Shulou(Shulou.com)11/24 Report--

On September 20, Nikon officially released the full-frame microcamera Nikon Z f. The media experience will be a surprise appearance in Shanghai. Nikon sincerely invites industry media and well-known photographers to participate in the image event. In Shanghai, a city that inherits the past and the future, experience the new micro-single works of the Z series, which combines the past and the future, so that inspiration continues to burst out in the exchange.

In 1982, Nikon FM 2 mechanical SLR film machine was officially released, which is famous in the industry for its excellent performance and reliability. In 2021, the APS-C frame micro camera Nikon Z fc, inspired by FM 2, was released. Its retro style shape design and excellent optical performance make it not only a sharp image tool suitable for creation, but also a trend item to highlight one's own personality. In order to meet the professional image needs of users and respond to Nikon creators' love for traditional modeling, Nikon launched a sharp tool for image creation, Z f, to replicate the classic fashion trend design to carry advanced optical technology to help realize diversified light and shadow dreams. Nikon Z f inherits the traditional styling of the film era, the magnesium alloy fuselage and brass buttons bring a unique texture, every detail pays homage to FM 2. Six different appearance color replacement options make personality expression more flexible and free. The performance of Z f is comparable to that of appearance. The EXPEED 7 image processor, which is the same as Z 9, gives it good 3D tracking autofocus and up to 9 kinds of object detection performance. The shock absorption effect of VR in a 5-axis camera is equivalent to a shutter speed increase of about 8 gear (the best of Nikon Z-series cameras), bringing more possibilities for creation. Z f also adds a dedicated black-and-white function, which can easily switch to black-and-white mode by using a selector to create unique textured image works. In terms of video, Nikon Z f supports the recording of 10-bit H.265 format and 6K over-sampled 4K UHD format video, bringing a comfortable and high-quality video recording experience.

At the site of the exchange meeting, Nikon specially set up a number of trial areas for trial experience. The guests took an active part in the trial run, experienced Nikon Z f's outstanding appearance and cutting-edge technology, and fixed every passionate moment full of inspiration.

In order to provide immersive trial experience, Nikon has set up three interactive experience areas: static experience area, dynamic experience area and product display area, which are matched with retro decoration design to create a heavy sense of the times. In the static experience area, retro candlesticks, curtains, wall lamps and other decorations create a unique scene with a full sense of atmosphere, in which several sets of Z f of different colors are placed, and the traditional modeling design is perfectly integrated with the scene. While the guests sighed the powerful performance of Z f, they also felt the touching charm of its classic appearance. The retro revolving door in the dynamic display area brings a sense of nostalgia, and the guests here fully enjoy the professional performance of the new machine in the field of autofocus in the dynamic scene. The product display area is one of the highlights of the exchange, from FM 2 in the film era to DF in the SLR era, and then to Z fc and Z f today, four Nikon cameras that come down in one continuous line are lined up in turn, speechless telling the development process of Nikon for more than a hundred years, highlighting Nikon's profound historical heritage and technical strength. Guests stopped here one after another to take pictures and clock in or watch quietly to enjoy this beautiful picture made up of cameras.

As of 2023, Nikon has accompanied the majority of photography enthusiasts through 106 years. For more than a hundred years, Nikon has always adhered to the concept of consumer demand as the core, persevered in in-depth research in the field of optical technology, and continuously launched excellent products to promote the enrichment and development of image culture. This media experience will once again witness Nikon's innovative spirit, showing the deep integration of long technological heritage and cutting-edge technology through close experience exchanges. In the future, Nikon will, as always, dig deep into the field of optics, bring more brand-new products with enterprising spirit and industry-leading ideas, and repay the majority of photography enthusiasts' trust and support to Nikon.

Nikon Image instrument sales (China) Co., Ltd.

September 20, 2023

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