Shulou(Shulou.com)11/24 Report--

When it is the 30th anniversary of the founding of BOE (JD.com Fang), the most benchmarking brand marketing activity of BOE (JD.com Fang), the "Hello BOE" series tour exhibition will officially set sail in September after a comprehensive Huanxin upgrade.

With the theme of "the earth is round and the world is a screen", this year's "Hello BOE" will unite with the Dunhuang painting Academy, "Dream three Kingdoms 2" and the three major IP of National Highway 318 in Chengdu, Qingdao and Beijing to open a series of touring activities such as "Dunhuang", "screen electrocution Competition" and "screen encounter Mountains and Rivers".

It is worth mentioning that this exhibition tour BOE (JD.com Fang) together with the leading digital content platform OUTPUT has customized the MLED naked-eye 3D interactive digital art device for the "Hello BOE" series of tour exhibitions, and will officially debut during the three-stop tour, which is also the first time for semiconductor display head enterprises and digital content head enterprises to join hands.

It is understood that BOE (JD.com) and OUTPUT will take this cooperation as a starting point to promote in-depth strategic cooperation at the brand level, and will work together to create a series of brand benchmarking projects. In addition, during the touring exhibition of "Hello BOE", the short film with the theme of "the Earth is round and the world is a screen" jointly produced by the two sides will be launched at the same time on the outdoor screens of landmarks in Chengdu, Qingdao, Beijing, Hangzhou, Shanghai, Wuhan and other cities.

The Qingdao station at the end of September coincides with Hangzhou Asian Games. In the scenic trestle square, BOE (Beijing Oriental) will join hands with e-sports IP "Dream three Kingdoms 2", the local national style with Chinese characteristics in the official e-sports event of this year's Hangzhou Asian Games, and the Chinese head e-sports equipment brand Raytheon Technology. Consumers can not only experience on-site BOE (JD.com) technology brands ADS Pro, f-OLED and α-MLED enable a number of high-brush, high-definition, eye protection of many first-tier brands e-sports notebooks, monitors, mobile phones and other products, but also watch the game on the spot, cheering for the Chinese team to the top of Asia.

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