Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 27, Sensor Tower today released "2023 Women's favorite Mobile Games Market Insight", revealing that women's total revenue from mobile games in 2021 reached $17.6 billion (currently about 128.656 billion yuan), a record high, and is expected to exceed $16 billion (currently about 116.96 billion yuan) in 2023.

Mobile games with more than 50 per cent of female users contribute nearly 30 per cent of total revenue in the global mobile gaming market, CTOnews.com learned from the report. Thanks to the popularity of mobile games such as puzzles, simulations and arcades, and the attraction of mobile games with themes such as women, idols and decorations to female users, mobile games favored by women occupy an important position in the game bestseller list and download list.

Sensor Tower believes that audio games and puzzle games are popular with female players.

From January to August 2023, women accounted for eight of the Top10 mobile games income lists in the United States. Among them, "Candy Crush Saga" has become the highest-paid mobile game for women in the US market with more than $470 million in revenue, with 68 per cent of female users in the US iOS market.

From January to August of Sensor Tower2023, Japanese women favored mobile games in Top10, with 6 puzzles solving and 3 music mobile games, with SEGA's music mobile game World Plan topping the list. "Operation in the Wild", a shooting mobile game from NetEase, attracts a large number of female players with its rich shooting methods and social attributes, ranking third on the list and the only Chinese game on the list.

▲ Touyuan Sensor TowerSensor Tower stressed that Sega's "World Plan" game leads the global music mobile game track.

In September 2020, SEGA CORPORATION, a Japanese mobile game publisher, launched the World Plan for music mobile games. With the influence of the well-known IP "early Voice Future" and rich idols and music styles, the popularity of "World Plan" has risen all the way. From January to August 2023, it led the global music mobile game track with nearly 150 million US dollars in revenue.

Thanks to the outstanding revenue performance of the "World Plan", ▲ Picture Source Sensor Tower, the publisher SEGA CORPORATION, saw its global revenue rise 41 per cent month-on-month in 2021. From January to August of 2023, World Plan's contribution to issuers' revenue further increased to 61%, making it the highest-paid mobile game product under Sega.

▲ source Sensor Tower, on the whole, women around the world prefer domestic income from mobile games, exceeding $17.5 billion in 2021 (CTOnews.com Note: currently about 127.925 billion yuan)

Affected by COVID-19 's epidemic, the income from domestic purchases of mobile games favored by women around the world rose to $17.6 billion (currently about 128.656 billion yuan) in 2021, an all-time high. From January to August 2023, the income of women favored mobile games exceeded 11.2 billion US dollars, and the annual income in 2023 is expected to exceed 16 billion US dollars.

▲ Touyuan Sensor Tower US mobile game market female players are active and willing to pay. From January to August 2023, women prefer mobile games with an internal purchase income of more than US $5.5 billion, accounting for 46% of the total revenue of mobile games in this market. Women in the Japanese market prefer mobile games with an income of more than $1.5 billion, accounting for about 17% of the total revenue from mobile games at the head of the market.

▲ source Sensor TowerSensor Tower also mentioned that female players in different markets love mobile games to solve puzzles.

Riddle solving mobile games are popular with female players in different markets. In the mobile games favored by American head women, riddle solving games account for 48% of the revenue. In the Japanese market, riddle-solving mobile games account for 39% of the income from mobile games favored by women.

▲ source Sensor Tower in terms of subject matter, money / treasure theme mobile games are the most popular among American female users. In the Japanese market, B female Xiang and idol have become the most popular mobile games for female players, accounting for 19% and 11% of the total revenue of mobile games favored by Japanese women.

▲ drawing Source Sensor Tower reference

"insight into the mobile game market favored by women in 2023"-the total income in 2021 reached a record high of 17.6 billion US dollars, and the annual income in 2023 is expected to exceed 16 billion US dollars.

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