Shulou(Shulou.com)11/24 Report--

On September 22, following the closing of the business conference at Guangzhou Station, Kuaishou e-commerce held the second offline Merchants' Conference in Xiamen this year to promote Singles' Day. Through a number of lectures on the promotion of war preparation for different industries, Kuaishou fully demonstrated the policies, dividends and methods of e-commerce promotion of Kuaishou's Singles Day e-commerce in advance, and the event also attracted more than 100 merchants and talents.

On September 15, Kuaishou held a double 11 merchants' meeting and announced that it would invest 18 billion yuan in traffic and 2 billion in commodity subsidies this year. After the end of the merchant conference, in order to help businesses and talent in different regions of the country have a clearer understanding of Kuaishou e-commerce's Singles Day game, Kuaishou e-commerce plans to launch offline investment promotion sessions in Guangzhou, Xiamen, Shijiazhuang and other places. People in charge of various industries of Kuaishou e-commerce are invited to communicate face-to-face with business experts to introduce more targeted strategies for preparing for Singles Day in different industries. As the second stop of the Kuaishou e-commerce offline Merchants Association, Xiamen Station has been widely concerned by the e-commerce industry practitioners. The Xiamen Station Merchants Association attracted more than 100 merchants, talent and brand representatives to attend the meeting.

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During the Singles Day holiday, Kuaishou e-commerce has formulated a series of business plans for platform experts. Chen Hong, head of Kuaishou e-commerce promotion strategy, said at the meeting that during the Singles' Day this year, Kuaishou e-commerce launched the online shake program, explosive materials program, and die-hard fan program, which helped anchors grow up in all directions and seize the Singles Day dividend.

It is understood that Kuaishou e-commerce has officially entered the preparatory period, and will enter the pre-sale period on October 18, and the formal outbreak period from October 31 to November 11. On Singles Day, Kuaishou e-commerce will invest 100 million-level traffic and subsidy support, and superimpose the ecological recommendation ability of the platform to help users find more low-cost good things of Kuaishou, lock in users' shopping needs in advance, and at the same time, through pre-sale data, help merchants prepare goods.

During the Singles' Day outbreak, Kuaishou e-commerce will focus on the content field and the shelf field. the former revolves around different types of operators, such as big-market merchants, big-market talent, small and medium-sized talent, and so on, to introduce more targeted flow incentives, subsidy incentives and other differentiated support policies. the latter through big brands and big subsidies, interest-free in stages, pay later and other games, so that low-cost good goods to achieve sales outbreak.

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