Shulou(Shulou.com)11/24 Report--

On September 23, 2023, XREAL, the world's leading AR glasses brand, was officially unveiled at TGS Tokyo Game Show, and launched XREAL Air 2 series AR glasses products to the Japanese market.

During the event, XREAL founder and CEO Xu Chi had an in-depth exchange with the participating media and fans and shared the latest data on the global AR market: according to the IDC report, XREAL ranked first in the global AR market in the first half of 2023, with Q2 market share rising to 39.03%.

The Tokyo Game Show is the second largest game fair in the world. With the theme of "Games in motion, a changing world", this exhibition has strengthened virtual showrooms and online projects. It attracted 787 well-known manufacturers, such as Sony, Nintendo, Microsoft, Capcom, NetEase and Mihayou, to participate in the exhibition, the highest in history.

At the Tokyo Game Show, XREAL officially launched XREAL Air 2 series AR glasses to the Japanese market. The XREAL Air 2 series was released in China on September 6, with first-sale shipments directly exceeding 3000 units and GMV exceeding 10 million, ranking first on JD.com 's XR equipment best-selling list for many days in a row and widely loved by consumers.

Browsing the user's comments, you can see that many game enthusiasts affirm the XREAL Air 2 series, saying that its excellent sound quality, picture quality, and perfect compatibility with various gaming devices are impressive, while its 330inch screen allows you to enjoy a comfortable and immersive gaming experience anytime, anywhere.

As netizens have commented, XREAL Air 2 can be perfectly adapted to mobile phones, computers, game consoles and many other devices, bringing an immersive giant screen-enhanced gaming experience to gamers, especially handset players, and XREAL is also perfectly compatible with the just released iPhone 15 series.

In this exhibition, players use XREAL Air 2 to try out KONAMI's new production "Alloy equipment: master Series Vol.1" & "Aprival Mononomura Development Diary". The excellent screen performance makes many players shout for fun.

In addition to traditional gaming devices such as Steamdeck and switch, XREAL Air 2 is also equipped with some brand new gaming devices, such as endless keyboard "GrabShell" (Bluetooth + computer), portable game consoles "ASUS ROG Ally" and "AOKZOE" and game laptop "ROG Strix SCAR 17". Players unlock more new postures at the scene, which can be said to play as much as they want.

Not only that, XREAL Air 2 with the space computing terminal XREAL Beam launched in June this year to form an AR space screen package, can better achieve the wireless connection of some devices, resulting in a more easy and convenient gaming experience.

In the past, when we were playing games, we always wanted to have a large screen with excellent picture quality to display the game screen, which would greatly enhance the immersion of the game experience, but in reality, not all users can have such a big screen. and such a large screen is not portable, the play scene is relatively single and fixed.

The combination of AR glasses and games breaks the physical shackles of the physical screen and fully meets the players' need for immersion brought by the big screen.

When communicating with the participating media and users, Xu Chi, founder and CEO of XREAL, shared the latest data of IDC, a well-known international market research organization: in the first half of 2023, XREAL continued to lead the global AR market, ranking first in sales, of which Q1 sales share increased from 34.49% to 39.03%.

This is not the first global number one for XREAL. According to previous IDC data reports, the total global sales of XREAL in 2022 was 98000 units, ranking first in the global AR glasses industry.

In addition, Xu Chi also revealed in his speech that XREAL is already the best-selling brand of Japanese electronic equipment TOP 10, and has long occupied the number one position of amazon Japan smart glasses best-selling list and BCN R Japan smart glasses best-selling list.

And these achievements may be just the beginning, with the closer and closer combination of AR and games, our entertainment methods, scenes and experiences will burst out more imaginative, new market space will be gradually opened, waiting for XREAL will be a broader and more worthy of flying sky.

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