Shulou(Shulou.com)11/24 Report--

Recently, NetEase Yun Music has officially reached a cooperation with Helens Bistro to provide authentic licensed music content and playback services to hundreds of Helens stores across the country. Helen is committed to creating an offline social platform for young people, which is highly consistent with NetEase Yun's younger, community-based music. It is reported that NetEase Yun Music will provide Helen with store music content and provide different playback strategies for Helens stores according to region and crowd preferences through its data advantages. This cooperation marks the official layout of NetEYun Music store music market, showing its omni-channel music copyright management strategy. In order to respond to the needs of copyright regularization and maintain fair competition in the music market, NetEase Yun Music is committed to creating authentic licensed store music services, and through cooperation with Helen, guide the majority of businesses into copyright services. enjoy the professional services provided by legitimate licensing.

Helen attaches great importance to creating a store music atmosphere, and regards "good music, good service, good environment and good taste" as its business philosophy. The cooperation between the two sides will further enhance the music environment of the Helens pub and promote the legalization of music copyright in the store. It is reported that in the future, the two sides will further carry out online and offline activities and carry out deeper cooperation. In addition, NetEase Yun Music App has launched the online store music zone. Provide audition content for merchants according to different scenarios, functions, time periods and other requirements.

It is understood that NetEase Yun Music Store music service, relying on NetEase Yunyun Music's music library open platform "Yuncun Exchange", has a large number of genuine music library, which can provide the most up-to-date and trendy music services that best match store scenes. The authorized music library of Yuncun Exchange covers millions of licensed music content, including many current hits, such as Li Ronghao "Wumeizi Sauce", Hua Chenyu "how much I want to Love this World", Mao not easy "people like me", Xiaoxia / Ocean Bo "to the Cloud", Aichen "misplaced time and Space", Kirsty Liu Jinrui "if put you", "good night" in the face, "how much I want to hug you in a mediocre life" and so on. In addition, based on the huge playlist resources of NetEYun Music, NetEase Yun Music Store music service can accurately match the store music needs of each subdivision. At the same time, NetEase Yun Music will also according to the store type, push the latest hot songs that meet the store scene to the store to keep the store music fresh all the time.

At present, NetEase Yun music platform has more than 646000 original musicians, more than 20 own studios, and content cooperation with hundreds of copyright owners, providing the platform with a massive and continuous stream of high-quality music rights. This cooperation with Helen will promote the further development of NetEase Yun Music Store's music business and provide more offline stores with multi-scene and customized authentic music services.

Related reports show that the legitimate rate of music in offline stores in China is very low, and the vast majority of stores play music without authorization. With the popularization of intellectual property protection policy and the improvement of legal and administrative policies, more and more shops realize that it is an infringement to use streaming media platform to play music directly. It is in such a market environment that NetEase Yun Music launched the store music service at the right time to help the store obtain the genuine license and improve the music environment in the store. NetEyun Music is rich in music resources, which can provide businesses with music services covering all kinds of styles and meet the diversified hearing needs of consumers. Authentic music licensing can ensure that businesses do not have legal risks caused by copyright issues in their business activities, resolutely oppose music piracy and maintain the healthy development of the music industry.

The new store music service launched by NetEyun Music can achieve "a mobile phone to meet the needs of store broadcasting". In the field of traditional public broadcasting service, it is usually necessary to use broadcast control system, broadcast control box and other hardware to play music. The access cost of this method is high, and it is difficult for small and medium-sized stores to access. NetEyun Music hopes to provide the easiest way for store music users so that ordinary stores can also have access to store music services. Therefore, NetEase Yun Music launched the store music zone, and store users only need to provide the brand name and store address to NetEyun Music to get a genuine authorized song list and play store music.

(NetEYun Music App searches for "Shop Music" and enters the special area.)

For the newly launched store music service, NetEase Cloud Music also provides a better store music playback experience based on the platform's superior product capabilities. For store users, it is extremely important to maintain the continuity of music. Recently, NetEase Yun music online fade in and out function, this function can make two pieces of music seamless connection, very good to meet the needs of store users. At present, the fade-in and fade-out function is already open to some users. Enter the NetEYYun Music App, open the menu bar in the upper left corner, click "Settings" to enter the page, open the talk-in-fade function in "play and download", and adjust the cross transition time. In the follow-up, NetEase Yun Music will also launch store certification functions and provide a variety of operational games to solve the needs of store music content, while using music to deepen the relationship between stores and customers.

In the field of traditional public broadcasting, NetEase Yun Music has partnered with public broadcasting service providers such as MBM and Hi to transmit music content and product capabilities to them. Based on the years of operation and accumulation of online music and a large amount of legitimate music content, NetEase Cloud Music provides more and better genuine music works and music operation support for the commercial music market to meet the needs of high-end use in commercial scenarios. The development of store music service further improves the breadth and depth of NetEase Yun music copyright licensing service, and continues to provide B-end customers with more comprehensive one-stop commercial music solutions.

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