Shulou(Shulou.com)11/24 Report--

On September 14, sharing portable battery industry leader and technology consumer company Monster charging (EM.US) launched the joint product "Fantasy Music Universe Custom Treasure" with thin box App, synchronously launched exclusive theme treasure hunt in many places across the country, invited users to unlock the new experience of "charging + Music", and "full charge" unlocked the "Fantasy Music Universe".

The launch of the joint Custom Bao coincides with the 22nd anniversary of the release of Jay Chou's "Fantasy" album. As one of the representative works of the King of Chinese Pop, the well-known melodies in Van Tessie's album are still melodious when they are ringing in the ear.

"looking forward to the next decade, Van Tessie's exclusive memorial + 1." Under the hashtag # Fantasy Music Universe Custom online # Weibo, officially released by Monster charging, fans and fans are enthusiastic, interactive and interpret "unforgettable Fantasy" in their own way.

In order to improve fan access and expand interactive channels, Monster charging has created a city-wide treasure hunt with the exclusive theme of "Fantasy Music Universe" based on its own strong network of shared charging services. From September 14 to October 31, users only need to open Monster charging Mini Program and follow the tips on the map page to find the corresponding "Fantasy Music Universe" icon, and then search for the nearby "Fantasy Music Universe Custom Treasure". Go to your destination for a treasure hunt.

At the same time, Monster charging also opens a convenient and fast online purchase channel for users. Users click "Buy now" on the Mini Program page, fill in the receiving information as required, and then sit at home and wait for the treasure after completing the payment.

Users who directly place an order for purchase or leave behind a customized treasure hunt will receive an exclusive benefit-the "Fantasy Music Universe key" (the key refers to the digital "ticket" into the space of Fantasy Music, not in kind).

It is reported that the thin box App follows the artistic conception transformation of the "Fantasy" album songs, creating an exclusive and full of surprises of the immersive music universe. In "Fantasy Music Universe", users will break through the traditional way of listening to music or watching MV, understand "Fantasy" through a new mode of game experience and social interaction, and feel the charm of Jay Chou's music.

It is worth noting that cross-platform metacosmos marketing has been hot in recent years. Take "Fantasy Music Universe" as an example. In addition to monster charging, it attracts Weibo, Tmall, Whale Detective, Kuaishou, Barley, Didi, Amap and Soul by virtue of its strong IP influence.

More than a dozen platforms and merchants such as App participated. Such a cross-platform and multi-ecological operation has brought a break in the circle of Van Tessie Music Universe again and again.

As for the platforms and merchants in the consumer field, IP co-signature is nothing new. As a technology consumer company for hundreds of millions of users, Monster charging has created a series of successful cases of cooperation among the shared charging brand IP, from the initial cooperation among stars such as Lu Han and Liu Haoran, to games and cartoons such as nautical king, king Wanshou, and the fifth personality, such as IP.

In the ever-changing consumption context, brands need to keep the same frequency with users all the time, and innovate constantly to better meet the needs of users. At the beginning of this year, Monster charging tried Web3.0 for the first time, selling "Monster Energy".

The "Vientiane New Life" series of digital collection blind boxes open up digital collections and user welfare, bringing consumers a brand-new charging experience. And this time hand in hand with thin box App to launch "Fan Tessie Music Universe Custom Treasure" and theme treasure hunt, not only achieve accurate access between brands and users, convey brand concept and value, but also quickly create momentum and attract attention in the industry through "cross-platform meta-universe marketing", recreating a model for sharing portable battery industry brand innovation.

In the future, Monster charging will continue to take "full charge for life" as its corporate mission to bring users more innovative and interesting products and experiences.

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