Shulou(Shulou.com)11/24 Report--

Under the popularity of brands going out to sea, cross-border e-commerce has entered the "global 5-day" era.

On September 26, AliExpress United Cainiao officially announced the launch of "Global 5 Rida" international express products, the first batch of which landed in the United Kingdom, Spain, the Netherlands, Belgium and South Korea. This is the world's leading product in the field of cross-border e-commerce logistics. Consumers from five countries order goods with the "5-day delivery" logo on the AliExpress Choice channel and can receive parcels from China within five working days.

It is understood that at the end of June this year, Cainiao United Express announced the launch of "Global 5 Day reach" express products within this year, which has been landed in five key countries in less than three months, and more key markets can reach an average of 5 to 10 days. It is reported that Cainiao "Global 5 Day reach" is the industry's first large-scale landing of cross-border e-commerce express products, launched in five countries in Asia and Europe at the same time.

The reporter learned at the on-site press conference that Cainiao and AliExpress took the lead in piloting 5-day products in South Korea in the past six months. Data show that the number of orders in South Korea in May this year increased by more than 100% compared with the same period last year. In Europe, key markets such as the UK, Spain, Belgium and the Netherlands have also entered the global 5-day "postal parcel zone", enjoying the ultra-high timeliness of cross-border logistics in China.

Yiyun, general manager of Express Logistics supply chain, said that 5 Rida has great potential for the development of cross-border e-commerce in the first overseas markets. After several months of trial run, internal tests show that 5 Rida Express products bring great help to full escrow merchants and consumer repurchase, forming a positive cycle of logistics-driven unit volume growth.

In addition to the great efficiency of cross-border logistics, logistics security should also keep up. Cainiao and AliExpress also jointly launched "5-day arrival, late arrival must pay", multilingual customer service, free returns and other safeguard measures to enhance the comprehensive logistics experience of overseas consumers.

Gao Yan, a furniture home seller from Express, said at the scene that the powerful combination of "selling goods with Fast Express and transporting goods by rookies" is her secret to expanding her cross-border e-commerce business. As one of the first merchants to experience five-day arrival, Gao Yan's store not only received more five-star praise, but also saw a large number of consumers place orders many times because of their slippery shopping and logistics experience. The time limit guarantee of arrival has become her core commodity competitiveness.

In the past, in cross-border logistics links, only by reducing the number of parcels delivered, the faster the limitation and the lower the cost. Ding Hongwei, vice president of Cainiao Group and general manager of the International Express Division, said that Cainiao International Express continues to make breakthroughs around the link, by reducing unnecessary handover, strengthening the occlusal of each link, and at the same time strengthening the ability of digital operation to reduce costs and improve efficiency for every logistics link.

Specifically, through the construction of the collection network in China, the rookie realizes the "three-in-one" functions of warehousing, distribution and trunk warehousing, saving businesses an average of 1-2 days; on the overseas customs clearance side, the integrated mode of "fast in and fast out" is used to help the aircraft directly clear customs and distribute after landing, leaving out the links of the distribution center. At the end of the distribution section, Europe and the United States and other key markets set up efficient customs clearance, distribution and terminal distribution network, so that after the parcels are collected locally, most areas can complete the distribution the next day.

"5 Rida is our innovative e-commerce express products based on our insight into cross-border merchants and consumers, creating differentiated value and experience for our customers." According to Ding Hongwei, Cainiao and AliExpress have worked together for a long time to launch an inexpensive e-commerce logistics solution. In the future, Cainiao will work with AliExpress to expand the global 5-day reach to more countries and regions.

At present, Cainiao international express logistics network covers more than 200 countries and regions around the world, helping more cross-border merchants to communicate with the world.

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