Shulou(Shulou.com)11/24 Report--

On September 25, at the launch of Huawei's autumn full-scene new products, Yu Chengdong, managing director of Huawei, terminal BG CEO and chairman of smart car solution BU, announced that there were more than 20,000 new M7 models, with an average daily order of 1500 +.

Immediately the audience cheered.

The new M7 went on sale on the afternoon of September 12 and began delivery, and the next day officials announced that orders had exceeded 15000 units.

On September 16, MJ Motor announced for the first time that the new M7 had broken through 2000 units in a single day, and then announced on September 17 that it had reached a new high of 2700.

It can be said that the launch of the new M7 has completely detonated the large SUV market, and consumers' enthusiasm for this car continues endlessly.

You know, with the rise of independent new energy brands, the competition in the domestic medium and large SUV market is becoming extremely fierce in the past two years, and it is really rare for the new M7 to be listed on the stock market.

All this is due to the new M7's super-strong and omnipotent product power and high intelligence-to-price ratio.

With intelligent experience as the core, ask about the superpower of the new M7. "We have invested 500 million yuan in the new M7 series of AITO." Yu Chengdong's remark at the launch of AITO's new M7 has now been widely broadcast on social media.

What everyone is interested in is not only "500 million", but also the overall improvement of the new M7 in product power.

CTOnews.com summed up this promotion into four points: ultra-advanced advanced intelligent driving, super active and passive safety, super intelligent Hongmeng intelligent cockpit, and super comfortable experience of six seats and five seats.

1. After the release of the new M7, the ultra-advanced advanced intelligent driving world, a feature that surpassed many people's expectations quickly gained popularity online, that is, the super experience brought about by Huawei's ADS 2.0 high-level intelligent driving system.

In the urban-highway measurement shared by many media and bloggers, the smooth control of the new M7 map-free smart car in the face of various complex road conditions, hundreds of kilometers of mileage, and the accurate judgment and choice close to human beings shocked many people.

The reason is that Huawei ADS 2.0 system is the first to achieve high-speed, high-order intelligent driving in urban areas that does not rely on high-precision maps.

At present, the intelligent driving of many models on the market depends on high-precision maps, but the cost of high-precision maps is high for manufacturers, and it is also difficult to maintain and update them. after all, the traffic environment is rapidly changing, and it is too difficult to match the most accurate data in real time. for example, when a road is under temporary construction, the map is difficult to update in time, and the vehicle is easy to misjudge.

Therefore, as Yu Chengdong said at the press conference, "only autopilot that does not rely on high-precision maps has practical value."

This is the case with Huawei ADS 2.0's map-less smart driving. Through real-time access to traffic and road condition information, real-time processing, analysis and choice, this kind of smart driving, which is closer to the human behavior pattern, is actually a reduced-dimensional blow compared to relying on high-precision maps.

And the technology behind this system is also quite top.

First of all, in terms of hardware, the new M7 is equipped with 27 sensing hardware, such as an overhead lidar, 3 millimeter wave radars, 11 high-definition visual perception cameras and 12 ultrasonic radars. At the same time, it also has a high-performance computing platform and Huawei's self-developed anthropomorphic algorithm for all-weather perception of dynamic and static targets.

In software, the new M7 has a general obstacle recognition rate of 2.0599% of the GOD network, and it can understand rows of cones, still water horses, mounds or sundries on the road.

And RCR Network 2.0 allows it to read more roads, perceive an area of up to 2.5 football fields, and match the navigation map with the real road in real time, and it can know the road conditions that people can't see clearly for a while, such as the traffic lights blocked by the tree canopy, the long waiting area under the viaduct and so on.

In addition, there are LCC lane life assistance, smart parking, flexible import and export and other technologies to deal with a variety of situations, together to create a smart driving experience far away from the peer level.

Since its release in April 2023, Huawei ADS 2.0 has built a rich scene library on the AI training cluster, with an in-depth learning of 10 million + km every day. It is expected that in December this year, urban smart driving pilot assistance (urban NCA) will be able to open all over the country.

This is an unimaginable operation on other competitive products.

