of "Zhen player" has a total of four levels, many players will share their account levels to other players in their moments after the identification is completed. Unexpectedly, this behavior not only stimulated the players'"desire to share", but also unexpectedly ignited the "desire to win or lose" among players of different ages. Many players will be surprised to find that their uncle and even their father is also a legendary player, their "Zhen player" title is even higher than their own level.

Figure 2

The 23rd Anniversary of "Hot Blood Legend"player improvement Program" H5

For "Blood Legend", a classic online game that has been in operation for 23 years, the number of player accounts has already exceeded hundreds of millions, and the number of players has straddled different age groups, such as post-70s, post-80s, post-90s and post-00s. It is precisely because of its strong fan base and multi-age game community that the emergence of the "Zhen player Program" has instantly broken the "cyber generation gap" among players of different ages. it has become a link connecting hundreds of millions of "hot-blooded legends" players.

Why can "Blood Legend" have such a player community and vitality? In fact, from the "Blood Legend" has been adhering to the concept of sustainable development and fun games and the mutual achievements of this product, we can find the answer. As the first game operated after the establishment of Shengqu Game (formerly Shanda Game), the great commercial success of "Blood Legend" has not only laid the foundation for the development of the whole online game industry, but also accumulated rich R & D experience and operation strategy of Shengqu game itself. Through the innovation of marketing mode, the ground push mode established by Shengqu Game and the online point card sales system of "e-sales" have opened the door for China's online game market. Through the innovation of the service system, the service concept of rainbow customer service in Shengqu game has established a widely used service standard for the industry. Through product development and innovation created by IP, Blood Legend can continue to bring new fun and experiences to players without fear of the changes of the times, and always maintain its competitiveness in the game market.

Keep pace with the development of the times while inheriting the classics and making good innovations at the same time.

In the ever-changing game market, "continuous innovation" has always been easier known than done, especially for games like "Legend of Blood", which was born in the early stage of the development of online games, it is an arduous and important task. In order to actively respond to the changes in the market and continue to meet the needs of different users, "Blood Legend" has launched a lot of new games and new content in the past 23 years. From the original "Legend of three Heroes" to "legendary self-moving Chess" to today's "Xuanwu Island Secret", this game keeps the core game heritage such as classic red name competition, monster explosive outfit, and Shabak city battles. it is also constantly bringing new surprises and fun for players.

For example, Legend of Blood, which keeps pace with the times on its 19th anniversary, is an interesting attempt, while the five-element position in this year's new version of Xuanwu Island Secrets further expands the possibilities of the game. This game fully integrates the elements of PVE and PVP, and applies the strategic elements of the five elements to the battle, which not only brings freshness to the players, but also further creates a more in-depth and challenging way of fighting.

Figure 3

The game of "five elements position" launched by the Legend of warm Blood this year.

The "Road of Glory", one of the seven secrets of the Glory Project, which will be launched after National Day, is designed creatively while inheriting the classics. In this game, players will challenge several well-received classic copies of "Blood Legend" since its launch 23 years ago, and players will get a permanent extra attribute gain for each BOSS defeat. The emergence of this method of play also allows players to revisit the classics while having a completely different game experience.

Figure 4

The 23rd Anniversary of the Legend of warm Blood excavates a new way of playing "the road of glory" in the classics

Through the evolution of "Blood Legend" in recent years, it is not difficult to find that even such a game born in the millennium can continue to provide players with a diverse game experience through flexible innovation. Always ensuring the playability of the game is one of the reasons why it can maintain its vitality for 23 years.

The next step after the "Legend" series IP finally achieved "unification"?

In the past 23 years, "Hot Blood Legend" has grown from an ordinary online game to one of the brightest cultural symbols in Chinese online game history, which lies in the continuous intensive cultivation of "Hot Blood Legend" products, the meticulous creation of IP, and the continuous crackdown on piracy.

Now, on the occasion of the 23rd anniversary of "Blood Legend", Lansha Information, owned by Sheng fun Game, has successfully signed a contract with Atuos and Youmei Germany, fully enjoying the complete exclusive rights of the "Legend" series IP in Chinese mainland, and the "Legend" series IP has finally achieved "unification" in Chinese mainland. At this point, the next step of the "Legend" series IP not only affects the hearts of players, but also attracts attention from the industry.

As we all know, "Legend" series of games are the most serious products that suffer from illegal infringement such as private service and piracy in China. In terms of IP protection, with the smooth signing of the agreement, the Legend series IP will have more solid intellectual property protection. In order to better protect the healthy development of the "Legend" series IP, Shengqu Game and its partners have relied on big data, artificial intelligence and other advanced technologies to monitor and collect evidence and safeguard their rights in the relevant markets of "Legend". It has continuously stepped up efforts to crack down on infringement through civil, administrative, criminal and other means.

In terms of IP ecological expansion, Shengqu Game said that it will work with partners to continuously improve the IP authorization and rights protection mechanism, and jointly enrich and prosper the ecology of the whole industry chain. At present, a number of domestic game manufacturers have expressed their intention to cooperate and are discussing with Shengqu Games to carry out further innovation of IP products. In the future, I believe that with the joint efforts of many partners, "Legend" series IP will also usher in a greater space for development.

Finally, for the classic product "Legend of Blood" itself, with the unification of the "Legend" series IP, there will be greater opportunities for the expansion of game content in the future. On the one hand, the development team can make more flexible use of rich IP resources to provide players with more amazing ways to play and content. On the other hand, based on the numerous IP games operated by Sheng fun Games, "Blood Legend" may have the opportunity to interact with other games IP in the future to attract more new players, add new vitality to the game, promote the continuous upgrading and evolution of the product form of "Blood Legend", and continue to challenge the limits of players' imagination.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.