Shulou(Shulou.com)11/24 Report--

When it is the 30th anniversary of the founding of BOE (JD.com Fang), the most benchmarking brand marketing activity of BOE (JD.com Fang), the "Hello BOE" series tour exhibition will officially set sail in September after a comprehensive Huanxin upgrade. As a popular annual pingxuan masterpiece, this year's "Hello BOE" with the theme of "the Earth is round and the world is' screen'" will jointly launch a series of touring exhibitions of "seeing Dunhuang", "screen Electric shock Competition" and "screen encounters Mountains and Rivers" in Chengdu, Qingdao and Beijing respectively in conjunction with Dunhuang painting Academy, "Dream three Kingdoms 2" and "318 National Highway". Continue to promote the traditional culture, vitality e-sports, and the wonderful real world presentation with innovative science and technology, highlight the profound technological heritage and outstanding innovation strength precipitated in the 30 years of development of BOE (JD.com Fang), as well as the construction and empowerment of the industrial ecology.

It is worth mentioning that BOE (JD.com), together with the leading digital content platform OUTPUT, has customized the MLED naked-eye 3D interactive digital art installation for the "Hello BOE" series of exhibitions, which will be officially unveiled during the three-stop tour. Consumers on the spot can independently control the screen content of the interactive device, which not only presents a picture of a better life for the public, but also brings a sense of technology full of immersive interaction and viewing experience. This is also the first time that semiconductor display head enterprises and digital content head enterprises have joined hands, jointly offering the audio-visual feast of "science and technology + art" to the general public, and laying a solid foundation for the follow-up and in-depth cooperation between the two sides. It is understood that BOE (JD.com) and OUTPUT will take this cooperation as a starting point to promote in-depth strategic cooperation at the brand level, and will work together to create a series of brand benchmarking projects. In addition, "Hello BOE" during the three places tour exhibition, the theme short film jointly produced by the two sides "the earth is round, the world is' screen'" will be launched synchronously in Chengdu, Qingdao, Beijing, Hangzhou, Shanghai, Wuhan and other cities at the same time, helping the spread and promotion of "Hello BOE" nationwide, and fully demonstrating the innovative model of BOE (JD.com) X OUTPUT combination.

Different from previous years, this year's "Hello BOE" has set up a corresponding display theme with different ecological partners in the three major cities. The first station will land on Chengdu Chunxi Road pedestrian Street on September 6. BOE (JD.com) will join hands with the Dunhuang painting Academy, which also has its 30th anniversary, to truly restore the magnificent and splendid murals of Dunhuang through 8K ultra-high definition, flexible OLED, VR, transparent display and other leading technologies, and pay homage to the traditional culture with innovative science and technology. The Qingdao station at the end of September coincides with the Hangzhou Asian Games. In the charming trestle square, BOE will join hands with e-sports IP, the local style with Chinese characteristics in the official e-sports event of this year's Hangzhou Asian Games, as well as China's head e-sports equipment brand Raytheon Technology, to empower China e-sports with innovative technology. Consumers can not only experience BOE notebooks, monitors, mobile phones and other products of many first-tier brands such as e-sports notebooks, monitors, and mobile phones empowered by BOE technology brands ADS Pro, f-OLED and α-MLED, but also watch games on the spot to cheer for the Chinese team to reach the top of Asia. At the closing station in Beijing in mid-October, BOE (JD.com Fang) will join hands with the 751Park to land the fashionable Locomotive Square, to take the lead in showing the magnificent mountains and rivers of National Highway 318 that cool techs perfectly presents "must be driven in this Life", and to restore the real vision with innovative technology.

Over the past three years, "Hello BOE" has painted a picture of a better life with the integration of technology, art and fashion for the majority of consumers through the presentation of fashion, youth and human culture. This year's "Hello BOE" will continue to "screen strength" to bring a comprehensive technological feast to the public in Chengdu, Qingdao, Beijing and other places. The wonderful story of BOE (JD.com Fang) over the past three decades will be known by more and more members of the public.

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