Shulou(Shulou.com)11/24 Report--

Recently, Kuaishou Magnetic engine's Kuaishou Index officially released the August "Kuaishou Brand list". The list covers Top10 brands in five major industries: automobile, daily chemical, mother and child, cosmetics, clothing, shoes and hats, and the ranking order is calculated based on the dimensions of brand touch, interaction and search on Kuaishou platform. This is also the first time that Kuaishou Index has released its monthly brand list since its launch in June this year.

It is understood that Kuaishou Index is the Kuaishou ecological content insight platform under Kuaishou magnetic engine, and its "Brand Index" is an index system used to measure the comprehensive current situation of brands in Kuaishou. It includes brand volume, internal capacity, user attention, evaluation emotional orientation and other index dimensions, and ranks brands in the same industry. At present, Kuaishou Index, relying on a large number of users and product data of Kuaishou, provides a comprehensive value of "detailed diagnosis-strategy derivation-revenue measurement" for brand management, and has helped a large number of customers, including the listed brands, to optimize their business strategies. let every point of the brand have a profit.

For example, at the Qixi Festival node this year, KFC relied on Kuaishou's resources + content integration marketing strategy after the launch of the new product, penetrated the minds of young people through accurate access to products and customized live streaming activities, and integrated the product features of "CP" with Qixi Festival, Chuanxiang taste and Chongqing region, allowing users to watch and buy while playing, so as to improve the Kuaishou index in an all-round way. Before and after the project period, the touch index increased by 237%, the interaction index increased by 76.5%, and the search index increased by 149%.

With the release of the brand list in August, Magnetic engine also provides four portals to view the list. One is in the search home page of Kuaishou App, click on the brand list to view; the second is to visit the official website of magnetic engine and click on the "Kuaishou Index" module to view; the third is to visit the official website of Kuaishou Index; the fourth is to view it on the personal home page of the brand name. In addition, users can also enter the Kuaishou index page through Kuaishou App search for "Kuaishou Index" one-click access, magnetic engine business insight official account jump and other ways.

At present, in the environment of "data defines everything", Kuaishou Index not only provides multi-dimensional quantitative judgment of current situation and scientific and effective business strategy guidance for brands in marketing scenes such as word-of-mouth promotion, mental enhancement, image building, and long-term operation, helps brand management to be healthier and business growth is more definite, and also provides users with more dimensional consumption decision-making reference. Deeply connect the fast hand index of brands and users, let trust form a positive cycle, and promote the win-win situation of brands, users and platforms.

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