Shulou(Shulou.com)11/24 Report--

As we all know, in recent years, it has been affected by local conflicts, energy shortage and so on. Many European countries are facing the dilemma of rising electricity prices. As a result, operators in many industries, including cinemas, will reduce power consumption and electricity expenditure, and put the optimization of operating costs in the first place.

Germany's Offenburg Cinema (FORUM Offenburg), built in 2008, is a well-known cinema with eight screens and more than a thousand seats. In 2023, cinemas upgraded a breakthrough ALPD laser projection program in one of the cinemas, upgrading the existing projection equipment with ALPD laser.

Node transformation: reduce energy consumption and cost

When asked about the reasons for upgrading the ALPD laser projection program, the technical director of Offenburg Cinema said: "simply, our original intention is to save electricity and maintenance costs. As we all know, Germany and even the whole of Europe are facing the plight of rising electricity bills. After the electricity bill continued to double, we finally made up our mind to carry out power-saving transformation of the equipment. So at the beginning of this year, we introduced a laser projection program from China for the first time. " Facts have proved that the power saving effect of ALPD is second to none.

It is understood that ALPD laser projection technology comes from laser display leader Guangfeng Technology (688007.SH). Compared with the traditional xenon lamp light source, the average power saving is about 1.8 degrees per hour. As of June this year, the global installation volume of the program has exceeded 35500 units.

ALPD laser projection solutions with independent intellectual property rights have been highly recognized by the domestic and foreign film industry, and have continued to make breakthroughs in the overseas layout facing the global market, and have successfully entered the cinema projection markets in North and South America, Europe, Southeast Asia and other regions. In November 2022, Cinema é polis (Mexico), the world's fourth largest cinema operator, announced that it would upgrade its 2600 screens to ALPD laser sources.

"No complaint equals the best feedback."

Not only that, ALPD laser projection light source has 20000 lumens high brightness and excellent contrast and color, while helping the cinema to maintain a stable brightness output, it can make the color of the picture richer, the color level more obvious, the details more clear, and provide the audience with a better viewing effect. The person in charge of Offenburg Cinema said, "the upgraded picture quality is excellent, especially when showing 3D films, the effect is even more amazing."

"the light decay of the light source is extremely slow, which means that there is no need to replace the light source for as long as 7-8 years in the future. from then on, we can completely say goodbye to the problems caused by the aging of xenon bulbs, such as dimming, flickering and exploding lights, and further reduce our maintenance costs.

On the effect of the transformation, the cinema technical director said: "there is a saying in Germany that'no complaint equals the best feedback'. We communicated with some viewers who had watched ALPD (movie screening) in terms of effect, and they believed that both the brightness, the picture details, and the overall sense of immersion had been significantly improved than before, which made their viewing experience refreshing. This upgrade not only saves electricity, but also creates new selling points for us. We will also consider further expanding the scope of use of the program in the future.

According to the data, Guangfeng Technology is a leading laser display technology enterprise in the world, with original technology, core patents and R & D and manufacturing capabilities of core devices. In 2007, Guangfeng Technology took the lead in the world in the original invention of ALPD semiconductor laser light source technology, which created a new semiconductor laser light source, broke through the application bottleneck of laser display core devices and imaging solutions in the display field, became the mainstream technology route of laser display industry, and was widely used in vehicle, cinema, household, engineering, business education and other fields.

Nowadays, laser projection has become one of the high-tech business cards. The high-tech projection technology reflects the achievements of the high-quality development of China's film industry and the growing national confidence of the Chinese audience. With the reform of Chinese film technology, the monopoly of foreign terminal projection technology is constantly broken, and China's independently developed laser projection technology is also making great strides into the market. Chinese technology and overseas markets go both ways, opening up a new pattern of Chinese film projection.

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