Shulou(Shulou.com)11/24 Report--

Smart door locks have been very hot in recent years. More and more people are beginning to experience the convenience brought by smart door locks, whether they are new clothes or old homes. According to AVC data, from January to July 2022, the allocation rate of intelligent door lock market in the first-tier and new first-tier cities exceeded 85%, and the allocation rates in third-tier and fourth-tier cities and other cities were 69.4%, 55.1% and 58% respectively.

But when people generally start using smart door locks, the pain points it brings gradually become prominent. The price gap of intelligent door locks is large, ranging from several hundred yuan to four or five thousand yuan, which also brings mixed quality of door locks. On mainstream shopping and social platforms, users focused on negative comments such as "slow fingerprint response, poor material, short battery life, too noisy sound, locked in the house." On the other hand, the multiple optional installation of buying doors + locks, as well as the non-interoperability of intelligent ecosystems, require downloading multiple apps for separate control, which also causes a burden for subsequent use.

In this context, smart doors have become a new product that has gradually received attention in smart home scenarios. Smart door has entered the public view since 2020. Chuangmi took the lead in launching the industry's first integrated uninterruptible smart door, which integrates intelligent door lock, intelligent cat eye and intelligent central control, so that multiple purchase and installation can be carried out in one step; Intelligent function is not only limited to the door lock part, but the whole door system can be opened, and only one Mijia App can connect the smart door to the intelligent system of the whole house; In addition, 24-hour constant power supply is realized to completely solve the power anxiety. This intelligent integrated product form provides a complete set of intelligent household solutions, achieving outstanding results of 20,000 shipments and sales exceeding 100 million yuan in only one year after launch.

Since then, Haier, Midea Real Estate and other brands have also begun to cross-border research and development of smart doors, traditional anti-theft door enterprises such as Fimas, Wang Li, Yunlu and so on have also launched their own smart door products, more and more early adopters on social platforms began to share their own experience, and the keywords of smart doors on Little Red Book have been browsed 1.514 million times. According to Jingdong big data, in the past year, the turnover of 3D face and large-screen intelligent lock has increased by more than 100% year-on-year, among which, the turnover of intelligent door has increased by more than 10 times year-on-year, becoming a black horse in intelligent household scene.

The emergence of this new form of intelligent door provides users with more intelligent upgrade solutions. Although it still takes time for the popularization of products, it has shown great potential. In the future, with the iterative upgrading of product function experience, we believe that there will be more brilliant data feedback. We will wait and see.

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