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Zhibang International through the integration of Zhibang ERP, the enterprise customer experience management "invigorated", so that enterprises are no longer prohibitive to customer experience.

In today's era, the so-called market demand-side changes mostly come from users' changes in product application scenarios and service requirements. For enterprises, customer experience should be traced back to product quality, design and other links, to establish a good brand image and information exchange channels, customer recognition, market satisfaction, enterprises can have the strength to expand the scope of competition. Compared with the past, enterprises have scientific and convenient enterprise management software such as ERP, which can simplify the complex experience analysis process, shorten the process, and lengthen the benefit impact. This article will show you how Zhibang International can "invigorate" the customer experience management of enterprises through the integration of ERP, so that enterprises are no longer prohibitive to customer experience.

The key to creating an excellent customer experience is to focus on the needs of the target customer. This is fundamental and decisive, because only selecting the right customers and insight into their needs is the key to the success of the market strategy. The same is true for the customer experience. So, where does customer demand come from? How do enterprises that focus on manufacturing pay attention to customer needs?

Based on the technology of digital and intellectual integration and the management logic of the enterprise as a whole, Zhibang Integrated ERP can not only find the key points of product management from internal data, but also quickly obtain customer demand and market trends based on internal and external link data information, and build a bridge to customer experience.

Internal integration focuses on customer demand points

What does the enterprise focus on? Production enterprises all know the importance of just-in-time delivery, high-quality delivery and low-cost operation. Then from the perspective of customers, it is the product cycle, product quality, product price, as well as the product added value and related services that customers pay close attention to. How do enterprises connect customer needs with their own management from within? Zhibang integration ERP is realized from the following dimensions.

Data flows at different business levels, with flow direction, traces and results. As the premise of production and processing, production planning is the key link to balance the demand of market, sales, procurement, inventory, production and other parties, and to comprehensively balance supply and demand and production capacity. In the system environment of Zhibang integrated ERP, production planning is no longer a static production planning management judged by experience, but a dynamic mode that can be linked with other demand parties at any time. With the same frequency of planning and change, various departments can quickly mobilize personnel and deploy resources in the environment of real-time flow of information and data, so as to link up the process effectively. Enterprises can not only deliver quickly within the due date, but also have no fear of the rapidly changing product iteration cycle.

Service is not only reflected in the purchase link, but also very important after-sales experience. How does the enterprise monitor the after-sales situation, quality and limitation to rely on what control? The after-sales management section of Zhibang integrated ERP can be connected with other business scenarios, so after-sales orders can be traced back to the contract, or even to the supply side of raw materials, and enterprises can directly trace back to the source of the problem. At the same time, the system provides a progress management perspective, managers can clearly understand the delivery of after-sales orders, and enhance customer experience from internal management.

The production link is efficient, the quality inspection scheme is scientific, the property control is fine, and the warehousing management is flexible. Only with the efficient linkage of the internal business of the enterprise, the overall operation efficiency can be improved. At the product end, the ratio of price to quality is more likely to meet the needs of customers.

Vertical integration makes enterprises more agile

How many dimensions of contact can an enterprise have with its customers? Enterprises and supply chains, enterprises and distributors, enterprises and marketing platforms are all channels for enterprises to obtain customer demand information. Traditional enterprises, especially production-oriented enterprises, are used to "fighting alone", and it is difficult to adapt to market changes in the era of single production. Taking the initiative and being prepared are the current survival strategies.

Zhibang integrated ERP connects the enterprise with the individuals of the upstream and downstream value chain to realize the vertical flow of information. Give full play to the sensitivity of enterprises to information changes, not only can quickly process information, but also quickly respond to changes in demand.

Manufacturing enterprises often have more than one supplier, and the information exchanged with suppliers is often the wind direction of demand. For example, the price of goods rises suddenly in a certain cycle, and the supply is difficult to be adequately guaranteed. Enterprises may need to store goods that can cope with current business orders based on the analysis of past data. For another example, Zhibang integrated ERP establishes a completed supplier database for enterprises, and the grading of supplier management helps enterprises to maintain the relationship with their head suppliers, and the exchange of information based on good cooperative relations is also one of the ways for enterprises to obtain changes in customer demand.

Sales data is the data gold of the enterprise. Region, time stage, single product trading volume, order quantity changes and so on can comprehensively feedback the customer's favor of a product, but also reflect the weakening of customer demand for a product. For enterprises, comprehensive sales data should be collected from different sales channels. Zhibang integrated ERP can help enterprises to comprehensively collect sales data in a system, and the data can be presented to decision-makers according to the original sales data analysis model, which can be used as the data basis for future raw material procurement and production planning.

Zhibang integrated ERP can not only make continuous efforts in the internal management of the enterprise, but also rely on strong scalable quotient platforms, social platforms, third-party systems, hardware equipment and other connections to achieve upstream and downstream data interconnection, marketing data to create more dimensional user portraits, and more abundant data sources. When specifying product strategies, enterprises can tend to customer needs through data conclusions. To meet the various requirements of customers for products.

With the four dimensions of internal integration, vertical integration, horizontal integration and underlying data integration, Zhibang Integration ERP paints a portrait of customer needs for enterprises. The underlying data integration can achieve traceability and mining, find the underlying logic and connections beyond the data representation, and draw data results and business conclusions. Horizontal integration enables enterprises to make decisions without being hampered by redundant data in the complex organizational construction.

After 20 years of deep cultivation in the industry, Zhibang International has also met the needs of companies in different industries for integrated ERP solutions in product innovation iterations and refined service upgrades. Zhibang International serves its customers as well as their customers.

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