Shulou(Shulou.com)11/24 Report--

Summary: your global advertising technology partner

On September 26, the Global Digital Marketing Summit IABHK C23 was held at the Hong Kong Convention and Exhibition Centre. With the theme of "AI launch" ("AI All at Once"), the conference brought together more than 500 professionals from the digital marketing industry in Greater China and Southeast Asia to explore the transformative impact of artificial intelligence on digital marketing. AlgoriX unveiled at the exhibition site, launched an one-stop full-ecological advertising platform SaaS solution brand RixEngine (Ruili engine), the core products RixExchange, RixBid, RixBeeDesk accurately cover the three key links of programmed advertising trading, cash and launch, enabling global partner business development.

With the popularity of real-time bidding (RTB) programmed advertising, self-built advertising platforms for enterprises and individuals are on the rise. For ordinary enterprises, it will cost a lot of manpower and resources to establish an advertising platform that conforms to the norms and follows the user privacy protocol and TCF framework. More and more transaction data are accumulated by enterprises. How to use these data to optimize business with the help of machine learning is a difficult problem encountered by many enterprises. RixEngine (Ruili engine) is committed to lowering the threshold of advanced technologies such as programmed advertising trading and machine learning, and empowers enterprises through one-stop all-ecological SaaS services.

Simplify the construction process and save millions of R & D costs

Building a programmed advertising trading platform not only requires enterprises to have strong technological research and development capabilities, but also requires a lot of manpower and resources investment. RixEngine (Ruili engine) significantly reduces the cost of enterprise self-research and maintenance through the one-stop full-ecological advertising platform SaaS solution, helping advertisers and developers to quickly build and deploy their own advertising platform, so that resources focus on core business development.

Highly scalable, flexible configuration and deployment

RixEngine (Ruili engine) supports up to 30 + mature advertising function modules, including data management and analysis, anti-cheating traffic monitoring, real-time material quality optimization, traffic cost algorithm control, etc., for partners to choose and configure on demand, and complies with TCF v2.0 framework and RTB 2.6 protocol, supporting operators to operate on mobile phones. At the same time, the platform has good scalability, can easily cope with the growing advertising requests, and adapt to the needs of customer life cycle development.

Large amount of high-quality resources, efficient establishment of traffic advantage

Based on the massive high-quality resources of 1000 + developers and 200+DSP, RixEngine (Ruili engine) can provide more capabilities for partners, customer demand-oriented, and maximize the security and transparency of traffic transactions. The platform also provides one-click access to budget and media, real-time anti-cheating scanning, seamless integration of Pixalate modules to ensure coverage of high-quality users and accurate access.

Help build independent brands with a high degree of personalization

RixEngine (Ruili engine) supports enterprises to customize brand logo, name, domain name, background, etc., supports independent design of various interfaces, fully meets the needs of personalized construction, and helps to create a unique advertising platform brand. Support banner advertising, plug-in advertising, native advertising, video advertising, 3D advertising and other forms of advertising and creativity.

AlgoriX CEO Xie Perui said that we are very pleased to participate in IABHK C23 for the first time and launch the one-stop all-ecological advertising platform SaaS solution. At present, RixEngine (Ruili engine) has served dozens of enterprises at home and abroad, and in the future we will launch a series of products such as RixAIGC,RixMaaS,Rix3D / VR,RixDTC, hoping to help more enterprises to build their own platforms efficiently and constantly expand the boundaries of advertising business.

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