Shulou(Shulou.com)11/24 Report--

On September 26, the "New scene clothes Changxin Chu Liuxiang" 2023 Chinese Family Laundry and Baking Summit Forum was held in Beijing. Samsung appeared in this forum, showing that Samsung through AI technology empowered BESPOKE colorful platinum lattice products, continuous insight into users' deep-seated and personalized washing needs, adhere to green, intelligent washing and clothing care, and continue to explore the new future of China's washing and care market.

Sun Zhitao, vice president of consumer electronics marketing for Samsung Electronics Greater China, said: "Samsung insists on continuously meeting the needs of Chinese consumers through scientific and technological innovation, not only in its core technology, but also in launching a series of artificial intelligence washing and care functions. It also continues to create surprises for users in terms of personalized consumer demand. Samsung insists on people-oriented, carries the concept of sustainable development throughout the product, and strives to bring a smarter and more sustainable lifestyle for all. "

AI Science and Technology Innovation creates Intelligent and efficient washing experience

The performance of laundry products is the most essential demand of consumers. Samsung uses its unique advantages of chips and algorithms to give birth to a series of artificial intelligence washing and care functions. The new BESPOKE colorful platinum lattice AI ™washing machine with AI bubble cleaning technology ™can identify the type of fabric being washed, so that the care of fabric, color and texture can be further upgraded. AI intelligent washing function can carry out five-weight sensing of weight, water level, fabric, turbidity and detergent, so that clothes can be thoroughly cleaned while taking care of clothing fabrics, saving detergents and water, and minimizing resource consumption.

AI drying is a classic function of Samsung clothes dryer, the new BESPOKE colorful platinum lattice series AI ™clothes dryer is equipped with AI drying function, which senses the temperature and humidity of clothing through sensors and intelligently controls and optimizes the performance of compressors and heat exchangers to ensure that the program is run at the best temperature while adjusting the appropriate drying time to achieve faster and finer drying effect and minimize damage to clothes.

AI Control as a Samsung BESPOKE colorful platinum lattice washing / dryer general function, by learning user habits, according to the number of times to show consumers frequently used functions, the display screen can real-time display washing status, fault information, solutions and other simple information, really save worry and time to achieve efficient housework experience. In addition, Samsung overseas products have been equipped with AI Energy model, with App settings, can be used to monitor their own usage, so that energy savings can be seen, this function will be achieved in the subsequent release of new products in the Chinese market.

Win three awards and take the hard strength of brands and products as the benchmark for the industry.

In this forum, Samsung launched a new BESPOKE colorful platinum lattice series AI ™washing machines and dryers this year, which were rated as "2023 Environmental Protection products of China Household Laundry and Baking Industry" and "2023 Outstanding Channel performance products of Chinese Household Laundry and Baking Industry" for its individual aesthetic design, excellent product quality and leading technical strength. Samsung was also awarded the "2023 AI Intelligent Brand of China Household laundry and Baking Industry" for its leading technical strength.

The award of three awards confirms that Samsung, as the world's leading household appliance brand, has always adhered to the concept of environmental protection and is committed to building a better future for sustainable development while strengthening scientific and technological innovation. Over the years, from resource procurement and product production to distribution, use and recycling, Samsung has persisted in optimizing every stage of the product life cycle to reduce energy consumption and carbon dioxide emissions, and has constantly fulfilled its firm commitment to green environment. to make the use of products more environmentally friendly and sustainable.

Adhering to the vision of Bespoke Life and building a sustainable future

This year, Samsung launched Bespoke Life's vision to change users' lives through sustainability, interconnectedness and personalized design. The microplastics produced in the washing process seriously endanger global marine health, which in turn endangers human health. In 2023, Samsung's new washing machine creatively used the "reduce microfiber" washing procedure to reduce fabric damage by minimizing drum movement and reducing the amount of microfibers released during washing by up to 54%. At the same time, without sacrificing washing performance, an important step has been taken towards marine protection.

In terms of personalization, Samsung continues to create surprises for users with its own strength. To meet the needs of pet household hygiene, Samsung has developed a pet care washing / drying program. By increasing the duration and drying time of washing, rinsing and high temperatures, remove pet hair, odors, pet fecal stains and allergens from cat and dog fur. In addition, Samsung will automatically open the door function in the super-capacity washing / drying machine, when the washing and drying process is over, the door will automatically open, moist air can escape, there is no need to worry about mildew smell, avoid repeated washing.

Facing the ever-upgrading consumption concept and changing lifestyle, Samsung will continue to enrich and expand BESPOKE colorful platinum lattice products by adhering to the advantages of technological innovation and sustainable development, so that the architectural line design and advanced elegant colors will be harmoniously integrated into the indoor home decoration space, and at the same time bring users a more intelligent, efficient and environmentally friendly washing experience. Lead the brand-new trend of home appliances in the new era with AI hard power.

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