Shulou(Shulou.com)11/24 Report--

With the increasing competition in the consumer electronics industry, Baseus Beth is also looking for a new growth engine on this Red Sea digital track. In the past two years, we have focused on the brand building of Baseus in the digital industry, established the positioning of "New Life Digital Brand", and released the brand-new concept "Digital, Young is practical and beautiful". In the course of 12 years of development, from products to brands, Baseus Beishi is opening new markets and breaking the circle of new users.

However, in the face of consumers with more and more diverse choices, iterative products have become the basis for locking customers. While relying on patented technology to build a solid moat of the brand, Baseus Beisi chose to dig deep into the endogenous strength of the brand, take the brand values of "practical and beautiful" as a breakthrough, establish a strong link of "creating a new digital life with users", and cooperate with star spokesmen for the first time to seize the mainstream vision of the public's digital choice. As a whole, with the help of the two-wheel drive of "brand content + star flow", it permeates the brand mind from many dimensions of concept, product and scene, and starts a value flow war of brand breakthrough.

As a major action in this brand campaign, on August 28, the announcement of Wang Yibo as the global spokesman of the brand by Baseus Besi Officer attracted wide attention. So far, Baseus Beisi, together with global brand spokesman Wang Yibo, has swept the network, continuously garnered 2 billion exposure on the whole platform, and set off more than 30 million interactive discussions on social media platforms where young people such as Weibo and Xiao Hongshu gathered. In conjunction with the spokesman Wang Yibo, there are nearly 100 screens in 50 + cities across the country, creating more than 15 cross-city flash strobes throughout September. This hand in hand, successfully led the public step by step into the "practical and beautiful" new digital life, to achieve 100 million exposure of super results, what kind of marketing password Baseus Beisi has mastered?

Marketing password 01 permeates the concept and value, refreshing the concept of digital life

The spirit coincides with the two-way rush, detonating the brand attention of the whole network.

Baseus Beisi's minimalist fashion design and ultimate innovation are inseparable from the concept of "practical and beautiful", which requires strong brand awareness in the hearts of users. It is not easy to pass on the hard work of the brand to the public behind closed doors, and it is very important to choose a spokesman with its own influence and interpretation.

Wang Yibo and Baseus Beisi, one in the performing arts road to focus on themselves, explore love, with strength to speak; an in the digital field to meet the trend, break through innovation, adhere to practical and beautiful, happen to coincide with the "practical and beautiful" spiritual core, coupled with Wang Yibo's strong influence in young people, let # Wang Yibo global spokesman # official Xuan set off discussion as soon as it was launched.

On the day of the official announcement, Baseus Beisi joined hands with Wang Yibo, the global brand spokesman, to interpret the concept of "realism" and posters one after another, and appeared at the 2023 Baseus Beisi full scene digital life autumn conference, successfully resonating and interpreting Baseus Beisi's brand proposition that "youth is practical and beautiful", conveying the original intention of the brand to young users.

The first official Xuan blockbuster, as the fulcrum of communication, not only made hot discussions on KOL in many fields such as science and technology, digital and entertainment, but also strongly grabbed gold exposure resources in terms of traffic, realizing high-traffic exposure such as the opening of Weibo, the national hot list and Wang Yibo star super words, harvesting 41.24 million views for the brand and rushing the official Xuan hot search. Affect # Wang Yibo Beisi Global spokesperson #, # Young to be practical and Beautiful # and other brand-related topics to achieve 3045.7 million, helping Baseus Beisi to stand at the forefront of the industry with a more mature and trendy brand posture.

With the official announcement of the spokesman, from August 29, Baseus Beisi also used the power of online and offline to create a three-dimensional communication offensive of "sea, land and air", dominating the national "real beauty" landing, nearly 100 outdoor large screens, 3D naked-eye large screens and echelon advertisements swept 50 + cities across the country, covering airports, subway stations, business circles and other places, deeply reaching users' high-frequency scenes and continuously accumulating brand potential energy.

Marketing password 02 product value penetration, practical and beautiful experience

The circle layer is recommended to take advantage of the potential in parallel, and the products with integrated quality and effect are very popular.

Use the resonance of brand concept to open the first door that users pay attention to, and then show hard power in order to retain picky users. Take advantage of the opportunity to pay attention to the heat, through the talent matrix layout recommendation content, trigger user demand, to attract users to further understand and stimulate purchase, help heat into orders, traffic and sales fly together.

On August 28, Suguanxuan Baseus Beisi limited model practical and beautiful gift box went on sale simultaneously across the network, prompting fans and users to spontaneously post their orders on social media, connect Beisi's carefully planned products with more young people, and build a new digital lifestyle to win a large number of fans, so that the full range of "practical and beautiful" products really add new experience and sense of achievement for users.

Marketing password 03 scene value infiltration to cultivate the habit of thinking.

The spokesperson is active in many cities, practical and beautiful into the user's life.

To develop new brand fans into loyal fans, Baseus Beth also needs to create as many opportunities as possible to reach users. By selecting appropriate user emotional contacts and using scene contacts, we can help increase the chances of exposure to Baseus Beth products, leave a brand impression, cultivate user habits, and gradually generate dependence from an attempt. As a firm practitioner of the concept of "practical and beautiful", the cooperation between Baseus Beisi and Wang Yibo not only resonates in ideas and products, but also creates real actions in many scenes.

From September 8 to 10, a "practical and beautiful"-themed digital flash store with the theme of "practical and beautiful", which combines the spokesman's color aid parsley green with the brand super symbol, opened in Wuhan Jianghan Road business district. The topic of # Wang Yibo coriander green swept Wuhan # went viral. Brand, audio, office and other interactive zones have been set up in the flash store, inviting all young people who pursue more beautiful and more practical to explore a new digital life with Baseus Beth products, so as to capture users to join the Beth camp.

In addition, at the end of the official announcement, it coincides with the ninth anniversary of the debut of the spokesman Wang Yibo. As a two-way "practical and beautiful" spiritual partner, on September 15, Baseus Beisi, as a loyal fan partner, cheered Wang Yibo on Shimei, creating exclusive sign-in points for the brand in 9 cities and 15 places, including Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and celebrating their debut with fans all over the world, so that a variety of practical and beautiful products covering the whole scene of life, met with fans through on-site creative display. Invite fans and spokesperson Wang Yibo to recharge their love and enhance the sense of product use and brand affection.

Adhering to the original intention of "BASE ON USER", Baseus Beisi always practices the brand values of "practical and beautiful" in technological innovation, spokesman selection and user communication, integrates content and traffic, permeates users' minds step by step, and strengthens the brand. In the future, looking forward to the vision of "continuing to be the preferred brand for people's new way of life", Baseus will join hands with Wang Yibo, the spokesman, to create a more ideal digital new life for more consumers at home and abroad.

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