2. When choosing a super active and passive safe car, we will consider various factors, but in the end, the safety factor is the most important and the most basic requirement. And the new M7 correctly put one of the key points of product power improvement on safety.

First of all, active safety is inseparable from the application of Huawei ADS 2.0. it brings forward, lateral and backward active safety upgrades of new cars, and is also named "omni-directional anti-collision system". For example, the most commonly used forward active safety (AEB) function can actively and accurately identify road obstacles, active braking, even if the speed reaches 90km/h during driving, can also accurately and steadily emergency braking.

Just like the ghost probe situation caused by obstacles on the road that we are most afraid of when we drive, even if the speed is not very high, it is sometimes difficult to brake in time, resulting in a car accident. With the blessing of the new M7 AEB, the probability of accidents in this case can be greatly reduced.

In ‎, such as lateral active security, the new M7 adopts the fusion scheme of "lidar + visual perception", which effectively improves its ability to deal with complex scenes. No matter day or night, even in dim light, it can maintain high sensitivity and accurately identify and track the objects around it.

With these, drivers can remain confident and worry-free when faced with complex road conditions, who doesn't like it?

In addition, passive safety, the new M7 also invested a lot of money, such as its cage body structure, not only using the industry's strongest submarine-grade high-strength steel, submarine-grade thermoformed steel accounted for 24.4%, high-strength steel and aluminum alloy accounted for 80.6%. CBS composite body material is also used to greatly improve the body stiffness and collision safety performance, while upgrading the passive safety of the whole vehicle again.

In a word, this car can "carry" things, even if the collision, but also to the maximum extent to maintain the structure of the car, to ensure the safety of the passengers.

3. The super-wise Hongmeng intelligent cockpit 3.0 the new M7 is equipped with Hongmeng intelligent cockpit 3.0, which can bring the experience of breaking through the boundaries of the intelligent cockpit. It not only has a smooth interface, but also supports Hongmeng's super desktop. After logging in to the account, the mobile app can get on the car seamlessly, and you can browse Douyin to pursue dramas directly from the car.

Another example is the HUAWEI MagLink car smart screen system, which can connect Huawei MatePad and achieve multi-device linkage. For example, if you have to deal with work temporarily and have a meeting in the car, you can write documents while having meetings through this function. This kind of experience is hard to imagine in other cars.

There are many similar features. Hongmeng Smart cockpit 3.0's smoother and more fun intelligent experience is an important factor for many people to ask about the new M7.

4, super comfortable to enjoy six seats, big five seats experience the last point is comfort, which is also a key consideration for many people to choose a car. The length, width and height of the five blocks of the new M7 are 5020 × 1945 × 1760mm respectively, and the "housing acquisition rate" is 66.3% ahead of the same class, with the best available space in the car of the same level.

What is even more exaggerated is that the standard volume of the trunk of this car can reach 686L, after it is put down and connected with the trunk, it can form a 1619L loading space, and can switch over a variety of modes such as a 2-meter big bed, go out camping, look up at the starry sky on a 2m × 1.5m big bed, or open VIP cinema mode, and enjoy the audio-visual feast of immersion cinema.

At the same time, the new M7 enjoys a more flexible six-seat layout, giving users more choices. The overall space of the front, middle and back rows reaches 2605mm to meet the needs of multi-scene cars.

In the second half of the reform of the automobile industry, Huawei led the way to the improvement of the new M7 product power in all directions. But after reading the above introduction, I believe you can find that the most important thing lies in three words: intelligence.

Whether it is ADS 2.0-supported high-level intelligent driving, active and passive safety, or Hongmeng Smart cockpit 3.0 experience, the foothold is "wisdom".

The intelligence of a position in this leading industry comes from the empowerment of Huawei.

When you see the dazzling capabilities of the new M7, you may think that this is why it is so "hot". After all, these technical features do meet your needs very well.

But for the new M7, seizing the temporary growth in user demand is only the foundation, in fact, other car-building forces can do the same, and really master the "future technology", can go further.

Now, intelligence is precisely this kind of "future technology".

