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Kuaishou e-commerce released the "Big Brand Dabu" Singles Day game to recruit high-quality popular style goods to prepare for the war.

2025-01-31 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

As the footsteps of Double Eleven are approaching, major e-commerce platforms have begun to promote the annual commodities. Recently, fast-hand e-commerce officially opened preparations for the Double Eleven, launching a big-name supplement policy to recruit high-quality goods and strength anchors.

This big-brand supplement policy provides customized play methods for three scenarios: shelves, direct broadcasting rooms and shops, and at the same time carries out the "distribution plan for collecting firewood," providing rich subsidies and official pallet goods. Commodities meeting the activity threshold can enjoy a certain amount of subsidy rights and interests, while the anchor can choose the distribution of goods in the official pallet to enrich the direct broadcasting room pallet, effectively improving the explosion effect.

The shelf play method in this activity will be pre-sold from October 18, enter the final payment period on October 31, and the official period will be from October 31 to November 11. The shelf play method is carried out for stores with more than 4.4 points of shopping experience on the platform. Flagship stores, specialty stores, franchised stores, stores and cross-border stores of the same type can participate. The commodities participating in the activity shall be S1/2/3 brand commodities meeting the quality control requirements, and the quotation shall be the lowest transaction price within 30 days. After successful registration, you can enjoy platform subsidies, select commodities can get millions of special awards for single products, and enjoy one-to-one support from the platform.

The big brand supplement policy for direct broadcast room is for the anchor with GMV peak higher than 2 million in a single day from January 1 to September 30,2023, and the registration time is from September 15 to October 25. During the activity period, as long as the anchor completes the GMV target of the activity, he can get the subsidy reward issued by the platform in advance, which is used to distribute the big-brand and big-supplement commodities. There are three kinds of platform subsidy rewards for this play method: for the anchor and brand merchants, the subsidy of incremental GMV target * coefficient is provided; for the anchor and merchants of the Fuyao plan, the subsidy of incremental GMV target * coefficient is provided; for the brand-only self-broadcasting merchants, the subsidy of incremental Golden Bull target * coefficient is provided. The subsidy for the first two is up to 1.5 million yuan, and the subsidy for brand self-broadcasting merchants is capped at 1 million yuan.

During the event, the store play part will enter the pre-sale period from October 18, and officially start the activity from October 31 to November 11. The store must hang the big-brand big-supplement commodities at the top of the store, and at the same time release at least one Short Video to promote the hanging store, so as to participate in the activity, and can obtain the reward subsidy according to the GMV * coefficient guided by the hanging store of the Short videos.

In addition to the above three core play methods, from October 30 to November 11, all platform merchants and people can participate in the "Distribution Explosion and Ten Firewood Plan." Short Video flow boost can be obtained only by towing big-brand and large-supplement commodities. The platform will provide rewards such as distribution explosive content flow boost, single-item explosive cultivation, etc. to boost the outbreak of high-quality content of merchants and people on the whole platform.

All the time, fast-hand e-commerce has always paid attention to the growth and business operation of brand merchants. On November 11 this year, fast-hand e-commerce launched the core play method covering multi-dimensional scenes, and at the same time, with all-round incentives such as inclusive policy and flow subsidy, it will provide assistance for more high-quality explosive commodity merchants and realize explosive growth of business.

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