Shulou(Shulou.com)11/24 Report--

The offending merchant fraudulently fraudulently placed orders with low prices on the grounds of clearance and warehouse relocation, but did not actually deliver the goods.

China Police Network News recently, Douyin e-commerce revealed the latest progress of the crackdown on "special action against low-price drainage and non-delivery". With the cooperation of the platform, Shandong Weifang Territorial Sea Electronic Commerce Co., Ltd. (hereinafter referred to as "Territorial Sea Company") sold more than 30,000 orders because of low-cost drainage and non-delivery, which was given administrative punishment by the Market Supervision and Administration Bureau of Hanting District, Weifang City, Shandong Province.

Low-price drainage does not deliver goods, which means that in the process of bringing goods, talent or merchants use links of goods that are obviously lower than the normal price to deceive consumers into placing orders by means of bundling sales, decoy and reward, and low-price drainage, so as to create false heat in the broadcast room and defraud platform traffic and commission. This kind of black ash products seriously affect consumers' shopping experience and endanger the operating environment of the platform.

In mid-2022, Douyin e-commerce launched a special campaign to crack down on low-cost drainage and non-delivery. The platform makes a comprehensive review of nearly 1 million risk orders and cooperates with relevant departments in many places to conduct multiple rounds of return visits to the victimized consumers to collect evidence. After investigation and confirmation, a number of stores and related talent were severely punished by the platform for acts such as malicious low-cost drainage, bundled sales, non-delivery and so on.

During the investigation, the staff of Douyin e-commerce quality protection center found that the territorial sea company tried to cancel the enterprise, taking advantage of the discrepancy between the place of registration and the place of operation, and the time difference between the cancellation and the cross-district law enforcement of the case-handling unit to evade supervision.

With the assistance of Douyin e-commerce, the Hanting District Market Supervision Bureau of Weifang City issued an administrative penalty decision in June 2023, confiscating the illegal income of the territorial sea company and fining it according to the measures for punishing acts infringing upon the rights and interests of consumers.

The person in charge of Douyin e-commerce said that the behavior of low-price drainage and non-delivery seriously affected consumers' shopping experience, hurt consumers' legitimate rights and interests, interfered with the normal operating order of the platform, and damaged the fair competition environment of the platform. The platform has zero tolerance for this and will resolutely crack down on it. According to the degree of violation, the platform will take punitive measures such as deducting credit points, freezing commissions and shutting down e-commerce rights, while merchants will take punitive measures such as restricting cash withdrawals and shop withdrawals. Douyin e-commerce will also assist the relevant departments to crack down on the people involved in the fraud, and help the regulatory authorities to crack down on the grey underground industry process.

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