We know that the global automobile industry is undergoing technological and industrial changes in electric intelligence, but in fact, the development of electrification has a long history, not to mention the exploration of "ancient times" as early as more than a decade ago. Tesla and BYD have been replacing fuel tanks with batteries.

The key point that really determines the "great change that has not happened in a century" is intelligence. Electric vehicles need to be further upgraded to smart cars, and "the first half of the automobile industry reform is electric, the second half is intelligent" has become a consensus, we are moving into the second half.

Figures from Frost Sullivan, a market consultancy, can also support this: global self-driving passenger car sales will reach 42.2 million by 2026, with a penetration rate of 56.8% and 60.6 million in 2030, with a penetration rate of 78.3%.

As a result, let's take a look at the intelligent upgrade of the new M7, which obviously accurately grasps the key pulse of the development of the next intelligent car market.

So in the second half of the competition, what is the advantage of the new M7 against the competition? The core is Huawei's empowerment.

In this product reform of electric intelligence, China's independent brand new energy vehicles have already seized the opportunity and led the way in various market segments, especially in the medium and large SUV market. According to the ranking of the understanding car Emperor in August, eight seats in the top 10 have been occupied by independent brands. But among so many new car-building forces and traditional car brands, there is a lack of suppliers who play an important role in intelligence.

Huawei, which has more than 30 years of precipitation in the ICT industry, has been focusing on the incremental components of the intelligent Internet connection automobile industry since it announced its entry into the automobile industry in 2019, injecting the underlying power into the electrification, networking and intelligent upgrading of the automobile industry with a long-term belief, and has now become the preferred supplier in the intelligent Internet connection automobile era.

Because of this, Huawei has a more significant advantage over other new car-building powers.

For example, technically, Huawei team has profound technical background and rich experience in the fields of autopilot, intelligent cockpit, electronic and electrical architecture, which is naturally impossible for other new power competitors to have, as can be seen from the same leadership as ADS 2.0.

In addition, its advantage is also reflected in the ecology of Smart Internet. It can realize the ecological linkage of Huawei's intelligent terminal in full scene. It only needs a Huawei account, whether it is mobile phone, watch, home, or wear. all terminals can be seamlessly interconnected. Applications, navigation, audio and video, scheduling and other information and services can flow seamlessly between cars and other terminals, which is a convenient and comfortable experience. No other new power brand can compete.

Take mobile phones, for example, in order to achieve a truly seamless interaction between mobile phones and cars, some brands choose to build their own mobile phones, or spend a lot of money to acquire mobile phone brands and rebuild the car-machine interconnected system. These additional costs will eventually be passed on to consumers.

And you can build your own mobile phones or buy mobile phone brands, but can a wider range of terminal devices also make their own? It is obviously not realistic, and Huawei's ability has a natural advantage at this critical level.

For example, the advantage of Huawei's empowerment is also reflected in the wider sales channels, and the reason why it has become one of the fastest-growing new brands is also inseparable from Huawei's channel and retail system and the ability of brand marketing. The network of stores all over the country has enabled Wangjie to complete the fastest expansion of car sales channels in fashion, which is simply an unreachable resource for other competitors.

In the face of the advantage of the new power of car-building in the field of intelligent Internet connection, and in the face of the slow electric intelligent transformation of traditional fuel car companies, Huawei's empowerment is undoubtedly the same as a dimension reduction blow.

Conclusion Super advanced intelligent driving, super active and passive safety and super intelligent Hongmeng intelligent cockpit and super comfortable driving experience constitute the ultra-all-around product power of the new M7. Considering that the starting price is only 249800 yuan, it can be said that the new M7 is the most optimal model of the 250,000-class large-scale SUV and the most cost-effective model in the same class.

At the same time, the new M7 also shows us the unique and unsurpassed dominance of smart cars at the level of wisdom experience at this stage under the wisdom of Huawei. In the future when intelligence has become the key word of the great change in the automobile industry, this dominance will undoubtedly be further strengthened and expanded, and become the force to truly lead the industrial change and build a new era of beautiful and intelligent travel.

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