Shulou(Shulou.com)11/24 Report--

On September 27, Tencent Music Entertainment Group Group (TME) and Qualcomm Technology Co., Ltd. held a press conference in Beijing to announce their cooperation and launch the industry's first "Snapdragon Zhenpin Sound quality" technology, which makes use of the powerful AI computing performance of Snapdragon Mobile platform to efficiently run QQ Music Zhenpin Sound quality AI model algorithm on the terminal side, bringing users richer music details, a more hierarchical sense of listening and a longer duration of music enjoyment. From now on, "Snapdragon quality" will be launched as a sound quality experience service option for QQ Music super members, and users using smartphones equipped with Snapdragon mobile platform will enjoy this service for a limited time. At the same time, you can also listen to the "Snapdragon listeners | Zhang Yadong's' Core 'song list recommended by well-known musician Zhang Yadong."

This is the first in-depth cooperation between Tencent Music and Qualcomm based on the technical advantages of both sides and the use of terminal-side AI technology to improve and optimize user audio experience. Liu Xiankai, vice president of TME, Zhou Wenjiang, vice president of TME technology and head of Tianqin laboratory, and Hou Mingjuan, global vice president of Qualcomm, attended the conference.

Tencent Music Entertainment Group Group (TME) and Qualcomm Technology held a press conference in Beijing

(from left to right are Liu Xiankai, vice president of TME, Hou Mingjuan, global vice president of Qualcomm, and Zhou Wenjiang, vice president of TME technology)

In the era of mobile Internet, listening to high-quality music anytime and anywhere has become a more and more core demand of music fans and friends. In recent years, QQ Music has created "improved sound quality" through the advanced technology of digital music enhancement engine, which can effectively enhance the richness and hierarchy of songs, better restore the original texture of music, provide listeners with the ultimate enjoyment of 24bit / 96kHz high-resolution audio, and bring Hi-Res-level native listening. Because the AI model algorithm of sound quality optimization is processed on the smart phone, it puts forward higher requirements for the performance of the mobile phone chip. Through deep cooperation with Qualcomm, Tencent Music transferred the processing of Zhenpin audio quality AI model algorithm to Qualcomm AI engine (Qualcomm AI Engine), greatly improving the speed and energy efficiency of audio codec processing and audio detail restoration.

QQ Music joined hands with Snapdragon to launch "Snapdragon improving Sound quality"

As the first open technical cooperation since the launch of "Zhenpin Sound quality", Zhou Wenjiang, vice president of TME technology, said that this is a collision between the advantages of Tencent's music resources and Qualcomm's technology. "Snapdragon's advanced terminal-side AI technology has effectively accelerated the whole sound source processing process, achieving efficient restoration of song details while greatly improving the energy efficiency of QQ Music's application." At the same time, he also looks forward to "deploying Tencent Music's technical capabilities in AIGC to Snapdragon chips, improving performance and reducing power consumption, upgrading the user experience, and deepening cooperation in AI and more technology fields to bring more possibilities to users."

At the press conference, Hou Mingjuan, vice president of Qualcomm, introduced Snapdragon's leading AI capability. She said that Snapdragon became the first chip partner of Zhenpin sound quality, "bringing innovative attempts beneficial to the industry and users in the audio field. Using Snapdragon Mobile platform's leading AI technology, QQ Music users can personally experience the improvement of audio processing and listening experience realized by terminal-side AI. Keep AI within reach. "

To continuously improve the user listening experience and promote the high-quality development of the audio industry is the common concept of Tencent Music and Qualcomm. Last year, the two sides jointly created the "Snapdragon listening" playlist, which brings authentic auditory feasts to music enthusiasts based on leading technology. Moreover, Tencent Music has been continuously committed to the deep ploughing of audio sound quality, constantly combining digital technology with high-quality music content, and making use of the advantages of audio technology and AI algorithm to bring users the industry-leading "Zhenpin series" sound quality technology and "Zhenpin certification" standard, so that users can experience the details and texture of music more truly and vividly. At the same time, through the "Zhenpin sound quality certification" standard, to help music fans choose more suitable hardware equipment, and work with hardware partners to promote the development of the industry. Tencent Music also applies AI technology to its products, introducing AIGC player, AI songwriting "Qin music", AI visual generation technology MUSE and other AIGC applications and technologies to enhance users' music entertainment experience in all aspects of "listening, watching, singing and playing".

QQ Music "Zhenpin Acoustic quality Certification"

In the future, Tencent Music, together with Qualcomm and other partners, will continue to explore the application of AI technology in audio quality and terminal hardware, open up more possibilities for the integration of mobile technology and music, and constantly meet the expectations of users who love music and pursue immersive mobile experience for high-quality audio.

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