Shulou(Shulou.com)11/24 Report--

With the popularity of mobile Internet and the surge of demand for fragmented information dissemination, content creators from various industries have poured into the field of video content creation, and the emergence of AIGC digital human technology has brought unprecedented creativity and opportunities for video creation, marketing and interaction.

Recently, Kaiyuan, founder of Design thinking creation Institute (ufd) and education blogger, Kaiyuan, produced digital man broadcast video through AIGC software A-share listed company Wanxing Technology (300624.SZ), which solved the problems of long production time and high cost of video production, and attracted the attention of many peers.

Cost and efficiency problems under the craze of short video creation

In recent years, the rise of short video platforms such as Douyin, TikTok and video number has attracted more and more people to enter the track of video content creation. However, many bloggers are not professional video creators themselves, and have little experience in shooting and editing videos in the past. They often spend a lot of time on video scripts, sets, makeup, shooting, editing, and so on. They even record it repeatedly because of oral broadcast errors. It takes 3-4 days to make a video, which is a waste of time.

In order to solve this problem, many bloggers try to solve the needs of video production by recruiting professionals and setting up creative and operational teams, but the subsequent cost has become a major problem. On the one hand, most of the professional shooting equipment often costs thousands of yuan or even tens of thousands of yuan, the price is not low, later editing also needs to use professional computers, monitors and other equipment. At the same time, from setting to filming to dubbing and post-editing, professionals are required to participate in every link. With the expansion of the team, the soaring labor costs will also bring pressure and burden to bloggers and account operators.

Skillfully using Wanxing digital human customization service to quickly create short videos at low cost

Is the only way to increase the input cost for the content creation and operation of short video accounts?

Kaiyuan made an innovative attempt using AIGC digital human technology. He created his own digital avatar through Wanxing's popular digital man customization service and quickly created a digital man broadcast video. In this video, Kaiyuan predicted his upcoming online live broadcast to fans and made himself "flash" at Beijing Daxing Airport, Prague Square, robot factory and even outer space through the rich templates provided by Wanxing Bao. Send out an invitation to participate in the live broadcast to the fans of the account, and fill up the creative and interesting line.

Once released on Wechat, the video quickly attracted more than 120000 views and received thousands of likes. On August 25, on the occasion of the fifth anniversary of the Institute of Design thinking creation, Kaiyuan conducted a "New Vision of Design thinking-Live creativity" on the video account, attracting nearly 10,000 views and more than 77000 likes.

The digital person used by Kaiyuan is a customized technical service of digital person provided by Wanxing Bao, based on Kaiyuan's real person prototype, through a section of Kaiyuan's own video material and a small amount of effective audio expected material, you can generate a "real person" and "real voice" exclusive digital man, not only the image is super realistic, but also the voice, intonation and lip movements are the same as myself, and the signboard expressions and habitual movements are the same as myself.

Through the use of Wanxing Pop, Kaiyuan can enable digital people to broadcast voice and quickly output lifelike digital video as long as they input text content. Compared with the 3-4 days required for real-life shooting, Kaiyuan can now complete video production in only more than ten minutes, which is greatly improved in efficiency and greatly reduced in video production costs.

AIGC Digital Man is widely used to help overseas merchants seize cross-border dividends.

At present, digital people are not only used in knowledge sharing video creation, but also in the field of marketing. It is understood that Wanxing broadcast explosion is positioned as AIGC digital human short video marketing + live artifact, which is divided into video version and live version, and is widely used in cross-border merchants.

Wanxing broadcast video version provides users with materials needed for various aspects of video production, such as digital human image, language dubbing, marketing video templates, video materials, and so on, as well as one-click switching dubbing, one-click translation, AI script generation and other related functions; users only need to upload copywriting and product drawings and product video materials to the software, AI can automatically generate marketing short videos and solve the problem of mass production of short videos.

Wanxing Live Edition supports digital live broadcasting, live streaming, real-time interaction, AI intelligent script, AI translation and other features. In cross-border live broadcasting, AI digital people provided by Wanxing broadcast live version can be "business" for 24 hours without training, allowing users to start broadcasting at a low cost at any time and grab cross-border live streaming dividends.

At present, the cross-border e-commerce industry is developing rapidly. according to the 2022 China E-commerce Market data report released by the Economic and Social Electronic Commerce Research Center, China's cross-border e-commerce market reached 15.7 trillion yuan in 2022, an increase of 10.56% compared with 14.2 trillion yuan in 2021, with 63.25 million indirect employees, which also means that the huge cross-border marketing demand needs to be met urgently.

This time, Kaiyuan Miao uses Wanxing to produce streaming video, which not only opens up a new way for its own video production, but also provides an innovative solution for video content creation in areas such as knowledge sharing and marketing.

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