Shulou(Shulou.com)11/24 Report--

Take the data drive as the means, take the customer journey as the starting point, realize the better digital customer management. "New Journey, New Business, decisive Digital", Shenze 2023 data-driven conference, the registration channel is officially opened, you can search Shenze data to enter the official website and sign up immediately.

After eight years, Shenze data-driven Conference has become an annual event in the field of digital transformation and marketing technology in China! This conference will bring together global cutting-edge awareness, share best practices in digital management, create a new ecology of digital integration, and look forward to communicating with digital operators from dozens of industries.

With the core theme of "New Journey, New Business, winning Digital", Shenze 2023 data-driven Conference focuses on customer management and the innovation and development of customer journey, and invites several experts at home and abroad to share their insights and experiences.

I. looking forward to the bright spots

1. Mapping Experiences, interpretation of user experience Visualization practice Guide

In the increasing relationship between products and services, building a full-life-cycle service ecosystem for users has become the focus of business competition. Experiences Map from the user's perspective, in-depth exploration of user experience in a specific environment, dig deep into each stage of emotion and interaction, reveal the business opportunities behind.

At this conference, we are honored to invite Jim Kalbach, a pioneer and mentor in the field of experience design and information architecture, to give us an in-depth analysis of Mapping Experiences-related topics. Starting from the four steps of initiation, research, explanation and consistency, he will demonstrate the value of user experience visualization through actual cases and suggestions.

2. Data-based, journey-leading, and deeply shared by industry experts

In the digital age, the traffic dividend is gradually replaced by the contact dividend, enterprises change the core of operation, using customer itinerary scheduling (Customer Journey Orchestration, referred to as CJO) to complete the omni-channel (Omni-Channel) to provide users with a consistent and personalized experience.

At that time, Shenze data founder & CEO Sang Wenfeng will take "data-based, Journey leading, ushering in a New era of Digital Management" as the theme, elaborate his new understanding of CJO concept, share the advanced practice of CJO, and solemnly release the "2023 China customer Travel Planning (CJO) Application Guide".

At the same time, Shenze data invites dozens of industry experts and technical experts to share with you how to operate deeply, how to bridge the gap between technology and business, and how to integrate and interact deeply, and comprehensively explore customer journeys and business scenarios.

3. The three major engines are fully powered, and Shenze data CJO product system will be officially unveiled in 2023.

In order to help enterprises achieve an omni-channel and unified user experience, improve customer satisfaction and retention, improve LTV and operational efficiency, and create a new customer lifecycle interactive experience, Shenze data launched three core engines: customer data engine, customer journey optimization engine and customer journey analysis engine, which were officially unveiled at the Shenze 2023 data-driven conference!

4. the five major themes will be held behind closed doors to gather the wisdom of the industry to create the future.

In addition to the main forum, this conference also features five special closed-door sessions, covering automotive companies' CJO thinking workshop, Internet growth at sea, fine brand operation, financial customer journey and experience design, and traditional enterprise digital transformation special session, each topic will be co-hosted by Shenze data industry experts and representatives of well-known enterprises in the industry, in-depth discussion on the challenges facing the development of the industry and ways to break the situation.

The purpose of this closed-door meeting is to gather senior executives from various industries to provide an efficient communication platform to jointly explore the future trends of enterprises, new opportunities in the market, and their growth strategies.

5. Seven years of stardom, jointly witnessing the new journey of digitization

"Star Star" represents extraordinary talent and wisdom. Big data, like a vast expanse of stars, not only breaks through the limitations of time and space, but also drives us forward and is closely connected with the future.

The birth of the "Star Award" aims to recognize enterprises and outstanding contributors at the forefront of data-driven practice, encourage them to share data-driven practices and new trends in development, and exchange typical cases. to further promote the application process of big data infrastructure and industry throughout China.

The registration of the seventh "Star Awards" of Shenze data is officially opened. Search for Shenze data and enter the official website to register!

II. Review of past guests

1. Alexander Ostwald (Alexander Osterwalder), a well-known writer, speaker and consultant in the field of business model innovation

Invincible enterprises have three major characteristics: first, constantly reshape themselves, the enterprise's products, services, customer relations, business model is always in the process of reshaping. Second, create a business model that is highly competitive, rather than just focusing on product polishing. Third, constantly break industry boundaries.

Business model canvas can help enterprises evaluate and improve their business, and be able to validate ideas, launch or iterate new businesses.

The more data a company has, the more likely it is that idea will be correct and the less likely it will be to land.

2. "the father of modern marketing" Philip Kotler

The new marketing direction is "people-oriented" marketing. If the marketing thinking of the enterprise remains unchanged within five years, it will be eliminated by the market.

The real purpose of marketing is to help people meet their many needs and make them have a good sense of satisfaction.

The 5A model that describes the user's journey: Aware, Appeal, Ask, Act, Advocate.

Lu Houchang, a veteran of the Internet in 22

"data" is not a cold number. Today, data is directly linked to value output, data is the fulcrum of leverage, and enterprises that make good use of data can pry infinite business value.

It was an art to realize data value twenty years ago, but today it depends on technology.

Big data's nine ideas for successful landing include: data culture, quality first, no speed without breaking, data popularizing, decision-making closed-loop, product and operation closed-loop, data security, making good use of artificial intelligence, and making use of strength.

4. Silicon Valley growth expert Ian Thiel

"growth" is not alone, there are signs of commercial success.

The growth model must be iterated as the company develops, just as an F1 car needs a team of logistics repairmen to maintain it regularly.

The scale of the Chinese market is extremely large, and there is still a very open market to be exploited. Although there are great differences in the environment between China and the United States, many data-driven ideas are in common.

5. Alistair Croll, the originator of lean data analysis.

The secret of overspeed growth: goals, projects, progress.

Investing more time in goal selection, correct project setting, and progress measurement can increase the implementation value by more than ten times.

Senior managers need to have the "unified" ability to integrate team action.

We need to constantly adjust projects according to our progress: cut unnecessary projects and add projects that are consistent with our goals.

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In addition, the annual partner signing certification will be held at the Shenze 2023 data-driven conference. Please look forward to it. You can search the Shenze data and enter the official website, sign up immediately and grab the offline attendance.

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