Shulou(Shulou.com)11/24 Report--

On September 23, the first Asia-Pacific Marketing International academic Conference opened ceremoniously, with hundreds of representatives of universities and enterprises from home and abroad gathered at Sun Yat-sen University to participate in the event.

The International Conference on Asia-Pacific Marketing (APMA) was officially established in 2023. The founding institutions include Sun Yat-sen University, South China University of Technology, Shenzhen University, University of Hong Kong, Chinese University of Hong Kong, City University of Hong Kong, Hong Kong Baptist University, University of Macau and Macau University of Science and Technology. APMA will contribute Asia-Pacific wisdom to global marketing theory and practice innovation by studying diversified marketing and consumer behavior practices in China and the Asia-Pacific region.

Chen Yonghui, chairman and CEO of Xuanwuyun (2392.HK), was invited to attend the meeting and delivered a keynote speech-"AIGC / AI empowers big consumption and intelligent marketing growth in the era of mathematical intelligence engine".

AIGC enters the fast track of development, leading a new paradigm of content production in various industries.

At present, AIGC has entered a stage of rapid development. Chen Yonghui believes that the main breakthroughs in AIGC technology are as follows: the basic generation algorithm models continue to break through and innovate, such as GAN, Transformer, diffusion model, etc., AIGC has now been able to generate various types of content and data; secondly, the pre-training model has led to a qualitative change in the technical capability of AIGC, significantly improving the generalization ability and industrialization level of the AIGC model. Thirdly, multimodal technology promotes the diversity of AIGC content and further enhances the generalization ability of AIGC model.

The wide application of AIGC is changing the mode of production in various industries. In many scenarios, as a highly competitive and rapidly changing industry, brands need to constantly update their products and services, and are more willing to embrace new technologies and innovative business models. It is predicted by the industry that it will be one of the fastest industries to achieve landing application.

AI / AIGC+DI two-wheel drive, Xuanwuyun starts a new engine of fast consumer marketing

As a leading intelligent CRM service provider in China, Xuanwuyun's core competitiveness is to integrate CRM with AI and DI capabilities to provide enterprises with intelligent CRM products and services covering the whole life cycle.

According to Chen Yonghui, Xuanwuyun has already begun to explore the practical application of AI technology in business. In FMCG business scenarios, AI technology has been used to cover business and processes such as store scene detection, image acquisition quality inspection, remake detection, SKU recognition, floor area estimation, price tag OCR recognition, including store sign-in, image acquisition, image inspection, display activities, cost write-off, commodity management, and so on.

And AIGC technology has rich application scenarios in the whole business process of fast elimination. For example, Xuanwuyun's AIGC products can generate 2D / 3D images in the way of life diagrams, which can be used for customers to generate marketing advertisements and standard display diagrams; at the same time, the technology of AIGC diagrams can be used to generate 2D images to generate 3D images, which can be used for 3D modeling and identification of displays such as consumer goods stacks, to help customers detect display specifications, implement cost enforcement, etc.

Chen Yonghui said that with the blessing of AIGC, the company's smart CRM products and services can bring stronger help to FMCG customers in terms of cost reduction, efficiency and marketing growth. at the same time, it will also further enhance the market competitiveness of their own products and services.

Recently, Xuanwuyun also launched the industry's first AIGC product, "Quick Consumer Smart Assistant", and was selected into the "2023 China Marketing + AIGC Market Research report" with this application and case study. The application makes use of the five generating functions of AIGC and integrates the product module of SFA (sales capability Automation) to solve the pain points such as uneven ability of fast consumer salesmen, poor quality of terminal display, waste of terminal expenses, etc., and help fast consumer enterprises to improve their sales promotion strategies and achieve the growth of marketing wisdom.

In addition, Chen Yonghui also introduced the innovative application of Xuanwuyun DI intelligent store development, through "terminal cleaning verification, terminal coverage analysis, new store development guidelines", etc., to help brands to achieve accurate mining of the blank market, optimize market fine operation, and combined with innovative practice, further shared the DI intelligent store development case of a dairy TOP3 enterprise, and effectively helped the enterprise to improve the efficiency of store development. To quickly find store goods in the target area, the survival rate of terminal stores is 91%, of which the conversion rate of cooperative terminals in the new area is as high as 65%, making it an excellent sniper for the brand get 6 million + terminal.

Look forward to the technical prospect and explore the new possibilities of AIGC in the marketing track.

It is reported that Xuanwuyun's AIGC research map covers all dimensions such as large model layer, AGI layer, functional layer, application layer, and so on, and as early as 2016, it took the lead in setting up an AI laboratory to deeply explore the innovative application of cutting-edge technologies such as computer vision, intelligent data analysis and decision-making, and natural language processing in consumer scenarios, and provide leading artificial intelligence technology services and solutions for consumer goods enterprises.

Up to now, Xuanwuyun has obtained more than 300 patents and soft-work knowledge clusters related to intelligent CRM, such as artificial intelligence and data intelligence, and Xuanwuyun AI laboratory service terminal has exceeded 8 million, covering 16 major application scenarios of consumer goods, ensuring the effective landing of the FMCG enterprise's decisive terminal strategy.

Chen Yonghui believes that AIGC cross-modal generation technology not only needs a good model, but also needs users to have a good user experience. In the future, Xuanwuyun will combine more than ten years of practical experience with AIGC technology, and through the existing optimized large model, unify the business process into one paradigm, so that more modal requirements and applications can be supported by technology, accurately understand user needs, reduce the difficulty of user description, and quickly understand user needs and meet them with high quality. We believe that with the Xuanwuyun technology team going far away and striving for excellence, it will become a powerful boost for the innovation and upgrading of digital intelligence in enterprises. The era of mathematical intelligence engine will be expected in the future.

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