Shulou(Shulou.com)11/24 Report--

Stepping into September, the autumn drama of the fashion circle officially kicked off. Paris, New York, London, Milan four major international fashion week gathered.

This year, Tmall luxury goods can also watch the fashion week show at the same time. From September 19 to October 2, Burberry,Prada,Max Mara,Tod's, Marni,Ferrari,Stella McCartney,Ralph Lauren,Boss... Seventeen front-line brands synchronized the shows of the four major fashion weeks to Tmall. Through Mobile Taobao, they can "go straight" to the show through Mobile Taobao's Tmall flagship store of the corresponding brand, and even get a big show "invitation" issued by the brand.

On September 19, at the start of London Fashion week, Burberry Burberry brought the 2024 summer fashion show to Tmall's flagship store, which was the first to launch this year's live show, and more than a million consumers flocked to Tmall to enjoy the show.

On September 21, Prada also broadcast the Milan Fashion week show live on Tmall. This season's show continues to focus on nostalgia, profile suits, soft gauze skirts, leather items …... While consumers are busy watching the show in the flagship store, they are studying the latest and most fashionable trend in Tmall.

Max Mara also synchronized Milan Fashion week with Tmall luxury goods this year. On September 21, on the live broadcast of Max Mara Milan Fashion week, Max Mara echoed the contemporary gardening craze with an idyllic theme. While models were walking on the catwalk, there were no new flowers in their handbags, but portable computers and lunch boxes; the embodiment of new-age women, Max Mara "Earth Girl", brought a different fashion show.

(the big names moved the four Fashion weeks into Tmall's flagship store.)

"the gathering of big brands is too enjoyable"; "I can't go to Europe. I didn't expect to see so many shows in Tmall luxury goods in one breath." The model walked the catwalk, and the on-screen comments made by the audience in the flagship stores of various brands were not inconsistent with each other in the studio, but also seemed very popular.

In the coming week, there will be a lot of big shows coming up. At 8 p.m. on September 29, Christian Louboutin, famous for its red heels, will bring the Paris Fashion week show, and the famous brand MARNI will also bring the Paris Spring / Summer Fashion week show at 8 p.m. on September 30.

Nowadays, the front-line big brands pay more and more attention to the online, the most important position for Tmall's official flagship store work card management. In the past year, Tmall's top luxury brands have broadcast more than 11500 shows in Tmall, including not only Fashion week and rare big-name exhibitions, but also popular star interaction and the most practical leather care class. Unlike other e-commerce live streaming stations, Tmall's flagship store can provide more brand-featured fashion scenes for first-tier brands and touch the fan members that the brand values most.

The store live broadcast brings not only the change of sales figures for the brand, but also the improvement of user stickiness. Fashion enthusiasts walk into Tmall's studio, in addition to consumers, they are also keen fashion catchers, watching fashion weekly shows, studying big brands to wear, and understanding trends. They have established a more long-term "intimate relationship" with the brand in Tmall.

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